{"id":17431,"date":"2025-04-30T17:00:20","date_gmt":"2025-04-30T10:00:20","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=17431"},"modified":"2025-10-01T08:23:27","modified_gmt":"2025-10-01T01:23:27","slug":"5-campaign-yang-wajib-dilakukan-brand-di-tengah-kondisi-ekonomi-yang-menurun","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/5-campaign-yang-wajib-dilakukan-brand-di-tengah-kondisi-ekonomi-yang-menurun\/","title":{"rendered":"5 Campaign yang Wajib Dilakukan Brand di Tengah Kondisi Ekonomi yang Menurun"},"content":{"rendered":"

Dalam bisnis, <\/span>campaign<\/span><\/i> adalah aksi atau tindakan yang dilakukan untuk mencapai target tertentu, biasanya terkait dengan <\/span>marketing<\/span><\/i>, <\/span>sales, branding<\/span><\/i> atau <\/span>awareness<\/span><\/i>. Begitu pula saat terjadi <\/span>downturn<\/span><\/i> atau penurunan kondisi ekonomi, <\/span>brand<\/span><\/i> harus tetap menjaga kestabilan bisnis di tengah situasi yang bergejolak. Untuk itu, ada 5 <\/span>campaign<\/span><\/i> yang perlu diterapkan oleh bisnis di tengah <\/span>downturn<\/span><\/i>. Apa saja?<\/span><\/p>\n

5 <\/span>Campaign<\/span><\/i> yang Wajib Diterapkan Oleh <\/span>Brand<\/span><\/i> Saat Kondisi Ekonomi Menurun<\/span><\/h2>\n

Agar bisnis tetap bertahan dan berkembang di masa <\/span>downturn <\/span><\/i>atau perekonomian sedang menurun, di mana terjadi krisis finansial, inflasi tinggi, harga mengalami kenaikan, penurunan daya beli konsumen, maka perlu dilakukan <\/span>campaign <\/span><\/i>sebagai bagian dari upaya <\/span>marketing<\/span><\/i>. Berikut 5 <\/span>campaign <\/span><\/i>yang wajib dilakukan:<\/span><\/p>\n

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    Marketing Campaign<\/i><\/b><\/h3>\n<\/li>\n<\/ul>\n

    – Promosi produk, layanan, atau <\/span>brand<\/span><\/i> ke target audiens:<\/span><\/p>\n

    Tentukan target <\/span>campaign <\/span><\/i>secara jelas dan buat <\/span>goals <\/span><\/i>yang spesifik, contohnya \u00e2\u20ac\u0153menambah <\/span>follower <\/span><\/i>Instagram 20% dalam 3 bulan\u00e2\u20ac\u009d. Selanjutnya, kenali target audiens secara mendalam berdasarkan demografi hingga minat mereka. Lalu, buat pesan yang personal untuk mempromosikan <\/span>brand <\/span><\/i>Anda. Kemudian, pilih <\/span>marketing channel <\/span><\/i>terbaik meliputi <\/span>social media<\/span><\/i>, <\/span>influencer<\/span><\/i>, email dan <\/span>content marketing<\/span><\/i>, offline events<\/span><\/i>. Pastikan juga membuat <\/span>content <\/span><\/i>yang berkualitas.<\/span><\/p>\n

    – Pasang iklan di <\/span>social <\/span><\/i>media<\/span>, kolaborasi dengan <\/span>influencer<\/span><\/i>:<\/span><\/p>\n

    Tidak hanya mempromosikan produk dan layanan dari <\/span>brand <\/span><\/i>Anda sendiri, namun berkolaborasi dengan <\/span>influencer <\/span><\/i>adalah strategi yang lebih jitu. Pilih <\/span>influencer <\/span><\/i>sesuai dengan target <\/span>campaign <\/span><\/i>Anda berdasarkan jumlah <\/span>follower <\/span><\/i>mereka dan <\/span>content <\/span><\/i>serta <\/span>engagement-<\/span><\/i>nya. Kemudian, bangun hubungan personal dengan mereka untuk jangka panjang.<\/span><\/p>\n

    – Contoh: <\/span>Brand<\/span><\/i> pakaian menyambut musim kemarau dengan promosi koleksi baju pantai melalui Instagram, YouTube dan <\/span>newsletter<\/span><\/i>.<\/span><\/p>\n

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      Sales Campaign<\/i><\/b><\/h3>\n<\/li>\n<\/ul>\n

