{"id":17725,"date":"2025-05-10T15:00:26","date_gmt":"2025-05-10T08:00:26","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=17725"},"modified":"2025-10-01T08:23:27","modified_gmt":"2025-10-01T01:23:27","slug":"blueprint-eksekusi-pasar-lokal-studi-strategis-mcdonalds-netflix-dan-uniqlo-di-indonesia","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/blueprint-eksekusi-pasar-lokal-studi-strategis-mcdonalds-netflix-dan-uniqlo-di-indonesia\/","title":{"rendered":"Blueprint Eksekusi Pasar Lokal: Studi Strategis McDonald\u00e2\u20ac\u2122s, Netflix, dan Uniqlo di Indonesia"},"content":{"rendered":"

Strategi <\/span>marketing<\/span><\/i> dari <\/span>brand<\/span><\/i> global yang diterapkan di Indonesia, menjadi kunci kesuksesan mereka dalam mempromosikan produk dan layanannya. Kemampuan untuk <\/span>localize global campaigns for Southeast Asia<\/span><\/i>, termasuk di pasar Indonesia, menjadi faktor penentu dalam memenangkan hati konsumen lokal. Beberapa <\/span>brand<\/span><\/i> yang telah terbukti sukses besar dengan <\/span>marketing<\/span><\/i> mereka adalah McDonald\u00e2\u20ac\u2122s, Netflix dan Uniqlo. Apa saja strategi yang sukses mereka terapkan untuk <\/span>marketing <\/span><\/i>di pasar lokal Indonesia? Berikut ulasannya:<\/span><\/p>\n

    \n
  1. \n

    McDonald\u00e2\u20ac\u2122s<\/span><\/h2>\n<\/li>\n<\/ol>\n

    McDonald\u00e2\u20ac\u2122s menghadirkan restoran makanan cepat saji yang pertama kali didirikan di California, Amerika Serikat pada 15 Mei 1940. McDonald\u00e2\u20ac\u2122s kemudian membuka cabangnya di Indonesia untuk pertama kali pada 23 Februari 1991 di Gedung Sarinah, Jalan M. H. Thamrin No. 11, Jakarta Pusat. Kini, telah ada lebih dari 200 gerai McDonald\u00e2\u20ac\u2122s di seluruh Indonesia dengan 14.000 karyawan. Berikut strategi sukses McDonald\u00e2\u20ac\u2122s dalam menjaga <\/span>brand-<\/span><\/i>nya agar tetap eksis:<\/span><\/p>\n

    Membuat Menu Sesuai Kuliner Daerah<\/b><\/h3>\n

    Tak hanya menyajikan ayam <\/span>crispy <\/span><\/i>dan kentang goreng khas Amerika, McDonald\u00e2\u20ac\u2122s juga menghadirkan menu kuliner asli dari Indonesia, seperti Nasi Uduk dan Bubur Ayam. Bahkan penyajian McDonald\u00e2\u20ac\u2122s selalu memberikan pilihan menu nasi putih dan kentang goreng yang membuatnya mudah diterima oleh orang Indonesia.<\/span><\/p>\n

    Menyajikan <\/b>Dessert<\/i><\/b> Lokal<\/b><\/h3>\n

    Selain menyajikan makanan lokal yang khas, McDonald\u00e2\u20ac\u2122s juga menghadirkan minuman dan <\/span>dessert <\/span><\/i>yang populer dari Indonesia, seperti Teh Botol Sosro dan Jasuke. Teh Botol Sosro adalah minuman teh yang sangat populer di Indonesia dan semua orang menyukainya, sedangkan Jasuke adalah makanan ringan singkatan dari Jagung Susu Keju\u00e2\u20ac\u201cmenyajikan jagung rebus dengan <\/span>topping <\/span><\/i>susu kental manis dan keju serut.<\/span><\/p>\n

    Promosi Pada Saat Momen Perayaan<\/b><\/h3>\n

    Satu lagi strategi McDonald\u00e2\u20ac\u2122s yaitu tak pernah melewatkan promosi di momen perayaan melalui <\/span>seasonal marketing<\/span><\/i>. Beberapa contohnya seperti promo pada momen ulang tahun kemerdekaan Indonesia setiap tanggal 17 Agustus, serta memberikan menu spesial di momen hari raya Idul Fitri dan juga Natal.<\/span><\/p>\n

