{"id":17062,"date":"2025-03-17T14:00:09","date_gmt":"2025-03-17T07:00:09","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=17062"},"modified":"2025-10-01T08:18:43","modified_gmt":"2025-10-01T01:18:43","slug":"mengenal-perbedaan-brand-awareness-vs-brand-recognition","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/","title":{"rendered":"Mengenal Perbedaan Brand Awareness vs Brand Recognition"},"content":{"rendered":"

Dalam <\/span>digital marketing<\/span><\/i>, strategi pemasaran tidak dapat terlepas dari <\/span>brand awareness<\/span><\/i> dan <\/span>brand recognition<\/span><\/i>. Terdengar mirip, kedua istilah ini pun terkadang dianggap sama, tapi sebenarnya berbeda. Apa perbedaannya?<\/span><\/p>\n

Mari kita cari tahu lebih lanjut mengenai perbedaan keduanya. Berikut ulasannya.<\/span><\/p>\n

Pengertian <\/span>Brand Awareness<\/span><\/i> dan <\/span>Brand Recognition<\/span><\/i><\/h2>\n

Untuk memahami perbedaan antara <\/span>brand awareness<\/span><\/i> dan <\/span>brand recognition<\/span><\/i>, terlebih dahulu kita perlu mengetahui pengertian masing-masing. Dengan begitu, kita akan dapat memahami aspek yang menjadi perbedaannya. Berikut pengertian <\/span>brand awareness<\/span><\/i> dan <\/span>brand recognition<\/span><\/i>:<\/span><\/p>\n

Pengertian <\/span>Brand Awareness<\/span><\/i><\/h3>\n

Brand awareness<\/span><\/i> dapat diartikan sebagai tingkat keakraban konsumen dengan <\/span>brand<\/span><\/i> Anda. Artinya, <\/span>brand awareness<\/span><\/i> adalah seberapa baik konsumen dalam mengetahui keberadaan dari <\/span>brand <\/span><\/i>Anda..<\/span><\/p>\n

Brand awareness<\/span><\/i> yang baik berarti konsumen bisa dengan mudah membedakan <\/span>brand<\/span><\/i> Anda dari <\/span>brand<\/span><\/i> yang lainnya. Jadi, konsumen sadar bahwa itu adalah <\/span>brand <\/span><\/i>Anda dalam sekali lihat logonya atau sekali dengar <\/span>jingle <\/span><\/i>musiknya.<\/span><\/p>\n

Pengertian <\/span>Brand Recognition<\/span><\/i><\/h3>\n

Brand recognition dapat diartikan sebagai kemampuan konsumen dalam mengenali <\/span>brand<\/span><\/i> Anda beserta produknya, khususnya jika dibandingkan dengan produk kompetitor. Saat konsumen dapat mengenali <\/span>brand<\/span><\/i> Anda hanya melalui logo, slogan atau produknya saja, maka ini berarti perusahaan Anda memiliki <\/span>brand recognition<\/span><\/i> yang sangat baik.<\/span><\/p>\n

Perbedaan <\/span>Brand Awareness<\/span><\/i> dan <\/span>Brand Recognition<\/span><\/i><\/h3>\n

Secara sederhana, jika <\/span>brand awareness<\/span><\/i> adalah tingkat keakraban konsumen dengan <\/span>brand<\/span><\/i>, maka <\/span>brand recognition<\/span><\/i> adalah kemampuan konsumen dalam mengenali <\/span>brand<\/span><\/i> tersebut melalui elemen visual dan audio, seperti logo, warna, atau jingle.<\/span><\/p>\n

Oleh karena itu, <\/span>brand awareness<\/span><\/i> merupakan langkah awal sebelum mencapai <\/span>brand recognition<\/span><\/i>. Semakin banyak orang menyadari keberadaan <\/span>brand <\/span><\/i>Anda, semakin mudah mereka mengenal dan mengingatnya di kemudian hari.<\/span><\/p>\n

