{"id":16915,"date":"2025-03-06T18:54:23","date_gmt":"2025-03-06T11:54:23","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=16915"},"modified":"2025-10-01T08:22:15","modified_gmt":"2025-10-01T01:22:15","slug":"how-to-build-awareness-and-increase-installations-for-a-newly-launched-app-in-a-new-market-discover-brilliant-strategies-from-joob-the-successful-job-portal-in-indonesia","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/how-to-build-awareness-and-increase-installations-for-a-newly-launched-app-in-a-new-market-discover-brilliant-strategies-from-joob-the-successful-job-portal-in-indonesia\/","title":{"rendered":"How to Build Awareness and Increase Installations for a Newly Launched App in a New Market? Discover Brilliant Strategies from JOOB, the Successful Job Portal in Indonesia"},"content":{"rendered":"

In the ever-evolving digital era, launching a new app in a competitive market requires more than just a quality product; it also demands the right and effective strategies. One of the biggest challenges for companies is to build strong brand awareness and significantly increase the number of app installations. This is especially crucial when entering a new market where the audience is not yet familiar with the brand.<\/span><\/p>\n

JOOB, a recruitment app that launched in 2022, faced this challenge. However, through optimal strategies and precise execution, JOOB successfully strengthened its brand presence in Indonesia. What is JOOB’s secret to success? Let\u00e2\u20ac\u2122s explore the brilliant strategies that you can apply to your business.<\/span><\/p>\n

A Brief Overview of JOOB<\/b><\/h2>\n

JOOB is a leading job portal in Asia designed to meet various recruitment needs, particularly in the food and beverage (F&B) industry.<\/span><\/p>\n

Since its launch, JOOB has facilitated job seekers and job providers with advanced features such as job searching, application submissions, and interview scheduling all within one application. With auto-filter capabilities and direct interview scheduling in the app, JOOB makes it easier for recruiters to find suitable candidates, while job seekers enjoy quick access to trustworthy job vacancies.<\/span><\/p>\n

Business Challenges<\/b><\/h2>\n

As a newly launched app entering a competitive market, JOOB faces challenges in reaching the relevant audience, building brand awareness and increasing its installation numbers.<\/span><\/p>\n

In this case, JOOB has chosen IDEOWORKS, the best digital marketing agency in Indonesia, to help achieve its business goals.<\/span><\/p>\n

As a new app entering a competitive market, JOOB encounters the challenge of introducing its brand to the relevant audience and boosting download numbers. To address this challenge, JOOB has selected IDEOWORKS, a leading digital marketing agency in Indonesia, to design and execute an effective marketing strategy.<\/span><\/p>\n

What We Do<\/b><\/h2>\n

Analyzing the Target Audience<\/b><\/h3>\n

The first step taken by IDEOWORKS was conducting a thorough analysis through internal research, journal reviews, and data from <\/span>voice<\/span><\/i> and <\/span>word cloud <\/span><\/i>departments under the Listening and Analytics department. This analysis focused primarily on two main audiences of JOOB: job seekers (those seeking employment) and job providers (employers offering jobs), aiming to comprehensively understand their needs and behaviors.<\/span><\/p>\n

Typically, the primary target audience consists of productive generations aged between 18 and 45 years old who seek jobs with good salaries and align with their passions or skills. The major challenge faced by these job seekers during the hiring process is the lack of response after submitting applications or attending interviews.<\/span><\/p>\n

On the other hand, job providers desire efficient and streamlined recruitment processes. Often, numerous incoming applications slow down screening procedures, particularly if used platforms do not have automatic filtering features.<\/span><\/p>\n

Understanding these requirements, IDEOWORKS helped JOOB develop targeted messages and strategies that would attract attention and simplify usage for both groups of users.<\/span><\/p>\n

Auditing the Channel<\/b><\/h3>\n

To formulate an effective strategy, IDEOWORKS conducted an audit of JOOB’s digital channels and assets, as well as analyzed competitors strategies within the industry.<\/span><\/p>\n

Since its launch in 2022, JOOB has attracted over 30,000 job seekers and 300 companies, and has established social media accounts on Facebook and Instagram (joob.asia).<\/span><\/p>\n

The audit results indicated that JOOB’s social media platforms have significant potential for increasing engagement, although content consistency needs improvement. The analysis also revealed that the audience prefers light infographics, practical tips, and motivational content, while competitors excel in utilizing video formats to reach a broader audience.<\/span><\/p>\n

This step aims to understand JOOB’s position in the market and to design strategies that are relevant to audience needs while remaining competitive within the industry.<\/span><\/p>\n

Analyzing Competitors<\/b><\/h3>\n

Competition in the job portal sector in Indonesia is quite intense, with several key players such as KitaLulus, Pintarnya, and Jobstreet Express. IDEOWORKS conducted a comprehensive analysis of competitors’ strategies, ranging from brand positioning on social media to audience engagement. The results of this analysis were used to create a unique strategy and differentiation that would give JOOB a competitive edge.<\/span><\/p>\n

Campaign Idea: #JOOBLebihCepat<\/b><\/h3>\n

After identifying consumer challenges and insights, IDEOWORKS analyzed to find the right and effective campaign idea to achieve JOOB’s business targets.<\/span><\/p>\n

Based on the audience’s challenges, both job seekers and job providers desire an app that can support the recruitment process quickly and easily. Responding to this need, JOOB positions itself as “The Most Efficient App to Get Jobs\/Employees,” which is designed under the campaign #JOOBLebihCepat.<\/span><\/p>\n

For job seekers, JOOB offers an application that is easy to register and use, while for job providers, JOOB provides features like auto-filter for automatically screening CVs and auto-arrangement for interview scheduling.<\/span><\/p>\n

Campaign Execution<\/b><\/b><\/h3>\n