{"id":1285,"date":"2021-05-19T15:36:32","date_gmt":"2021-05-19T08:36:32","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=1285"},"modified":"2025-10-01T08:22:20","modified_gmt":"2025-10-01T01:22:20","slug":"search-marketing-atau-search-engine-marketing-apa-bedanya","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/","title":{"rendered":"Search Marketing atau Search Engine Marketing, Apa Bedanya?"},"content":{"rendered":"<p style=\"text-align: left;\"><strong><i>Search Marketing <\/i><\/strong>atau <strong><i>Search Engine Marketing<\/i><\/strong>?<span style=\"font-weight: 400;\">\u00c2\u00a0Kami mengajukan pertanyaan ini sejak awal karena secara online ada perbedaan mengenai apa itu <\/span><i><span style=\"font-weight: 400;\">Search Engine Marketing <\/span><\/i><span style=\"font-weight: 400;\">dan <\/span><i><span style=\"font-weight: 400;\">Search Marketing<\/span><\/i><span style=\"font-weight: 400;\">. Seperti apa perbedaan antara dua istilah tersebut dan apa perannya dalam pemasaran digital bisnis Anda? Kami, sebagai<\/span><i><span style=\"font-weight: 400;\"> advertising agency Indonesia<\/span><\/i><span style=\"font-weight: 400;\"> akan memberikan gambaran detailnya.\u00c2\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><strong>Awal mula <i>Search Marketing<\/i><\/strong><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Mari dibuat sederhana, Jika Anda ingin memasarkan bisnis di internet, Anda memerlukan campuran aktivitas berbayar dan tidak berbayar untuk menggaet para <\/span><i><span style=\"font-weight: 400;\">user. <\/span><\/i><span style=\"font-weight: 400;\">Dan itu termasuk:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Search Engine Optimisation<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; mengubah situs web Anda untuk mendapatkan hasil <\/span><i><span style=\"font-weight: 400;\">traffic <\/span><\/i><span style=\"font-weight: 400;\">organik<\/span><\/li>\n<li><i><span style=\"font-weight: 400;\">Search Marketing<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; menggunakan strategi berbayar online untuk meningkatkan visibilitas yang pada akhirnya membuahkan <\/span><i><span style=\"font-weight: 400;\">traffic. <\/span><\/i><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Saat Anda memasukkan istilah \u00e2\u20ac\u02dcsearch engine\u00e2\u20ac\u2122 dan tekan tombol &#8216;enter&#8217;, Anda mendapatkan halaman hasil. Hasil ini disebut <\/span><i><span style=\"font-weight: 400;\">Search Engine Results Page<\/span><\/i><span style=\"font-weight: 400;\">, atau SERPs. Beberapa hasil SERP organik &#8211; yang diperoleh secara alami karena konten situs memberikan apa yang dicari pengguna. Hasil lainnya, yang biasanya muncul di atas, di satu sisi atau di bawah, adalah hasil &#8216;sponsor&#8217; atau &#8216;iklan&#8217;.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Secara teori, semakin tinggi peringkat Anda baik itu melalui iklan atau organik, makin tinggi juga klik yang akan Anda dapatkan. Dan hampir semua brand ingin memiliki posisi teratas pada <\/span><i><span style=\"font-weight: 400;\">Search Engine Results Page <\/span><\/i><span style=\"font-weight: 400;\">di Google.\u00c2\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><b>SEO<\/b><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Pengoptimalan<strong> SEO (<\/strong><em><strong>Search Engine Optimisation)<\/strong> <\/em><\/span><span style=\"font-weight: 400;\">adalah aktivitas membuat situs web Anda lebih relevan dengan penelusuran online, dan meningkatkan peringkat <\/span><i><span style=\"font-weight: 400;\">search engine<\/span><\/i><span style=\"font-weight: 400;\">. Ini termasuk elemen <\/span><i><span style=\"font-weight: 400;\">on page<\/span><\/i><span style=\"font-weight: 400;\"> (seperti kata kunci),<\/span><i><span style=\"font-weight: 400;\"> off page <\/span><\/i><span style=\"font-weight: 400;\">(seperti pembuatan tautan) dan teknis (seperti kecepatan situs). SEO terbaik adalah perpaduan sempurna dari semuanya.<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Search engine <\/span><\/i><span style=\"font-weight: 400;\">mengirimkan &#8216;spider&#8217; untuk merayapi halaman web dari setiap situs, mengambil cuplikan dari konten halaman. Algoritma <\/span><i><span style=\"font-weight: 400;\">search engine <\/span><\/i><span style=\"font-weight: 400;\">kemudian memutuskan seberapa baik sebuah halaman harus diberi peringkat berdasarkan pencariannya.\u00c2\u00a0<\/span><span style=\"font-weight: 400;\">Secara umum, sebuah halaman harus memiliki unsur di bawah ini:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sangat relevan dengan topik tertentu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Menyertakan topik halaman dalam tag judul, di URL, dan dalam teks gambar.