Baik <\/span>brand awareness<\/span><\/i> maupun <\/span>brand recognition, <\/span><\/i>pada dasarnya keduanya berkaitan erat antara satu sama lain. Keduanya pun saling mempengaruhi dalam hal menciptakan <\/span>engagement <\/span><\/i>dengan konsumen. Untuk itu, Anda perlu menerapkan strategi yang tepat agar dapat membuat <\/span>brand <\/span><\/i>Anda semakin mudah dikenali. Lihat cara-caranya berikut ini:<\/span><\/p>\n

Cara Meningkatkan <\/span>Brand Awareness<\/span><\/i> dan <\/span>Brand Recognition<\/span><\/i><\/h2>\n

Seperti yang kita ketahui, bahwa <\/span>brand awareness<\/span><\/i> harus ada terlebih dahulu, baru kemudian <\/span>brand recognition <\/span><\/i>dapat terwujud. Meski demikian, keduanya berjalan beriringan dan dapat dicapai dengan menggunakan cara-cara dan strategi yang sama, di antaranya:<\/span><\/p>\n

    \n
  • Menyentuh Sisi Emosional Konsumen<\/span><\/li>\n<\/ul>\n

    Anda dapat mengenalkan <\/span>brand<\/span><\/i> dengan cara yang menyentuh sisi emosional konsumen. Bayangkan saat pertama kali bertemu dengan seseorang yang kemudian menjadi sahabat Anda, ada kesan pertama yang menarik, rasa penasaran, dan keinginan untuk mengenal lebih jauh. Begitu juga dengan <\/span>brand<\/span><\/i>, kesan awal sangat penting untuk membangun hubungan yang lebih dalam dengan audiens.<\/span><\/p>\n

    Seiring waktu, Anda mulai memahami karakter sahabat Anda, bagaimana kepribadiannya, serta pengalaman yang kalian lalui bersama. Hal yang sama berlaku untuk <\/span>brand<\/span><\/i>, ketika konsumen berinteraksi dengan <\/span>brand <\/span><\/i>Anda secara terus-menerus, mereka akan mulai memahami nilai, identitas, dan karakteristik <\/span>brand <\/span><\/i>Anda.<\/span><\/p>\n

    Jika konsumen melihat <\/span>brand <\/span><\/i>Anda seperti konsep sahabat ini, ikatan emosional akan terbentuk dengan sendirinya. Anda pun dapat melakukan pendekatan kepada konsumen melalui <\/span>digital marketing <\/span><\/i>dalam bentuk <\/span>content<\/span><\/i>, video, iklan dan apapun yang unik, menyentuh dan membuat konsumen merasa emosional saat terlibat dengannya. Dengan cara ini, <\/span>brand <\/span><\/i>Anda akan lebih mudah diingat dan dicintai.<\/span><\/p>\n

      \n
    • Memberikan Layanan Terbaik<\/span><\/li>\n<\/ul>\n

      Salah satu cara terbaik yang tidak kalah penting adalah memberikan layanan <\/span>customer service <\/span><\/i>yang terbaik kepada konsumen. Dengan begitu, konsumen akan merasa dihargai bahkan bisa mengandalkan <\/span>brand <\/span><\/i>Anda kapanpun mereka membutuhkannya.<\/span><\/p>\n

      Konsumen yang merasa bahwa <\/span>brand <\/span><\/i>Anda memiliki nilai-nilai yang sejalan dengan ekspektasi mereka, kemungkinan besar akan merekomendasikan produk dan layanan Anda kepada orang lain, karena para konsumen ini merasa puas berbelanja bahkan berlangganan di tempat Anda.<\/span><\/p>\n

