{"id":17947,"date":"2025-06-05T12:00:57","date_gmt":"2025-06-05T05:00:57","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=17947"},"modified":"2025-10-01T08:23:26","modified_gmt":"2025-10-01T01:23:26","slug":"brand-rules-vs-realitas-baru-strategi-cmo-sea-hadapi-era-ai","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/brand-rules-vs-realitas-baru-strategi-cmo-sea-hadapi-era-ai\/","title":{"rendered":"Brand Rules vs Realitas Baru: Strategi CMO SEA Hadapi Era AI"},"content":{"rendered":"

Kehadiran <\/span>Artificial Intelligent <\/span><\/i>(<\/span>AI<\/span>) mengubah segalanya. Salah satunya, <\/span>AI <\/span>mempengaruhi cara konsumen dalam menemukan produk yang dicarinya secara <\/span>online<\/span><\/i>. Maka dari itu, CMO perusahaan perlu memikirkan cara untuk menyesuaikan strategi <\/span>digital marketing<\/span><\/i> dan mengintegrasikannya dengan AI. Lantas, seperti apa sebenarnya pengaruh AI terhadap bisnis?<\/span><\/p>\n

Pengaruh AI Terhadap Bisnis<\/span><\/h2>\n

Strategi SEO <\/span>brand<\/span><\/i> kini harus semakin bekerja keras, karena munculnya AI. Selama bertahun-tahun, bisnis dan perusahaan paling bergantung pada <\/span>search engine optimization <\/span><\/i>atau SEO dan media sosial untuk membuat <\/span>website <\/span><\/i>brand <\/span><\/i>mereka terlihat dan ditemukan di mesin pencarian.<\/span><\/p>\n

Namun, menurut David Erickson, Senior Director of <\/span>AI <\/span>& Emerging Technology, cara kerja mesin pencarian kini berubah karena sistemnya menggunakan AI. Perubahan ini juga turut menjadikan strategi <\/span>digital marketing<\/span><\/i> termasuk SEO dan media sosial kurang efektif. Secara garis besar, berikut pengaruh AI terhadap bisnis:<\/span><\/p>\n

1. Menyebabkan <\/b>Zero-Click<\/i><\/b><\/h3>\n

Kini, Google, melalui AI-nya, menyediakan jawaban instan untuk <\/span>consumer<\/span><\/i> dan audiens. Audiens tidak lagi perlu mengklik tautan website karena AI Google secara otomatis merangkum informasi dan menampilkannya di posisi teratas. Cukup ketik kata kunci, dan jawaban langsung muncul.<\/span><\/p>\n

Dampaknya, perilaku <\/span>user <\/span><\/i>berubah, mereka mendapatkan informasi tanpa membuka website, sehingga jumlah klik menurun drastis. Ini bisa memengaruhi <\/span>traffic <\/span><\/i>ke situs <\/span>brand <\/span><\/i>dan mengubah strategi SEO secara signifikan.<\/span><\/p>\n

2. Mengubah Visibilitas <\/b>Brand<\/i><\/b><\/h3>\n

Platform media sosial seperti Facebook, kini semakin memprioritaskan konten <\/span>native <\/span><\/i>seperti gambar dan video dibandingkan tautan atau link eksternal. Artinya, meskipun Anda menyertakan link dalam postingan, peluang konten tersebut untuk menjangkau lebih banyak audiens jadi lebih kecil.<\/span><\/p>\n

Di era <\/span>AI <\/span>saat ini, bahkan jika <\/span>brand <\/span><\/i>Anda berhasil menduduki peringkat teratas di hasil pencarian Google, itu saja belum cukup. Algoritma media sosial cenderung mengabaikan konten berisi link dan lebih \u00e2\u20ac\u0153tertarik\u00e2\u20ac\u009d pada format visual seperti video pendek atau gambar interaktif.<\/span><\/p>\n

