{"id":17173,"date":"2025-03-25T13:00:50","date_gmt":"2025-03-25T06:00:50","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=17173"},"modified":"2025-10-01T08:24:38","modified_gmt":"2025-10-01T01:24:38","slug":"tips-content-marketing-melalui-campaign-social-media-di-tiktok-dari-success-stories-jd-sports","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/tips-content-marketing-melalui-campaign-social-media-di-tiktok-dari-success-stories-jd-sports\/","title":{"rendered":"Tips Content Marketing Melalui Campaign Social Media di TikTok dari Success Stories JD Sports"},"content":{"rendered":"

Jika melihat <\/span>success stories<\/span><\/i> yang berkaitan dengan <\/span>social media<\/span><\/i>, cerita tentang JD Sports menjadi salah satu yang paling menginspirasi. Sebagai perusahaan retail pakaian olahraga nomor satu di Inggris Raya, dan kini semakin melebarkan sayapnya ke ranah global, kesuksesan JD Sports tidak terlepas dari strateginya dalam <\/span>content marketing<\/span><\/i>, khususnya dengan cara membuat video TikTok yang menarik, berbeda dari yang lain.<\/span><\/p>\n

Keberhasilan JD Sports di kancah global tidak hanya menarik perhatian, tetapi juga menjadi bukti nyata bagaimana strategi pemasaran yang kreatif dapat membangun <\/span>brand awareness<\/span><\/i> yang kuat. Lantas, bagaimana dengan kehadirannya di Indonesia? Berikut ulasannya.<\/span><\/p>\n

Tentang JD Sports Indonesia<\/span><\/h2>\n

JD Sports didirikan pada tahun 1983 oleh John Wardle dan David Makin. JD Sports merupakan perusahaan retail terkemuka untuk <\/span>training footwear <\/span><\/i>atau sepatu olahraga di Inggris. Sebagai King Of Trainers, JD Sports terus melebarkan sayapnya ke ranah global, salah satunya Indonesia.<\/span><\/p>\n

JD Sports Indonesia menyediakan koleksi produk terkini dan paling modern, meliputi adidas, Nike, Puma, The North Face, dan <\/span>brand streetwear <\/span><\/i>internasional, di antaranya Supply & Demand dan Pink Soda Sport.<\/span><\/p>\n

Untuk memasarkan produknya, JD Sports Indonesia memilih <\/span>social media<\/span><\/i> TikTok sebagai platform promosi. JD Sports pun mengawali <\/span>branding <\/span><\/i>di TikTok dari nol bersama IDEOWORKS.\u00c2\u00a0<\/span><\/p>\n

Tantangan Awal di TikTok<\/span><\/h2>\n

Sebagai <\/span>brand <\/span><\/i>global yang memasarkan produknya di Indonesia, JD Sports Indonesia menghadapi tantangan tersendiri. Tantangan terutama karena JD Sports Indonesia memulai dari awal sehingga harus membangun nama <\/span>brand <\/span><\/i>agar dikenal di TikTok, baru kemudian bisa mulai mengumpulkan audiens hingga membuat komunitas, serta mencapai target penjualan.<\/span><\/p>\n

Untuk itu, JD Sports berkolaborasi dengan IDEOWORKS dalam membuat strategi pemasaran digital <\/span>marketing<\/span><\/i>, melalui <\/span>social media<\/span><\/i> TikTok yang paling banyak memiliki audiens di Indonesia. Seperti apa strateginya? Lihat cara pendekatannya berikut ini.<\/span><\/p>\n

Pendekatan yang Dilakukan JD Sports Indonesia<\/span><\/h2>\n

Dalam membuat konten TikTok, penting untuk mengetahui seperti apa identitas <\/span>brand<\/span><\/i>, target penjualan, hingga tipe video pendek yang sesuai dengan konsep dan <\/span>value brand<\/span><\/i>.\u00c2\u00a0<\/span><\/p>\n