        \n
      • Mengedukasi Konsumen<\/span><\/li>\n<\/ul>\n

        Tidak hanya memenuhi keinginan konsumen, tapi <\/span>brand <\/span><\/i>Anda juga dapat membantu mengedukasi mereka. Ketika <\/span>brand <\/span><\/i>Anda dikenal memiliki keahlian dan pengalaman di bidang tertentu, serta dapat membantu konsumen menemukan solusi untuk kebutuhan mereka, maka kepercayaan akan semakin tumbuh. Dengan memberikan informasi yang relevan dan bernilai, <\/span>brand <\/span><\/i>Anda akan lebih dari sekadar pilihan, tetapi menjadi referensi utama konsumen. Inilah kunci untuk mendapatkan pengakuan yang lebih kuat di mata konsumen.<\/span><\/p>\n

        Ketika konsumen menggunakan produk dan layanan Anda, kemudian merasa puas karena kebutuhannya terpenuhi, maka mereka akan terus kembali lagi dan lagi. Pada poin inilah, konsumen menjadi pelanggan Anda sekaligus memiliki <\/span>brand loyalty<\/span><\/i> terhadap <\/span>brand <\/span><\/i>Anda.<\/span><\/p>\n

          \n
        • Pemasaran Melalui Media Sosial<\/span><\/li>\n<\/ul>\n

          Baik usaha skala kecil, menengah, maupun besar, semuanya dapat menerapkan <\/span>digital marketing <\/span><\/i>melalui media sosial. Dengan begitu, nama, produk dan layanan <\/span>brand <\/span><\/i>Anda semakin mudah tersebar, sehingga lebih banyak orang bisa mengaksesnya.<\/span><\/p>\n

          Tentu saja, penting untuk selalu menyertakan logo atau tema visual <\/span>brand <\/span><\/i>di setiap metode <\/span>marketing<\/span><\/i>, untuk menciptakan konsistensi dalam komunikasi tersebut, sehingga <\/span>brand <\/span><\/i>Anda pun akan semakin mudah dikenali dan diakui.<\/span><\/p>\n

            \n
          • Memakai Metode <\/span>Storytelling<\/span><\/i><\/li>\n<\/ul>\n

            Apapun strategi <\/span>digital marketing <\/span><\/i>yang diaplikasikan, Anda dapat menggunakan metode <\/span>storytelling<\/span><\/i>, karena Anda tidak hanya sekadar mempromosikan <\/span>brand <\/span><\/i>agar dikenal, mendapat pengakuan, meningkatkan penjualan dan menambah pelanggan, tapi <\/span>brand <\/span><\/i>Anda juga perlu berkomunikasi selayaknya manusia yang mengobrol dengan konsumen Anda.<\/span><\/p>\n

            Contohnya, Anda dapat membuat video <\/span>marketing <\/span><\/i>yang berisi momen-momen para konsumen sedang berbelanja produk di toko Anda, tangkap detail ekspresi bahagia mereka dan soroti produk yang dibeli, sehingga menjadi dokumentasi yang sekaligus dapat digunakan sebagai promosi kepada calon konsumen baru.<\/span><\/p>\n

            Keterkaitan Antara <\/span>Brand Awareness<\/span><\/i> dan <\/span>Brand Recognition<\/span><\/i><\/h2>\n

            Brand awareness<\/span><\/i> adalah langkah awal yang harus dicapai sebuah <\/span>brand <\/span><\/i>dalam menjangkau konsumen. Setelah <\/span>brand awareness<\/span><\/i> terbentuk, barulah <\/span>brand recognition<\/span><\/i> dapat berkembang, di mana konsumen mulai mengenali <\/span>brand <\/span><\/i>melalui elemen visual atau audio yang khas. Saat konsumen dapat mengenali <\/span>brand<\/span><\/i> Anda dengan baik, ini berarti mereka telah mulai memiliki <\/span>loyalty<\/span><\/i> terhadap <\/span>brand<\/span><\/i> Anda, sehingga lebih tertarik untuk membeli produk dan layanan Anda bahkan menjadi pelanggan.<\/span><\/p>\n