      – Fokus tingkatkan pendapatan atau mencapai target penjualan:<\/span><\/p>\n

      Berikan penawaran yang paling menggiurkan, contohnya: diskon dalam waktu terbatas, khusus VIP, hanya untuk 100 pembeli pertama, <\/span>flash sales <\/span><\/i>24-48 jam dengan <\/span>countdown<\/span><\/i>. Lalu, buat promosi besar-besaran seperti lewat email dan <\/span>social media<\/span><\/i>. Buat <\/span>upsell, <\/span><\/i>beri <\/span>reward <\/span><\/i>untuk pelanggan setia, dan lacak semua strategi yang dijalankan.<\/span><\/p>\n

      – Sering memberi promo, diskon, penawaran dengan batas waktu:<\/span><\/p>\n

      Buat penawaran yang sangat spesifik dan manfaatkan strategi batas waktu ini. Misalnya, pasang <\/span>countdown <\/span><\/i>untuk waktu belanja diskon di <\/span>website <\/span><\/i>dan <\/span>social media<\/span><\/i>. Lalu, beri pengumuman seperti \u00e2\u20ac\u0153Tersisa 1 lagi!\u00e2\u20ac\u009d untuk produk dan layanan yang paling laris dan cepat habis. Berikan juga <\/span>deadline <\/span><\/i>seperti \u00e2\u20ac\u0153Berakhir pada Minggu pukul 00:00.\u00e2\u20ac\u009d<\/span><\/p>\n

      – Contoh: <\/span>Campaign<\/span><\/i> dengan <\/span>tagline<\/span><\/i> \u00e2\u20ac\u0153beli 1 gratis 1\u00e2\u20ac\u009d agar penjualan semakin laris.<\/span><\/p>\n

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        Brand Awareness Campaign<\/i><\/b><\/h3>\n<\/li>\n<\/ul>\n

        – Buat lebih banyak orang mengenal dan mengingat <\/span>brand<\/span><\/i> Anda:<\/span><\/p>\n

        Ciptakan identitas <\/span>brand <\/span><\/i>yang kuat dan konsisten seperti logo, <\/span>font, <\/span><\/i>dan palet warna yang jelas. Buat <\/span>storytelling <\/span><\/i>agar personal. Lalu, buat <\/span>content <\/span><\/i>yang bermanfaat agar bisa di-<\/span>share<\/span><\/i>. Adakan juga <\/span>event <\/span><\/i>untuk bekerja sama dengan sponsor dan bisnis lokal dan <\/span>creator. <\/span><\/i>Jangan lupa buat slogan <\/span>brand <\/span><\/i>yang pendek tapi unik dan mudah diingat. Manfaatkan juga <\/span>data analytic<\/span><\/i> dalam membuat strategi berdasarkan evaluasi dan sabar melihat hasilnya.<\/span><\/p>\n

        – Tidak harus fokus pada penjualan, namun utamakan agar nama <\/span>brand<\/span><\/i> lebih dikenal:<\/span><\/p>\n

        Utamakan <\/span>feeling <\/span><\/i>dari <\/span>brand <\/span><\/i>Anda, buat orang memahami dan meresapi nilai-nilai yang diberikan oleh produk dan layanan Anda. Tunjukkan <\/span>value <\/span><\/i>dan misi <\/span>brand<\/span><\/i>, ceritakan kisah di balik berdirinya bisnis hingga saat ini memiliki komunitas pelanggan. Saat menjual, berikan juga edukasi dan inspirasi yang menggugah konsumen. Orang-orang jatuh cinta bukan kepada apa yang dijual <\/span>brand<\/span><\/i>, <\/span><\/i>namun bagaimana <\/span>brand <\/span><\/i>tersebut membuat mereka terhanyut dalam perasaan nyaman.<\/span><\/p>\n

        – Contoh: Perusahaan minuman menjadi sponsor untuk festival musik, maka logo <\/span>brand<\/span><\/i> minuman tersebut akan dipasang <\/span>banner<\/span><\/i> besar di <\/span>venue<\/span><\/i>.<\/span><\/p>\n

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          Product Launch Campaign<\/i><\/b><\/h3>\n<\/li>\n<\/ul>\n

          – Kenalkan produk atau layanan baru ke pasaran, termasuk melalui <\/span>content marketing<\/span><\/i> dengan merilisnya di <\/span>website<\/span><\/i>:<\/span><\/p>\n

