ARTICLE

July 18, 2019

Digital Advertising is a Solution for Any Business to Compete Online

Marketing is an effort to build quality relationships with the customers who aim to buy products or services. Marketing is one of the most important things that every business needs to do. Because basically no business can survive without implementing effective marketing strategies.

Digital marketing is an activity carried out by utilizing online media in promoting products and services. This strategy emphasizes penetration on the internet in an effort to sell products or services.

Well, in this digital era, millions of people around the world spend most of their time on digital platforms. A lot of businesses are aware of this by utilizing the popularity of digital platforms to market their products and services. Because marketing is actually building relationships with the customers in the right place and at the right time. If many customers switch to digital platforms, that is where the marketing target is diverted.

Indeed there are still some people who do not utilize the internet to look for references or make transactions.  But most of the world population today regularly needs the internet in daily activities.

When running a business, you must always be one step ahead of your competitors. Therefore, you must first understand the latest digital marketing strategies in order to be able to go inside your target market.

About Traditional Advertising as Known as the Conventional Way

Traditional marketing is known as the conventional way to communicate to the customers through offline advertising and other popular forms of offline promotion. Most of these traditional advertising methods can be divided into the following 5 categories:

  • Print (magazines, newspapers, any other print media)
  • Broadcast (TV, radio)
  • Correspondence (sending catalogs, postcards)
  • Telephone (telemarketing, sms marketing)
  • Outdoor (billboards, fliers)

How Effective Conventional Advertising Compared With Digital Advertising

Even though conventional advertising is still considered effective in reaching target customers. But the advancement of technology now makes it possible to reach customers in ways that have never been imagined by anyone before. Therefore, it is important to compare these 2 strategies from the following sides:

  • Interaction With Customers

The advantage of utilizing the digital advertising method is that it can be more interactive with the target audience exposed to advertising.  This is possible by using social media platforms, such as Facebook, Instagram, Twitter, and other platforms.

Conversely, traditional advertising is one-way advertising that can reach target audience in certain areas, mostly local audience. The hope is that the target audience exposed the advertisement will become interested until finally become customers that decide to purchase products or services.

  • Advertising Material

When using traditional advertising, once executed, the advertising material cannot be replaced. Whether it’s through print media or advertisements that air on television. Unlike the digital advertising method, we can replace advertising material in a relatively short time.

Modifying or even changing advertising material is sometimes needed, either to follow trends or if there is the latest update. Advertisements that match trends have a tendency to reach more target audience.

  • Advertisement Cost

The traditional method of advertising commonly requires high cost, regardless of giving significant results or not. Print advertisements can only be said effective if seen by potential audience on the day the advertisements were published.

If your business wants to reach the same audience, then you need to re-advertise in the same media. You can compare this method with promotions through websites that can be continuously visited by the customers without additional costs. 

  • Targeting Specific Customers

There is not much your business can do to target a particular audience using traditional advertising method. In contrast, digital advertising makes it possible to target specific customers based on their demographic parameters. The digital advertising method also allows you to give or manage different offers depending on the characteristic of each targeted audience.

  • Measuring Effectiveness and Success

Nowadays, traditional advertising method will not help much if you want to measure the effectiveness of advertisements. There are no valid numbers that can be used as benchmarks for the success of billboards on the road or advertisements in print media. Conversely, by utilizing the power of digital advertising, you can easily measure the success of your campaign to be evaluated.

Why Choose Digital Advertising Over the Traditional One?

In this digital era, many new and old businesses or brands are using digital advertising method with IDEOWORKS assistance for the following reasons:

  1. Higher Engagement Rate

Traditional advertising does not allow interaction with the target customers. In contrast to digital advertising that allows interaction through social media platforms or via email.

Interaction with the customers is one of the important factors of your business success. Strong relationship with the customers can be built by using videos, surveys, or webinars. Digital advertising can provide intense interaction with the customers to be able to help to solve problems without having to waste a lot of time.

  1. More Measured Results

No one really knows the effectiveness of fliers that are distributed or advertisements that appear in magazines. You never know whether that method will work or not and how good the method is in attracting target customers.

In contrast to traditional advertising, digital advertising method displays more measurable results. The parameters in it show digital advertising elements that need to be improved or maintained. The evaluation process is more effective because it is based on accurate data.

  1. Reaching Broader Audience

Traditional advertising is only limited to certain areas in certain period of time, while digital advertising method offers a more global coverage are, even to all corners of the world as long as the internet connection is available.

With the digital advertising method, campaign can be set or managed for wider target audience from different cities to different countries. Digital campaigns can also be made different in each city or country according to the demographics of the desired target customers.

  1. More affordable and More Effective

When spending money in marketing, Return of Investment (ROI) becomes on of the benchmarks for the success of the campaign being run. Digital advertising has better ROI compared with traditional advertising because the budget is more affordable.

Are you interested in paying for performance based advertisements or paying for expensive advertisements in print media that are only seen by some customers? Digital advertising makes it possible to spend less money to achieve more effective results in promoting your products and services.

Nowadays, digital advertising in the US is growing rapidly. In 2017, sales through digital platforms for the very first time have managed to surpass TV media. This was followed by the fact that spending on digital advertising has exceeded the total expenditure for all offline media at the same year.

The data and real facts outlined above show that digital advertising is a new but more effective way to reach more target customers. Beside that, digital advertising also offers minimal risks compared with the traditional method.

In order to compete with the competitors, its is time for your business to start switching to digital advertising. IDEOWORKS is ready to become a partner to assist your needs to run digital advertising campaign.