{"id":16068,"date":"2024-10-16T13:54:01","date_gmt":"2024-10-16T06:54:01","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=16068"},"modified":"2025-10-01T08:22:16","modified_gmt":"2025-10-01T01:22:16","slug":"discover-how-viessmann-a-multinational-company-from-germany-boosted-brand-awareness-engagement-in-indonesia-through-social-media","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/discover-how-viessmann-a-multinational-company-from-germany-boosted-brand-awareness-engagement-in-indonesia-through-social-media\/","title":{"rendered":"Discover How Viessmann, a Multinational Company from Germany, Boosted Brand Awareness & Engagement in Indonesia through Social Media!"},"content":{"rendered":"

In today\u00e2\u20ac\u2122s digital era, consumer behavior is shifting from traditional methods to modern approaches, leveraging technology for purchasing products or services. According to Statista, by July 2024, global internet users are projected to surpass 5.3 billion, with social media users reaching 5.17 billion. This trend highlights the growing importance of using social media as an effective way to reach a wider audience.<\/span><\/p>\n

As a result, marketing strategies have evolved, with social media platforms like Instagram, TikTok, Facebook, and X playing a vital role in helping businesses reach a broader audience through integrated digital strategies. These approaches not only increase brand awareness and engagement but can also boost product or service sales.<\/span><\/p>\n

One of our clients, Viessmann, a sustainable energy system company from Germany, successfully demonstrated how social media can help increase brand awareness and engagement in the Indonesian market.<\/span><\/p>\n

Overview of Viessmann<\/b><\/h2>\n

Founded in 1917, Viessmann is a leading provider of sustainable energy systems, focusing on water and heating solutions. Headquartered in Germany, Viessmann has developed and produced integrated climate and energy solutions for businesses and communities worldwide.<\/span><\/p>\n

Viessmann is committed to providing renewable energy systems that ensure sustainability for future generations, going beyond just products to also promote environmental conservation.<\/span><\/p>\n

Business Challenge<\/b><\/h2>\n

While Viessmann is a well-known and loved brand in Germany, the company faced challenges in expanding to Southeast Asia, particularly Indonesia. The key issue was connecting with the Indonesian audience due to differing consumer behaviors between Germany and Indonesia. Viessmann needed a tailored communication strategy to appeal to this new market.<\/span><\/p>\n

In Indonesia, the local energy system market is already growing, which made it crucial for Viessmann to offer distinct and innovative value propositions to attract the audience. Viessmann aimed to position itself as the go-to brand for sustainable energy solutions in Indonesia.<\/span><\/p>\n

To achieve this, Viessmann partnered with IDEOWORKS, a top marketing agency in Indonesia known for helping both national and multinational businesses meet their goals. IDEOWORKS utilized its local marketing expertise to assist Viessmann in navigating the Indonesian market and achieving its business objectives.<\/span><\/p>\n

What We Do<\/b><\/h2>\n

After analyzing the challenges Viessmann faced, our next step was to conduct thorough research on the target audience, competitors, and Viessmann’s unique selling points (USP). This research provided the foundation for crafting an effective strategy to increase Viessmann’s brand awareness and engagement in Indonesia.<\/span><\/p>\n

Analyzing Target Audience and Competitors<\/b><\/h2>\n

Our first step was to research the target market and analyze competitors. Understanding the behavior of the target audience was essential in crafting an appropriate communication strategy.<\/span><\/p>\n

Behavior analysis includes examining how individuals react or respond in specific situations\u00e2\u20ac\u201ddo they prefer formal language, or are they more engaged with casual, relatable content?<\/span><\/p>\n

Competitor analysis also played a crucial role in identifying the strengths and weaknesses of other brands in the market and determining how Viessmann could stand out.<\/span><\/p>\n

Defining Viessmann\u00e2\u20ac\u2122s USP and Product Value<\/b><\/h2>\n

Viessmann\u00e2\u20ac\u2122s unique selling points (USP) are its innovative, sustainable energy solutions and its commitment to environmental conservation. Communicating this effectively to the Indonesian audience was key to building interest and engagement.<\/span><\/p>\n

As a company promoting healthy living through sustainable products, Viessmann wanted to emphasize the importance of a healthy lifestyle, aligning this message with their eco-friendly and high-quality product offerings.<\/span><\/p>\n

Effective Strategies to Achieve Viessmann\u00e2\u20ac\u2122s Goals<\/b><\/h2>\n

Based on our research, IDEOWORKS developed the following strategies to achieve Viessmann\u00e2\u20ac\u2122s business goals:<\/span><\/p>\n

    \n
  1. \n

    Optimizing Multi-Platform Social Media Management<\/b><\/h3>\n

    To reach a broad audience, we optimized Viessmann’s presence across multiple platforms, including Instagram, Facebook, and YouTube.<\/span><\/li>\n<\/ol>\n