          Mulailah dengan membuat iklan <\/span>teaser<\/span><\/i> yang membuat penasaran. Kemudian, umumkan produk dan perilisannya dengan foto dan video dan keunggulannya. Lalu, buat produk atau layanan tersebut menjadi <\/span>hype <\/span><\/i>dengan <\/span>tagline <\/span><\/i>seperti \u00e2\u20ac\u0153Pre-Order\u00e2\u20ac\u009d, \u00e2\u20ac\u0153Coming Soon\u00e2\u20ac\u009d. Buat <\/span>content <\/span><\/i>dan <\/span>event <\/span><\/i>saat <\/span>launching<\/span><\/i> dan tetap jaga momentum hingga setelah <\/span>launching<\/span><\/i> misalnya dengan di balik layar pembuatan produk atau proses layanan.<\/span><\/p>\n

          – Manfaatkan <\/span>marketing<\/span><\/i>, humas dan juga <\/span>live event<\/span><\/i> atau <\/span>pre-order<\/span><\/i>:<\/span><\/p>\n

          Melalui pemasaran dan humas (hubungan masyarakat atau <\/span>public relation<\/span><\/i>), Anda dapat membuat <\/span>launching <\/span><\/i>produk atau layanan semakin menjangkau audiens yang lebih luas. Kemudian, <\/span>live event <\/span><\/i>juga membuat momennya spesial dan menarik banyak konsumen potensial yang akan membeli, ditambah dengan penawaran <\/span>pre-order <\/span><\/i>dengan harga spesial untuk para pembeli pertama, tentu menarik minat konsumen.<\/span><\/p>\n

          – Contoh: <\/span>Brand tech<\/span><\/i> merilis <\/span>smartphone<\/span><\/i> baru dengan video <\/span>teaser, unboxing<\/span><\/i> oleh <\/span>influencer<\/span><\/i> dan jumpa pers.<\/span><\/p>\n

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            Customer Retention Campaign<\/i><\/b><\/h3>\n<\/li>\n<\/ul>\n

            – Fokus untuk mempertahankan konsumen yang loyal.<\/span><\/p>\n

            Kuncinya adalah membuat pelanggan merasa spesial, seperti misalnya dengan memberikan layanan VIP. Kemudian, tetap selalu berkomunikasi setelah para pelanggan membeli. Berikan juga kejutan seperti diskon dadakan atau <\/span>small gift<\/span><\/i>. Bertanyalah tentang opini mereka seperti melalui <\/span>feedback<\/span><\/i>, dan buat program <\/span>loyalty <\/span><\/i>atau <\/span>referral<\/span><\/i> yang memberikan <\/span>reward<\/span><\/i>.<\/span><\/p>\n

            – Bisa menerapkan program <\/span>loyalty<\/span><\/i>, email untuk <\/span>engagement<\/span><\/i> ulang, atau beri penawaran eksklusif.<\/span><\/p>\n

            Program <\/span>loyalty <\/span><\/i>memberikan apresiasi <\/span>reward <\/span><\/i>kepada pelanggan setia yang terus berbelanja, sehingga Anda sekaligus dapat meningkatkan penjualan. Kirimkan juga email untuk menyapa pelanggan yang sudah lama tidak membeli dari <\/span>brand <\/span><\/i>Anda. Secara berkala, berikan juga penawaran eksklusif yang hanya tersedia untuk pelanggan yang terdaftar menjadi anggota.<\/span><\/p>\n

            – Contoh: Kirimkan kode diskon personal kepada konsumen yang sudah lama tidak aktif, supaya mereka kembali berinteraksi dengan <\/span>brand<\/span><\/i> Anda.<\/span><\/p>\n

            Kesimpulan<\/span><\/h2>\n

            Di tengah kondisi ekonomi yang menurun, menjalankan <\/span>campaign <\/span><\/i>yang tepat sangat penting untuk menjaga kelangsungan dan perkembangan bisnis. Dengan fokus pada <\/span>marketing<\/span><\/i>, <\/span>sales<\/span><\/i>, <\/span>brand <\/span><\/i>awareness<\/span><\/i>, <\/span>product launch<\/span><\/i>, dan <\/span>customer retention<\/span><\/i>, <\/span>brand <\/span><\/i>dapat tetap relevan dan meningkatkan penjualan meskipun menghadapi tantangan ekonomi. Masing-masing <\/span>campaign <\/span><\/i>ini harus dirancang secara cermat untuk mencapai tujuan yang spesifik dan sesuai dengan perubahan perilaku konsumen.<\/span><\/p>\n