            Anda dapat menerapkan metode <\/span>service<\/span><\/i> secara maksimal untuk meningkatkan <\/span>brand awareness <\/span><\/i>dan <\/span>brand recognition<\/span><\/i>. Bersama IDEOWORKS, Anda pun dapat menemukan ide-ide brilian untuk membantu mengoptimalkan <\/span>marketing<\/span><\/i> Anda dan membuat <\/span>brand<\/span><\/i> Anda semakin dikenal. Hubungi IDEOWORKS melalui kontak yang tersedia sekarang juga.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

            Dalam digital marketing, strategi pemasaran tidak dapat terlepas dari brand awareness dan brand recognition. Terdengar mirip, kedua istilah ini pun terkadang dianggap sama, tapi sebenarnya berbeda. Apa perbedaannya? Mari kita cari tahu lebih lanjut mengenai perbedaan keduanya. Berikut ulasannya. Pengertian Brand Awareness dan Brand Recognition Untuk memahami perbedaan antara brand awareness dan brand recognition, terlebih […]<\/p>\n","protected":false},"author":123471,"featured_media":17068,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[832],"tags":[],"class_list":["post-17062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance"],"acf":[],"yoast_head":"\nMengenal Perbedaan Brand Awareness vs Brand Recognition - IDEOWORKS<\/title>\n<meta name=\"description\" content=\"IDEOWORKS - Dalam digital marketing, strategi pemasaran tidak dapat terlepas dari brand awareness dan brand recognition. Terdengar mirip, kedua istilah ini pun\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mengenal Perbedaan Brand Awareness vs Brand Recognition - IDEOWORKS\" \/>\n<meta property=\"og:description\" content=\"IDEOWORKS - Dalam digital marketing, strategi pemasaran tidak dapat terlepas dari brand awareness dan brand recognition. Terdengar mirip, kedua istilah ini pun\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/\" \/>\n<meta property=\"og:site_name\" content=\"IDEOWORKS\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-17T07:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T01:18:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2025\/03\/laptop-coworking-space-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1504\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kayla\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kayla\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/\"},\"author\":{\"name\":\"Kayla\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/4899a927e63e0d66a1d523cc308358d4\"},\"headline\":\"Mengenal Perbedaan Brand Awareness vs Brand Recognition\",\"datePublished\":\"2025-03-17T07:00:09+00:00\",\"dateModified\":\"2025-10-01T01:18:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/\"},\"wordCount\":930,\"publisher\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2025\/03\/laptop-coworking-space-scaled.jpg\",\"articleSection\":[\"Performance\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/\",\"url\":\"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/\",\"name\":\"Mengenal Perbedaan Brand Awareness vs Brand Recognition - IDEOWORKS\",\"isPartOf\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2025\/03\/laptop-coworking-space-scaled.jpg\",\"datePublished\":\"2025-03-17T07:00:09+00:00\",\"dateModified\":\"2025-10-01T01:18:43+00:00\",\"description\":\"IDEOWORKS - Dalam digital marketing, strategi pemasaran tidak dapat terlepas dari brand awareness dan brand recognition. Terdengar mirip, kedua istilah ini pun\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/#primaryimage\",\"url\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2025\/03\/laptop-coworking-space-scaled.jpg\",\"contentUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2025\/03\/laptop-coworking-space-scaled.jpg\",\"width\":2560,\"height\":1504,\"caption\":\"Laptop in a coworking space\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ideoworks.id\/en\/#website\",\"url\":\"https:\/\/ideoworks.id\/en\/\",\"name\":\"IDEOWORKS\",\"description\":\"Make Idea Works\",\"publisher\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ideoworks.id\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\",\"name\":\"IDEOWORKS\",\"url\":\"https:\/\/ideoworks.id\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg\",\"contentUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg\",\"width\":582,\"height\":70,\"caption\":\"IDEOWORKS\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/4899a927e63e0d66a1d523cc308358d4\",\"name\":\"Kayla\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f9984ad5247617c5235a0b3b0501940c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f9984ad5247617c5235a0b3b0501940c?s=96&d=mm&r=g\",\"caption\":\"Kayla\"},\"sameAs\":[\"http:\/\/ideoworks.id\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mengenal Perbedaan Brand Awareness vs