    Setelah mampir ke McDonald\u00e2\u20ac\u2122s, kita pulang ke rumah untuk menikmati tayangan Netflix.<\/span><\/p>\n

      \n
    1. \n

      Netflix<\/span><\/h2>\n<\/li>\n<\/ol>\n

      Netflix adalah layanan <\/span>streaming <\/span><\/i>video asal Amerika Serikat yang menayangkan berbagai acara televisi dan film, mereka juga memiliki produksi <\/span>original <\/span><\/i>dan siaran dari pihak lain. Netflix didirikan pada 16 Januari 2007 di Amerika Serikat. Sejak awal berdiri, Netflix telah empat kali berganti logo dan logo yang keempat muncul pada tahun 2014 dan digunakan hingga kini. Netflix pun hadir di Indonesia sejak bulan Januari 2016. Netflix menayangkan berbagai genre dan siaran tontonan untuk semua kalangan dan usia. Berikut strategi Netflix yang semakin sukses di Indonesia:<\/span><\/p>\n

      Membuat Film dan <\/b>Series<\/i><\/b> Lokal<\/b><\/h3>\n

      Netflix selalu membuat inovasi dengan memproduksi film dan <\/span>series <\/span><\/i>mereka sendiri, tidak hanya di Amerika, tapi juga di wilayah <\/span>streaming <\/span><\/i>mereka seperti Indonesia. Karya <\/span>original <\/span><\/i>Netflix Indonesia yang populer di antaranya Penyalin Cahaya, Kabut Berduri, Guru-Guru Gokil, Setetes Embun Cinta Niyala.<\/span><\/p>\n

      Memberikan Terjemahan dan <\/b>Subtitle<\/i><\/b><\/h3>\n

      Netflix tak berhenti sampai di produksi film dan <\/span>series <\/span><\/i>lokal, tapi juga menyediakan terjemahan dan memberikan <\/span>subtitle <\/span><\/i>bahasa Indonesia bahkan untuk setiap tayangan yang berbahasa Indonesia. <\/span>Subtitle <\/span><\/i>memberikan pengalaman menonton yang jauh lebih nyaman dan membuat tayangan lebih mudah dipahami, terutama bagi penonton yang telah berusia lebih.<\/span><\/p>\n

      Dubbing<\/i><\/b> dan <\/b>Voice-Over<\/i><\/b><\/h3>\n

      Jika membaca <\/span>subtitle <\/span><\/i>dirasa cukup merepotkan bagi penonton yang ingin benar-benar meresapi tayangan yang sedang ditonton \u00e2\u20ac\u201c contohnya seperti film dan <\/span>series <\/span><\/i>Barat dan Korea \u00e2\u20ac\u201c maka Netflix juga menyediakan <\/span>dubbing <\/span><\/i>dan <\/span>voice-over<\/span><\/i>, sehingga audiens tak perlu lagi membaca <\/span>subtitle. <\/span><\/i>Penonton dapat menikmati tontonan dalam bahasa mereka sendiri, termasuk bahasa Indonesia.<\/span><\/p>\n

      Mengadaptasi Kultur Indonesia di Media Sosial<\/b><\/h3>\n

      Tak lupa Netflix berkomunikasi secara langsung dengan penonton melalui media sosial, dengan mengadaptasi kultur Indonesia. Contohnya, membuat <\/span>meme <\/span><\/i>lucu dengan menyertakan cuplikan adegan film atau <\/span>series <\/span><\/i>lokal Indonesia. Tujuan Netflix adalah untuk beresonansi dengan audiens Indonesia dan menciptakan atmosfer yang terasa asli Indonesia banget.<\/span><\/p>\n

      Tak hanya Netflix, tapi <\/span>brand <\/span><\/i>Uniqlo asal Jepang juga sukses dengan <\/span>marketing <\/span><\/i>mereka di Indonesia.<\/span><\/p>\n