Menyesuaikan dengan karakteristik JD Sports Indonesia, IDEOWORKS membuat konten TikTok dengan pendekatan sebagai berikut:<\/span><\/p>\n

1. Memilih Jenis Konten<\/b><\/h3>\n

Hal pertama yang dilakukan yaitu memilih jenis konten untuk diunggah. Sebelum <\/span>upload <\/span><\/i>konten, sangat penting untuk menentukan jenis konten seperti apa yang cocok dengan identitas <\/span>brand<\/span><\/i>, unik, menarik, mengedukasi dan sekaligus mudah diingat oleh audiens.\u00c2\u00a0<\/span><\/p>\n

Tipe konten juga beragam dan tidak hanya satu macam saja. Ada konten yang berisi <\/span>tips<\/span><\/i>, <\/span>review <\/span><\/i>produk, POV <\/span>role play<\/span><\/i>, edukasi dan informasi, hingga <\/span>challenge <\/span><\/i>dan kuis. Bermacam-macam jenis konten menjadikannya semakin menarik dan masing-masing memiliki keunikannya sendiri.<\/span><\/p>\n

2. Menentukan Frekuensi <\/b>Upload<\/i><\/b><\/h3>\n

Selanjutnya, elemen yang juga sangat penting dalam mendukung kesuksesan di TikTok adalah frekuensi <\/span>upload<\/span><\/i>. Frekuensi tersebut harus dibuat dengan sedetail mungkin, mulai dari hari hingga jam waktu <\/span>upload<\/span><\/i>.\u00c2\u00a0<\/span><\/p>\n

Dengan begitu, ada jadwal rutin yang setidaknya memudahkan <\/span>upload <\/span><\/i>video TikTok tersebut. Tidak hanya memudahkan <\/span>upload<\/span><\/i>, tapi jadwal juga membuat audiens lebih mudah mengikuti <\/span>postingan <\/span><\/i>video setiap harinya. <\/span>Upload <\/span><\/i>secara rutin juga membuat <\/span>brand <\/span><\/i>lebih sering terekspos dan menjangkau lebih banyak audiens.<\/span><\/p>\n

3. Menerapkan Ide Kreatif<\/b><\/h3>\n

Di sinilah IDEOWORKS menerapkan strategi untuk membuat konten video TikTok yang menarik. Video dibuat sebaik-baiknya dengan menerapkan ide kreatif, menjadikannya berbeda dari yang lain, mempunyai ciri khas tersendiri.<\/span><\/p>\n

Ide kreatif untuk video TikTok ini juga dibuat dengan menyesuaikan karakter dan identitas <\/span>brand <\/span><\/i>JD Sports Indonesia, sehingga tetap sesuai dengan tujuan dan target utama <\/span>brand <\/span><\/i>itu sendiri, serta dapat meningkatkan <\/span>engagement, branding <\/span><\/i>dan menciptakan <\/span>loyalty<\/span><\/i>.<\/span><\/p>\n

Lantas, seperti apa cerita sukses JD Sports Indonesia dengan <\/span>content marketing<\/span><\/i> melalui TikTok?<\/span><\/p>\n

JD Sports Indonesia TikTok <\/span>Campaign Success Stories<\/span><\/i><\/h2>\n

JD Sports Indonesia bersama IDEOWORKS menerapkan strategi kunci sukses, yaitu TikTok <\/span>Social Media<\/span> Management. Pengelolaan <\/span>social media<\/span><\/i> TikTok ini, terbagi menjadi tiga poin utama yang paling penting, yaitu:<\/span><\/p>\n

1. Mengunggah Video Tiap Hari<\/b><\/h3>\n

Semakin rutin mengunggah video, semakin mudah untuk menjangkau audiens. Saat audiens menyukai video TikTok JD Sports Indonesia dan menonton lebih dari satu video, algoritma TikTok akan membacanya.\u00c2\u00a0<\/span><\/p>\n