Jadi, di hasil pencarian Google, AI tidak menampilkan informasi secara acak. Sistem AI memilih dan menampilkan konten dari <\/span>website <\/span><\/i>yang dinilai paling relevan dan kredibel. Jadi, meskipun <\/span>website <\/span><\/i>Anda sudah berada di halaman pertama Google, itu belum cukup. Strategi konten perlu lebih taktis agar terpilih dan ditampilkan langsung oleh AI di hasil pencarian teratas.<\/span><\/p>\n

Di sisi lain, AI juga mempengaruhi <\/span>multichannel marketing<\/span><\/i>. Secara sederhana, <\/span>multichannel marketing<\/span><\/i> adalah strategi pemasaran dengan cara berinteraksi dengan konsumen melalui berbagai <\/span>channel direct <\/span><\/i>dan <\/span>indirect<\/span><\/i>, untuk menjual produk dan jasa kepada mereka.\u00c2\u00a0<\/span><\/p>\n

Kini, banyak strategi yang selama ini dijalankan oleh <\/span>digital marketing agency<\/span><\/i> harus disesuaikan ulang agar tetap efektif di era AI. Maka, pertanyaannya, apa langkah konkret yang bisa dilakukan CMO untuk tetap unggul dalam ekosistem <\/span>digital marketing <\/span><\/i>saat ini?<\/span><\/p>\n

Strategi Tepat untuk CMO<\/span><\/h2>\n

Baik CMO internal di perusahaan maupun berkolaborasi dengan <\/span>marketing agency<\/span><\/i>, penting untuk melakukan strategi yang tepat, untuk menyesuaikan diri dengan era AI dan <\/span>multichannel <\/span><\/i>yang terus berfluktuasi ini. Berikut <\/span>tips <\/span><\/i>strateginya:<\/span><\/p>\n

    \n
  • \n

    Membuat Konten Mengikuti Kebutuhan AI<\/b><\/h3>\n<\/li>\n<\/ul>\n

    Sebagai salah satu elemen <\/span>digital marketing<\/span><\/i>, pembuatan konten harus sesuai apa yang dicari oleh AI. Model AI mengutamakan sumber informasi yang berkualitas tinggi dan bisa diandalkan. Menurut Erickson, E.E.A.T (Expertise, Experience, Authoritativeness, Trustworthiness) Google adalah kunci penting dalam membuat konten yang akan dibaca dan dipilih oleh AI.<\/span><\/p>\n

    E.E.A.T. adalah empat pilar penilaian kualitas konten yang digunakan Google. Pastikan konten yang Anda buat berdasarkan fakta, disusun dengan struktur yang jelas, dan ditulis oleh sumber yang memiliki kredibilitas. Dengan begitu, sistem AI Google akan lebih mudah mengenali kualitasnya dan memberikan posisi yang lebih unggul di hasil pencarian.<\/span><\/p>\n

      \n
    • \n

      Berhenti Berburu Klik dan Fokuskan <\/b>Engagement<\/i><\/b><\/h3>\n<\/li>\n<\/ul>\n

      Digital ads<\/span><\/i> memang penting jika Anda berburu klik, sedangkan <\/span>engagement <\/span><\/i>sebenarnya<\/span> jauh lebih penting lagi. Karena sekarang, mesin pencarian dan media sosial tidak lagi mengutamakan konten yang memuat <\/span>link <\/span><\/i>eksternal, maka, <\/span>brand <\/span><\/i>Anda harus fokus pada konten murni yang benar-benar bertujuan menarik <\/span>engagement.<\/span><\/i><\/p>\n

      Untuk itu, Anda dapat membuat konten yang berisikan video, <\/span>carousel<\/span><\/i>, dan <\/span>postingan <\/span><\/i>interaktif, agar dapat meningkatkan jumlah audiens yang mengakses konten tersebut secara organik. Anda juga bisa membuat artikel yang panjang, atau konten dalam bentuk laporan, serta <\/span>podcast <\/span><\/i>yang dapat membangun reputasi <\/span>brand <\/span><\/i>Anda, untuk menjadikan <\/span>brand <\/span><\/i>Anda sumber terpercaya untuk mendapatkan informasi.\u00c2\u00a0<\/span><\/p>\n