\u00c2\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sebutkan subjek lebih dari sekali di seluruh teks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jadilah unik dalam konten<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tautan eksternal<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Memiliki tautan kembali ke kategori dan halaman sub kategori<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: left;\"><b>Paid Search<\/b><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Pencarian berbayar dalam definisi paling dasar adalah iklan yang muncul ketika seseorang mencari sesuatu secara online dan ketika seseorang mengklik, maka Anda harus membayar iklan tersebut. Idealnya, karena Anda tetap membayar untuk klik tersebut, Anda ingin orang yang telah mengklik tersebut menjadi pelanggan.\u00c2\u00a0<\/span><span style=\"font-weight: 400;\">Ada kesamaan antara keduanya, dan tentu saja perbedaan &#8211; di luar dasar-dasar bahwa yang satu dibayar dan yang lainnya organik. Sebagai contoh:<\/span><\/p>\n<h3 style=\"text-align: left;\"><b>Kesamaan :\u00c2\u00a0<\/b><\/h3>\n<p><b>1. Kata kunci (keyword) dan Frase unik<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Dibayar dan organik keduanya membutuhkan penelitian untuk menghasilkan keyword terbaik yang ditargetkan.\u00c2\u00a0<\/span><\/p>\n<p><b>2. SERPS<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Bagian dari pemasaran berbayar dan organik adalah tentang peningkatan visibilitas dalam hasil mesin pencari<\/span><\/p>\n<p><b>3. Memahami Audiens Anda<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Keduanya membutuhkan pengetahuan yang baik tentang audiens Anda, serta apa yang mereka inginkan ketika mengklik sebuah postingan.<\/span><\/p>\n<h3 style=\"text-align: left;\"><b>Perbedaan :<\/b><\/h3>\n<p><b>1. Waktu<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Dengan SEO, dibutuhkan waktu untuk mendapatkan peringkat yang baik di halaman hasil pencarian, sedangkan SEM dimulai saat Anda memulai sebuah campaign.<\/span><\/p>\n<p><b>2. Pembayaran\u00c2\u00a0<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">SEM, Anda bayarkan setiap kali seseorang mengklik (ada variasi dalam hal ini, tetapi pada dasarnya tentang pembayaran untuk satu kali tayang atau klik). Dengan SEO, Anda tak perlu membayar setiap postingan yang diklik oleh user.\u00c2\u00a0<\/span><\/p>\n<p><b>3. Memilih Audiens<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Iklan berbayar dapat menargetkan audiens yang sangat spesifik. Mungkin saja untuk menargetkan <\/span><i><span style=\"font-weight: 400;\">niche<\/span><\/i><span style=\"font-weight: 400;\"> dengan SEO, tetapi Anda tidak dapat memilih siapa yang mendapatkan hasil itu dengan cara yang sama seperti yang dibayar.<\/span><\/p>\n<h2 style=\"text-align: left;\"><b>SEO atau S<\/b><b><i>earch Marketing<\/i><\/b><b>, yang mana?<\/b><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Meskipun teknik yang berbeda menghasilkan hasil yang berbeda, Anda harus hadir di kedua area tersebut untuk mendapatkan hasil terbaik. <\/span><strong>SEM (<i>Search Marketing<\/i><\/strong><span style=\"font-weight: 400;\"><strong>) <\/strong>adalah untuk\u00c2\u00a0menggabungkan yang terbaik dari kedua dunia. Anda mendapatkan peringkat pencarian yang lebih tinggi dan langsung memikirkan orang-orang yang secara aktif mencari layanan Anda. <\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Search Marketing<\/span><\/i><span style=\"font-weight: 400;\"> merupakan beberapa cara berbayar yang mempengaruhi <\/span><i><span style=\"font-weight: 400;\">Organic Search. <\/span><\/i><span style=\"font-weight: 400;\">S<\/span><span style=\"font-weight: 400;\">eorang <\/span><i><span style=\"font-weight: 400;\">marketer<\/span><\/i><span style=\"font-weight: 400;\"> yang berpengalaman dapat memahami hubungan antara berbayar dan organik dan bagaimana pembayaran dapat mempengaruhi klik organik.\u00c2\u00a0<\/span><span style=\"font-weight: 400;\">Misalnya, orang yang melihat iklan berbayar dan iklan organik lebih cenderung untuk mengklik iklan organik (dilihat dari Google <\/span><span style=\"font-weight: 400;\">\u00e2\u20ac\u02dcIncremental<\/span><i><span style=\"font-weight: 400;\"> Clicks Impact of Search Advertising&#8217;) <\/span><\/i><span style=\"font-weight: 400;\">a<\/span><span style=\"font-weight: 400;\">tau user yang telah menelusuri dan melihat atau mengklik iklan suatu bisnis lebih cenderung mengklik hasil organik.\u00c2\u00a0<\/span><span style=\"font-weight: 400;\">Ini juga menjelaskan mengapa Anda membutuhkan SEO dan S(E)M, dan tidak hanya mengandalkan pemasaran online berbayar.