            Bersama IDEOWORKS, Anda dapat menciptakan <\/span>campaign <\/span><\/i>yang disesuaikan dengan kebutuhan dan tujuan <\/span>marketing <\/span><\/i>perusahaan Anda. Percayakan <\/span>digital marketing<\/span><\/i> Anda kepada IDEOWORKS, yang berpengalaman dan memiliki keahlian dalam memberikan solusi tepat untuk setiap bisnis. Hubungi IDEOWORKS sekarang juga untuk informasi lebih lanjut dan mulailah merancang strategi <\/span>marketing <\/span><\/i>yang efektif dan efisien.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

            Dalam bisnis, campaign adalah aksi atau tindakan yang dilakukan untuk mencapai target tertentu, biasanya terkait dengan marketing, sales, branding atau awareness. Begitu pula saat terjadi downturn atau penurunan kondisi ekonomi, brand harus tetap menjaga kestabilan bisnis di tengah situasi yang bergejolak. Untuk itu, ada 5 campaign yang perlu diterapkan oleh bisnis di tengah downturn. Apa […]<\/p>\n","protected":false},"author":123471,"featured_media":17433,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[828],"tags":[],"class_list":["post-17431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting"],"acf":[],"yoast_head":"\n5 Campaign yang Wajib Dilakukan Brand di Tengah Kondisi Ekonomi yang Menurun - IDEOWORKS<\/title>\n<meta name=\"description\" content=\"Sedang menghadapi penurunan ekonomi? Temukan 5 campaign wajib yang harus dilakukan brand untuk tetap berkembang.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideoworks.id\/en\/5-campaign-yang-wajib-dilakukan-brand-di-tengah-kondisi-ekonomi-yang-menurun\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Campaign yang Wajib Dilakukan Brand di Tengah Kondisi Ekonomi yang Menurun - IDEOWORKS\" \/>\n<meta property=\"og:description\" content=\"Sedang menghadapi penurunan ekonomi? Temukan 5 campaign wajib yang harus dilakukan brand untuk tetap berkembang.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideoworks.id\/en\/5-campaign-yang-wajib-dilakukan-brand-di-tengah-kondisi-ekonomi-yang-menurun\/\" \/>\n<meta property=\"og:site_name\" content=\"IDEOWORKS\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-30T10:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T01:23:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2025\/04\/business-people-are-brainstorming-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kayla\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kayla\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ideoworks.id\/en\/5-campaign-yang-wajib-dilakukan-brand-di-tengah-kondisi-ekonomi-yang-menurun\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ideoworks.id\/en\/5-campaign-yang-wajib-dilakukan-brand-di-tengah-kondisi-ekonomi-yang-menurun\/\"},\"author\":{\"name\":\"Kayla\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/4899a927e63e0d66a1d523cc308358d4\"},\"headline\":\"5 Campaign yang Wajib Dilakukan Brand di Tengah Kondisi Ekonomi yang Menurun\",\"datePublished\":\"2025-04-30T10:00:20+00:00\",\"dateModified\":\"2025-10-01T01:23:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ideoworks.id\/en\/5-campaign-yang-wajib-dilakukan-brand-di-tengah-kondisi-ekonomi-yang-menurun\/\"},\"wordCount\":950,\"publisher\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/5-campaign-yang-wajib-dilakukan-brand-di-tengah-kondisi-ekonomi-yang-menurun\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2025\/04\/business-people-are-brainstorming-scaled.jpg\",\"articleSection\":[\"Consulting\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideoworks.id\/en\/5-campaign-yang-wajib-dilakukan-brand-di-tengah-kondisi-ekonomi-yang-menurun\/\",\"url\":\"https:\/\/ideoworks.id\/en\/5-campaign-yang-wajib-dilakukan-brand-di-tengah-kondisi-ekonomi-yang-menurun\/\",\"name\":\"5 Campaign yang Wajib Dilakukan Brand di Tengah Kondisi Ekonomi yang Menurun - IDEOWORKS\",\"isPartOf\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideoworks.id\/en\/5-campaign-yang-wajib-dilakukan-brand-di-tengah-kondisi-ekonomi-yang-menurun\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/5-campaign-yang-wajib-dilakukan-brand-di-tengah-kondisi-ekonomi-yang-menurun\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2025\/04\/business-people-are-brainstorming-scaled.jpg\",\"datePublished\":\"2025-04-30T10:00:20+00:00\",\"dateModified\":\"2025-10-01T01:23:27+00:00\",\"description\":\"Sedang menghadapi penurunan ekonomi? 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