        \n
      1. \n

        Uniqlo<\/span><\/h2>\n<\/li>\n<\/ol>\n

        Uniqlo adalah perusahaan tekstil asal Jepang yang menjual pakaian kasual dengan gaya minimalis. Uniqlo pertama kali didirikan di Prefektur Yamaguchi, Jepang, pada tahun 1949. Untuk pertama kalinya Uniqlo hadir di Indonesia yaitu pada tahun 2013 di Lotte Shopping Avenue yang kini menjadi Lotte Mall. Kini telah ada lebih dari 80 toko Uniqlo di berbagai kota besar di pulau Sumatra, Jawa, Bali, Nusa Tenggara, Kalimantan, Sulawesi. Lantas, seperti apa strategi sukses Uniqlo di Indonesia? Berikut strateginya:<\/span><\/p>\n

        Harga Terjangkau untuk Baju Simpel Minimalis<\/b><\/h3>\n

        Pakaian Uniqlo yang simpel dan minimalis juga didesain dengan model yang tak lekang oleh waktu serta memiliki ketahanan yang sangat baik. Untuk kualitasnya yang tinggi ini, Uniqlo menjual pakaiannya dengan harga yang masuk akal bagi masyarakat Indonesia, sehingga Uniqlo dapat memiliki tempat khusus di hati para konsumen dan pelanggan.<\/span><\/p>\n

        Partnership<\/i><\/b> dengan Artis dan Desainer Lokal<\/b><\/h3>\n

        Tentu saja Uniqlo tak melewatkan peluang <\/span>marketing <\/span><\/i>melalui kolaborasi dengan tokoh publik lokal. Sederet selebriti tanah air yang pernah ikut mempromosikan koleksi Uniqlo di antaranya Maudy Ayunda, Jerome Polin, Eva Celia, Reza Rahadian dan Sophia Latjuba. Promosi demikian sangat menarik perhatian masyarakat Indonesia, karena menampilkan visual lokal yang <\/span>familiar <\/span><\/i>dan sangat populer.<\/span><\/p>\n

        Aktif Promosi di Media Sosial<\/b><\/h3>\n

        Berdasarkan data dari Wikipedia, kehadiran Uniqlo di Indonesia juga sangat kuat khususnya di media sosial. Uniqlo Indonesia di Instagram memiliki lebih dari 2 juta pengikut, sementara di TikTok mereka memiliki lebih dari 900.000 pengikut. Angka tersebut menjadikan akun Uniqlo memiliki pengikut terbanyak di negara ini. Uniqlo membuktikan kesuksesan mereka dengan strategi <\/span>localize global campaigns for Southeast<\/span><\/i> Asia<\/span> khususnya di Indonesia.<\/span><\/p>\n

        Kesimpulan<\/span><\/h2>\n

        Dengan menyediakan produk dan layanan yang sesuai dengan kultur Indonesia, <\/span>brand-brand<\/span><\/i> global sukses menarik minat konsumen dan mempertahankan kepercayaan pelanggan. Bersama IDEOWORKS, <\/span>brand<\/span><\/i> global Anda akan dapat menemukan strategi yang paling tepat untuk <\/span>marketing<\/span><\/i> dengan lokalisasi. Untuk mendapatkan informasi lebih lanjut, hubungi IDEOWORKS sekarang melalui kontak yang tersedia.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

        Strategi marketing dari brand global yang diterapkan di Indonesia, menjadi kunci kesuksesan mereka dalam mempromosikan produk dan layanannya. Kemampuan untuk localize global campaigns for Southeast Asia, termasuk di pasar Indonesia, menjadi faktor penentu dalam memenangkan hati konsumen lokal. Beberapa brand yang telah terbukti sukses besar dengan marketing mereka adalah McDonald\u00e2\u20ac\u2122s, Netflix dan Uniqlo. Apa saja […]<\/p>\n","protected":false},"author":123471,"featured_media":17679,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[828],"tags":[],"class_list":["post-17725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting"],"acf":[],"yoast_head":"\nBlueprint Eksekusi Pasar Lokal: Studi Strategis McDonald\u00e2\u20ac\u2122s, Netflix, dan Uniqlo di Indonesia - IDEOWORKS<\/title>\n<meta name=\"description\" content=\"Saatnya mengadaptasi strategi marketing McDonald\u00e2\u20ac\u2122s, Netflix, dan Uniqlo di Indonesia. 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