<\/span><\/p>\n<h2 style=\"text-align: left;\"><b>Manfaat<\/b><\/h2>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Paid search<\/span><\/i><span style=\"font-weight: 400;\"> atau organik sama-sama membawa manfaatnya sendiri. <\/span><i><span style=\"font-weight: 400;\">Paid Search <\/span><\/i><span style=\"font-weight: 400;\">misalnya dapat mengenalkan brand Anda dengan cepat ke audience yang baru. Ini dapat menghasilkan pendapatan dengan cepat juga dan menjangkau orang-orang sesuai keinginan mereka &#8211; di waktu yang tepat.\u00c2\u00a0\u00c2\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Sebagian besar lalu lintas situs web berasal dari SEO dan tidak ada yang membangun kepercayaan pada merek seperti halaman SEO yang dibuat dengan baik. Ini juga lebih murah daripada berbayar.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Jika <\/span><i><span style=\"font-weight: 400;\">brand<\/span><\/i><span style=\"font-weight: 400;\"> Anda masih belum masuk dalam daftar pencarian terpenting di halaman mesin pencari. Maka kami, <a href=\"https:\/\/ideoworks.id\/en\/\"><strong>IDEOWORKS.ID<\/strong><\/a> sebagai <\/span><i><span style=\"font-weight: 400;\">advertising agency<\/span><\/i><span style=\"font-weight: 400;\"> Indonesia siap menjadi partner Anda untuk meningkatkan <\/span><i><span style=\"font-weight: 400;\">awareness<\/span><\/i><span style=\"font-weight: 400;\"> brand Anda sekaligus meningkatkan peringkat bisnis Anda dalam <\/span><i><span style=\"font-weight: 400;\">search engine machine.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Marketing atau Search Engine Marketing?\u00c2\u00a0Kami mengajukan pertanyaan ini sejak awal karena secara online ada perbedaan mengenai apa itu Search Engine Marketing dan Search Marketing. Seperti apa perbedaan antara dua istilah tersebut dan apa perannya dalam pemasaran digital bisnis Anda? Kami, sebagai advertising agency Indonesia akan memberikan gambaran detailnya.\u00c2\u00a0 Awal mula Search Marketing Mari dibuat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[826],"tags":[340],"class_list":["post-1285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-search-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search Marketing atau Search Engine Marketing Apa Bedanya<\/title>\n<meta name=\"description\" content=\"IDEOWORKS - Search Marketing atau Search Engine Marketing?\u00c2\u00a0Kami mengajukan pertanyaan ini sejak awal karena secara online ada perbedaan mengenai apa itu Search\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Marketing atau Search Engine Marketing Apa Bedanya\" \/>\n<meta property=\"og:description\" content=\"IDEOWORKS - Search Marketing atau Search Engine Marketing?\u00c2\u00a0Kami mengajukan pertanyaan ini sejak awal karena secara online ada perbedaan mengenai apa itu Search\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/\" \/>\n<meta property=\"og:site_name\" content=\"IDEOWORKS\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-19T08:36:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T01:22:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-19-at-15.14.40.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"692\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/cf8bdd11f8f23713b384525c18d4cfb7\"},\"headline\":\"Search Marketing atau Search Engine Marketing, Apa Bedanya?\",\"datePublished\":\"2021-05-19T08:36:32+00:00\",\"dateModified\":\"2025-10-01T01:22:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/\"},\"wordCount\":802,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-19-at-15.14.40.png\",\"keywords\":[\"search marketing\"],\"articleSection\":[\"Research\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/\",\"url\":\"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/\",\"name\":\"Search Marketing atau Search Engine Marketing Apa Bedanya\",\"isPartOf\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-19-at-15.14.40.png\",\"datePublished\":\"2021-05-19T08:36:32+00:00\",\"dateModified\":\"2025-10-01T01:22:20+00:00\",\"description\":\"IDEOWORKS - Search Marketing atau Search Engine Marketing?\u00c2\u00a0Kami mengajukan pertanyaan ini sejak awal karena secara online ada perbedaan mengenai apa itu Search\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/#primaryimage\",\"url\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-19-at-15.14.40.png\",\"contentUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-19-at-15.14.40.png\",\"width\":1200,\"height\":692},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ideoworks.id\/en\/#website\",\"url\":\"https:\/\/ideoworks.id\/en\/\",\"name\":\"IDEOWORKS\",\"description\":\"Make Idea Works\",\"publisher\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ideoworks.id\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\",\"name\":\"IDEOWORKS\",\"url\":\"https:\/\/ideoworks.id\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg\",\"contentUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg\",\"width\":582,\"height\":70,\"caption\":\"IDEOWORKS\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/cf8bdd11f8f23713b384525c18d4cfb7\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d4f6ef60983f6952f9eda49a4cb472b3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d4f6ef60983f6952f9eda49a4cb472b3?s=96&d=mm&r=g\",\"caption\":\"admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Search Marketing atau Search Engine Marketing Apa Bedanya","description":"IDEOWORKS - Search Marketing atau Search Engine Marketing?