    \"\"<\/p>\n

    IDEOWORKS launched an O2O (Online to Offline) campaign, a strategy that integrates online marketing with offline activities. We tailored thecommunication approach for each platform and delivered high-quality motion graphic content.<\/span>
    \n<\/span>Content related to healthy living, branding, and product explanations was crafted to be both engaging and visually appealing. These efforts enhanced Viessmann\u00e2\u20ac\u2122s presence on social media platforms.<\/span><\/p>\n

    \u00c2\u00a0 \u00c2\u00a0 \u00c2\u00a02. Events and Collaborations<\/b><\/h3>\n

    To support healthy living, Viessmann organized events such as the “Viessmann Wellness Day” during Car Free Day and a “Clean River Movement” in collaboration with Pandawara.<\/span>\"\"These events provided opportunities to introduce Viessmann as the ideal brand for promoting a healthy lifestyle. Each event attracted hundreds, even thousands, of participants, many of whom shared their experiences on social media\u00e2\u20ac\u201dfurther boosting Viessmann\u00e2\u20ac\u2122s brand awareness.<\/p>\n

    \u00c2\u00a0 \u00c2\u00a0 \u00c2\u00a0 \u00c2\u00a03. Product Launch Events<\/b><\/h3>\n

    Product launch events are crucial for introducing new products and their latest features. Viessmann combined online and offline activities to maximize exposure, ensuring audiences were aware of its innovative solutions.<\/span><\/p>\n

    \"Description:<\/p>\n

    \u00c2\u00a0 \u00c2\u00a0 \u00c2\u00a0 4. Collaborations with Key Opinion Leaders (KOLs)<\/b><\/h3>\n

    IDEOWORKS collaborated with influencers like Resti Yunivita, Dhatu Rembulan, Asoka Remadja, and Pandawara to build brand credibility, increase reach, and engage new audiences.<\/span><\/p>\n

    \u00c2\u00a0 \u00c2\u00a0 \u00c2\u00a0 5. Paid Performance Advertising<\/b><\/h3>\n

    We utilized paid performance advertising to improve Viessmann\u00e2\u20ac\u2122s social media performance. This included using Instagram, Facebook, and YouTube ads to reach new audiences and drive engagement, ultimately increasing sales. IDEOWORKS employed CPAS (Collaborative Performance Advertising Solution) to maximize results.<\/span><\/p>\n

    Results<\/b><\/h2>\n

    After implementing these strategies, Viessmann experienced significant improvements:<\/span><\/p>\n

      \n
    1. \n

      Social Media Performance:<\/b><\/h3>\n
        \n
      • Instagram and Facebook reached 58,000 fans with an average engagement rate of 3-4% per month.<\/span><\/li>\n
      • YouTube grew from zero to 22.6K subscribers with over 16 million views.<\/span><\/li>\n<\/ul>\n<\/li>\n
      • \n

        Paid Performance:<\/b><\/h3>\n
          \n
        • Instagram ads reached 31 million users, resulting in 3 million engagements and 53K clicks.<\/span><\/li>\n
        • Facebook ads reached 21 million users, with 3.3 million engagements, 213K clicks, and 21.5K page likes.<\/span><\/li>\n
        • YouTube ads generated 4.1 million views.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

          The campaign delivered strong ROAS, tripling the return on ad spend.<\/span><\/p>\n

          Conclusion<\/b><\/h2>\n

          To build brand awareness and increase engagement, optimizing social media with an O2O campaign is key. This approach effectively reaches a broad audience, both online and offline. Viessmann\u00e2\u20ac\u2122s success in Indonesia shows the value of collaborating with KOLs, hosting engaging events, and using paid advertising. These strategies help achieve business goals.<\/p>\n

          Want to expand your business in Indonesia? IDEOWORKS is here to help you reach your business targets!<\/span><\/p>\n

          Fill out your details below to schedule a consultation with our experts and learn how we can assist your business expansion in Indonesia.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

          In today\u00e2\u20ac\u2122s digital era, consumer behavior is shifting from traditional methods to modern approaches, leveraging technology for purchasing products or services. According to Statista, by July 2024, global internet users are projected to surpass 5.3 billion, with social media users reaching 5.17 billion. This trend highlights the growing importance of using social media as an […]<\/p>\n","protected":false},"author":123470,"featured_media":16955,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[826],"tags":[133,690,683,688,682,687,684,681,686,689,685,691],"class_list":["post-16068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-brand-awareness","tag-brand-awareness-journal-2","tag-brand-awareness-on-social-media","tag-how-to-boost-social-media-engagement","tag-how-to-increase-brand-awareness","tag-how-to-increase-brand-awareness-on-instagram","tag-how-to-increase-brand-awareness-on-social-media","tag-increasing-brand-awareness","tag-increasing-brand-awareness-through-social-media","tag-marketing-agency-in-indonesia","tag-social-media-awareness-definition","tag-top-marketing-agency-2"],"acf":[],"yoast_head":"\nViessmann 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