TikTok pun akan menyarankan video JD Sports Indonesia kepada audiens tersebut, memberi notifikasi di <\/span>smartphone <\/span><\/i>saat ada video baru diunggah, bahkan jika audiens belum mem-<\/span>follow <\/span><\/i>JD Sports. Ini akan meningkatkan <\/span>engagement <\/span><\/i>dan dapat menarik audiens untuk menjadi <\/span>follower<\/span><\/i>.<\/span><\/p>\n

2. Membuat TikTok Live<\/b><\/h3>\n

TikTok Live menjadi salah satu cara paling jitu untuk berinteraksi secara langsung dengan audiens. JD Sports Indonesia juga membuat video TikTok Live untuk menyapa audiens dan berinteraksi dengan mereka.<\/span><\/p>\n

Video Live memberikan nuansa yang lebih <\/span>friendly <\/span><\/i>dan komunikatif, karena audiens bisa melihat video <\/span>real time <\/span><\/i>secara langsung, membuat interaksi menjadi lebih hidup, ditambah fitur suka dan komentar untuk audiens yang menjadikannya menarik.<\/span><\/p>\n

3. Membuat Video <\/b>Series<\/i><\/b>\u00c2\u00a0<\/b><\/h3>\n

Video <\/span>series <\/span><\/i>selayaknya serial TV <\/span>show <\/span><\/i>yang memiliki daya tarik tersendiri, karena konsepnya yang saling berkaitan antara satu video dan lainnya, dengan satu topik yang sama.<\/span><\/p>\n

Di TikTok JD Sports Indonesia, video <\/span>series <\/span><\/i>dengan <\/span>views <\/span><\/i>tinggi di antaranya:<\/span><\/p>\n

    \n
  1. JD STORY: <\/span>Highlight <\/span><\/i>produk sepatu yang unik, dilengkapi sekilas tentang <\/span>brand-<\/span><\/i>nya, juga berbagai <\/span>fun fact <\/span><\/i>tentang <\/span>footwear <\/span><\/i>tersebut. <\/span>Views <\/span><\/i>tertinggi didapat video \u00e2\u20ac\u0153Absen yang pada suka banget sama Nike Blazer! <\/span>Next <\/span><\/i>bahas apa lagi nih? Komen ya!\u00e2\u20ac\u009d dengan total 218,3 ribu <\/span>views<\/span><\/i>.<\/span><\/li>\n
  2. JD SANTA 2023: Seri video di gerai JD Sports Indonesia pada saat momen Natal 2023. <\/span>Views <\/span><\/i>tertinggi didapat video \u00e2\u20ac\u0153JD Santa <\/span>is sharing the joy and gift for the kids! <\/span><\/i>Lo mau hadiah natal apa buat tahun ini?\u00e2\u20ac\u009d dengan total 423,5 ribu <\/span>views<\/span><\/i>.<\/span><\/li>\n
  3. FASHION HACKS: Berisikan <\/span>tips <\/span><\/i>bermanfaat dan informasi menarik tentang <\/span>sportswear<\/span><\/i>. <\/span>View <\/span><\/i>tertinggi didapat video \u00e2\u20ac\u0153Mungkin ini alasan kenapa lo <\/span>ngerasa gak <\/span><\/i>celana yang lo <\/span>pake <\/span><\/i>kurang pas sama sepatu lo\u00e2\u20ac\u009d dengan total 166,4 ribu <\/span>views<\/span><\/i>.<\/span><\/li>\n<\/ol>\n

    Hasil yang Diraih<\/span><\/h2>\n

    Hasil bisa dilihat dari kenaikan <\/span>views<\/span><\/i> dan <\/span>engagement<\/span><\/i> pada <\/span>report<\/span><\/i> live<\/span><\/i> TikTok JD Sports Indonesia, sesi pertama dan kedua. Berikut ulasannya:<\/span><\/p>\n