\u00c2\u00a0Kami mengajukan pertanyaan ini sejak awal karena secara online ada perbedaan mengenai apa itu Search","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/","og_locale":"en_US","og_type":"article","og_title":"Search Marketing atau Search Engine Marketing Apa Bedanya","og_description":"IDEOWORKS - Search Marketing atau Search Engine Marketing?\u00c2\u00a0Kami mengajukan pertanyaan ini sejak awal karena secara online ada perbedaan mengenai apa itu Search","og_url":"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/","og_site_name":"IDEOWORKS","article_published_time":"2021-05-19T08:36:32+00:00","article_modified_time":"2025-10-01T01:22:20+00:00","og_image":[{"width":1200,"height":692,"url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-19-at-15.14.40.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/#article","isPartOf":{"@id":"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/"},"author":{"name":"admin","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/cf8bdd11f8f23713b384525c18d4cfb7"},"headline":"Search Marketing atau Search Engine Marketing, Apa Bedanya?","datePublished":"2021-05-19T08:36:32+00:00","dateModified":"2025-10-01T01:22:20+00:00","mainEntityOfPage":{"@id":"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/"},"wordCount":802,"commentCount":0,"publisher":{"@id":"https:\/\/ideoworks.id\/en\/#organization"},"image":{"@id":"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/#primaryimage"},"thumbnailUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-19-at-15.14.40.png","keywords":["search marketing"],"articleSection":["Research"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/","url":"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/","name":"Search Marketing atau Search Engine Marketing Apa Bedanya","isPartOf":{"@id":"https:\/\/ideoworks.id\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/#primaryimage"},"image":{"@id":"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/#primaryimage"},"thumbnailUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-19-at-15.14.40.png","datePublished":"2021-05-19T08:36:32+00:00","dateModified":"2025-10-01T01:22:20+00:00","description":"IDEOWORKS - Search Marketing atau Search Engine Marketing?\u00c2\u00a0Kami mengajukan pertanyaan ini sejak awal karena secara online ada perbedaan mengenai apa itu Search","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/search-marketing-atau-search-engine-marketing-apa-bedanya\/#primaryimage","url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-19-at-15.14.40.png","contentUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-19-at-15.14.40.png","width":1200,"height":692},{"@type":"WebSite","@id":"https:\/\/ideoworks.id\/en\/#website","url":"https:\/\/ideoworks.id\/en\/","name":"IDEOWORKS","description":"Make Idea Works","publisher":{"@id":"https:\/\/ideoworks.id\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ideoworks.id\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ideoworks.id\/en\/#organization","name":"IDEOWORKS","url":"https:\/\/ideoworks.id\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/","url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg","contentUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg","width":582,"height":70,"caption":"IDEOWORKS"},"image":{"@id":"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/cf8bdd11f8f23713b384525c18d4cfb7","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d4f6ef60983f6952f9eda49a4cb472b3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d4f6ef60983f6952f9eda49a4cb472b3?s=96&d=mm&r=g","caption":"admin"}}]}},"_links":{"self":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/1285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/comments?post=1285"}],"version-history":[{"count":13,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/1285\/revisions"}],"predecessor-version":[{"id":7859,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/1285\/revisions\/7859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/media\/1286"}],"wp:attachment":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/media?parent=1285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/categories?post=1285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/tags?post=1285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}