Brand Recognition - IDEOWORKS","description":"IDEOWORKS - Dalam digital marketing, strategi pemasaran tidak dapat terlepas dari brand awareness dan brand recognition. Terdengar mirip, kedua istilah ini pun","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/","og_locale":"en_US","og_type":"article","og_title":"Mengenal Perbedaan Brand Awareness vs Brand Recognition - IDEOWORKS","og_description":"IDEOWORKS - Dalam digital marketing, strategi pemasaran tidak dapat terlepas dari brand awareness dan brand recognition. Terdengar mirip, kedua istilah ini pun","og_url":"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/","og_site_name":"IDEOWORKS","article_published_time":"2025-03-17T07:00:09+00:00","article_modified_time":"2025-10-01T01:18:43+00:00","og_image":[{"width":2560,"height":1504,"url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2025\/03\/laptop-coworking-space-scaled.jpg","type":"image\/jpeg"}],"author":"Kayla","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kayla","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/#article","isPartOf":{"@id":"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/"},"author":{"name":"Kayla","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/4899a927e63e0d66a1d523cc308358d4"},"headline":"Mengenal Perbedaan Brand Awareness vs Brand Recognition","datePublished":"2025-03-17T07:00:09+00:00","dateModified":"2025-10-01T01:18:43+00:00","mainEntityOfPage":{"@id":"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/"},"wordCount":930,"publisher":{"@id":"https:\/\/ideoworks.id\/en\/#organization"},"image":{"@id":"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/#primaryimage"},"thumbnailUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2025\/03\/laptop-coworking-space-scaled.jpg","articleSection":["Performance"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/","url":"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/","name":"Mengenal Perbedaan Brand Awareness vs Brand Recognition - IDEOWORKS","isPartOf":{"@id":"https:\/\/ideoworks.id\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/#primaryimage"},"image":{"@id":"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/#primaryimage"},"thumbnailUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2025\/03\/laptop-coworking-space-scaled.jpg","datePublished":"2025-03-17T07:00:09+00:00","dateModified":"2025-10-01T01:18:43+00:00","description":"IDEOWORKS - Dalam digital marketing, strategi pemasaran tidak dapat terlepas dari brand awareness dan brand recognition. Terdengar mirip, kedua istilah ini pun","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/mengenal-perbedaan-brand-awareness-vs-brand-recognition\/#primaryimage","url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2025\/03\/laptop-coworking-space-scaled.jpg","contentUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2025\/03\/laptop-coworking-space-scaled.jpg","width":2560,"height":1504,"caption":"Laptop in a coworking space"},{"@type":"WebSite","@id":"https:\/\/ideoworks.id\/en\/#website","url":"https:\/\/ideoworks.id\/en\/","name":"IDEOWORKS","description":"Make Idea Works","publisher":{"@id":"https:\/\/ideoworks.id\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ideoworks.id\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ideoworks.id\/en\/#organization","name":"IDEOWORKS","url":"https:\/\/ideoworks.id\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/","url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg","contentUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg","width":582,"height":70,"caption":"IDEOWORKS"},"image":{"@id":"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/4899a927e63e0d66a1d523cc308358d4","name":"Kayla","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f9984ad5247617c5235a0b3b0501940c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f9984ad5247617c5235a0b3b0501940c?s=96&d=mm&r=g","caption":"Kayla"},"sameAs":["http:\/\/ideoworks.id"]}]}},"_links":{"self":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/17062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/users\/123471"}],"replies":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/comments?post=17062"}],"version-history":[{"count":3,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/17062\/revisions"}],"predecessor-version":[{"id":17071,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/17062\/revisions\/17071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/media\/17068"}],"wp:attachment":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/media?parent=17062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/categories?post=17062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/tags?post=17062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}