      \n
    1. Berdasarkan <\/span>report <\/span><\/i>tanggal 13 Juli 2023, selama sesi <\/span>live <\/span><\/i>pertama JD Sports Indonesia dengan konten video promosi diskon, videonya mendapat total 199 <\/span>views<\/span><\/i>, dengan rata-rata waktu menonton 5 menit, dan bertambah 16 <\/span>follower <\/span><\/i>baru. Di antara semua audiens yang menonton MSS (Merchandise Showcase), 36% adalah <\/span>follower <\/span><\/i>tetap JD Sports Indonesia, sedangkan 64% adalah <\/span>follower <\/span><\/i>dari sumber lainnya.<\/span><\/li>\n
    2. Berdasarkan <\/span>report <\/span><\/i>tanggal 24 Agustus 2023, selama sesi <\/span>live <\/span><\/i>kedua JD Sports Indonesia dengan konten video <\/span>store tour<\/span><\/i>, videonya mendapat total 887 <\/span>views<\/span><\/i>, dengan rata-rata waktu menonton 1 menit, dan bertambah 6 <\/span>follower <\/span><\/i>baru. Di antara semua audiens yang menonton <\/span>live stream<\/span><\/i>, 13% adalah <\/span>follower <\/span><\/i>tetap JD Sports Indonesia, sedangkan 87% adalah <\/span>follower <\/span><\/i>dari sumber<\/span> lainnya.<\/span><\/li>\n<\/ol>\n

      Ada juga konten terbaru yang viral, salah satu contohnya yaitu:<\/span><\/p>\n

      Video TikTok 1 Maret 2025 dengan topik \u00e2\u20ac\u0153<\/span>Kalo<\/span><\/i> lagi belanja rasanya mau <\/span>kayak<\/span><\/i> gini aja<\/span><\/i> ke semua orang\u00e2\u20ac\u009d tentang pengalaman belanja lucu saat <\/span>checkout <\/span><\/i>di kasir. Video dikemas humoris dan mencapai total 322,2 ribu <\/span>views<\/span><\/i>.<\/span><\/p>\n

      Kesimpulan<\/span><\/h2>\n

      Kunci utama dalam strategi <\/span>digital marketing<\/span><\/i> di <\/span>social media<\/span><\/i> TikTok adalah konsistensi konten. Mengunggah video setiap hari dengan ide-ide kreatif yang relevan membantu <\/span>brand <\/span><\/i>membangun keterlibatan audiens dan meningkatkan visibilitas. Dengan pendekatan yang tepat, TikTok dapat menjadi platform efektif untuk memperkuat <\/span>brand awareness<\/span><\/i>.<\/span><\/p>\n

      Ingin <\/span>brand <\/span><\/i>Anda lebih dikenal dan menarik perhatian di TikTok? Kolaborasikan ide kreatif Anda dengan IDEOWORKS dan wujudkan promosi digital yang lebih <\/span>impactful<\/span><\/i>. Hubungi sekarang untuk konsultasi lebih lanjut.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      Jika melihat success stories yang berkaitan dengan social media, cerita tentang JD Sports menjadi salah satu yang paling menginspirasi. Sebagai perusahaan retail pakaian olahraga nomor satu di Inggris Raya, dan kini semakin melebarkan sayapnya ke ranah global, kesuksesan JD Sports tidak terlepas dari strateginya dalam content marketing, khususnya dengan cara membuat video TikTok yang menarik, […]<\/p>\n","protected":false},"author":123471,"featured_media":17179,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[829],"tags":[],"class_list":["post-17173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-design"],"acf":[],"yoast_head":"\nTips Content Marketing Melalui Campaign Social Media di TikTok dari Success Stories JD Sport<\/title>\n<meta name=\"description\" content=\"Ingin membuat social media campaign? Simak success stories dari JD Sports Indonesia sebagai inpirasi. Lihat idenya di sini.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideoworks.id\/en\/tips-content-marketing-melalui-campaign-social-media-di-tiktok-dari-success-stories-jd-sports\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips Content Marketing Melalui Campaign Social Media di TikTok dari Success Stories JD Sport\" \/>\n<meta property=\"og:description\" content=\"Ingin membuat social media campaign? Simak success stories dari JD Sports Indonesia sebagai inpirasi. 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