        \n
      • \n

        Mengadakan Audit <\/b>Brand<\/i><\/b> AI<\/b><\/h3>\n<\/li>\n<\/ul>\n

        Berkaitan dengan <\/span>marketing technology,<\/span><\/i> salah satu langkah yang paling nyata yang bisa dilakukan oleh CMO adalah mengadakan audit <\/span>brand<\/span><\/i>. Tujuannya untuk mendapat evaluasi secara sistematis, tentang cara AI menangkap dan merepresentasikan <\/span>brand <\/span><\/i>melalui mesin pencarian, media sosial dan komunikasi.<\/span><\/p>\n

        Maka, Anda bisa mempertimbangkan kunci penting berikut:<\/span><\/p>\n

          \n
        1. Bagaimana AI membuat rangkuman tentang <\/span>brand <\/span><\/i>Anda?<\/span><\/li>\n
        2. Sumber apakah yang digunakan oleh AI untuk mendapatkan informasi?<\/span><\/li>\n
        3. Apakah kompetitor Anda berada di posisi yang lebih tinggi dari Anda, di peringkat hasil mesin pencarian yang berbasis AI?<\/span><\/li>\n<\/ol>\n

          Memahami sejumlah hal tersebut dapat memudahkan CMO untuk bekerja proaktif, dalam membuat <\/span>brand <\/span><\/i>lebih terlihat di mata AI, sehingga meningkatkan kesempatan <\/span>brand <\/span><\/i>untuk muncul di rangkuman AI.<\/span><\/p>\n

          Di sisi lain, Anda juga perlu mengintegrasikan AI secara internal ke dalam strategi pemasaran baru Anda, serta memaksimalkan <\/span>multichannel marketing<\/span><\/i>. Untuk itu, Anda pun dapat mengandalkan solusi dari <\/span>digital agency <\/span><\/i>Jakarta<\/span> dalam kolaborasi yang efektif dan berkelanjutan.<\/span><\/p>\n

          Sebagai tambahan, Anda dapat memanfaatkan <\/span>channel<\/span><\/i> berikut untuk <\/span>multichannel campaign<\/span><\/i>:<\/span><\/p>\n

            \n
          1. Website<\/span><\/li>\n
          2. Email<\/span><\/li>\n
          3. Toko Fisik<\/span><\/li>\n
          4. Push Notifications<\/span><\/li>\n
          5. SMS<\/span><\/li>\n
          6. Media Sosial<\/span><\/li>\n
          7. Iklan dan Sponsor Berbayar<\/span><\/li>\n<\/ol>\n

            Bersama IDEOWORKS sebagai <\/span>digital marketing agency<\/span><\/i> terpercaya, Anda dapat membuat strategi digital yang sesuai dengan kebutuhan AI saat ini, sehingga membuat <\/span>brand<\/span><\/i> Anda semakin terlihat dan bisa ditemukan oleh konsumen. Hubungi IDEOWORKS sekarang untuk mendapatkan informasi lebih lanjut.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

            Kehadiran Artificial Intelligent (AI) mengubah segalanya. Salah satunya, AI mempengaruhi cara konsumen dalam menemukan produk yang dicarinya secara online. Maka dari itu, CMO perusahaan perlu memikirkan cara untuk menyesuaikan strategi digital marketing dan mengintegrasikannya dengan AI. Lantas, seperti apa sebenarnya pengaruh AI terhadap bisnis? Pengaruh AI Terhadap Bisnis Strategi SEO brand kini harus semakin bekerja […]<\/p>\n","protected":false},"author":123471,"featured_media":17948,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[828],"tags":[],"class_list":["post-17947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting"],"acf":[],"yoast_head":"\nBrand Rules vs Realitas Baru: Strategi CMO SEA Hadapi Era AI<\/title>\n<meta name=\"description\" content=\"Mengapa CMO di Asia Tenggara perlu merencanakan guideline brand yang baru di tengah era AI dan multichannel ini?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideoworks.id\/en\/brand-rules-vs-realitas-baru-strategi-cmo-sea-hadapi-era-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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