{"id":17959,"date":"2025-06-06T12:00:00","date_gmt":"2025-06-06T05:00:00","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=17959"},"modified":"2025-10-01T08:23:26","modified_gmt":"2025-10-01T01:23:26","slug":"ramadan-2025-strategi-kampanye-yang-tak-sekadar-ikut-tren","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/ramadan-2025-strategi-kampanye-yang-tak-sekadar-ikut-tren\/","title":{"rendered":"Ramadan 2025: Strategi Kampanye yang Tak Sekadar Ikut Tren"},"content":{"rendered":"

Ramadan<\/span> 2025 menjadi momen tepat untuk <\/span>campaign marketing<\/span><\/i>, meski demikian, hanya beberapa yang benar-benar sukses mengikuti tren, sehingga bisa menciptakan hubungan emosional dengan konsumen. Lantas, seperti apa <\/span>campaign<\/span><\/i> Ramadan yang telah sukses dengan mengikuti <\/span>2025<\/span> trends<\/span><\/i>? Berikut penjelasannya.<\/span><\/p>\n

Kunci Sukses <\/span>Campaign<\/span><\/i> Ramadan 2025 di Indonesia<\/span><\/h2>\n

Jika dilihat dari sisi <\/span>digital marketing<\/span><\/i>, untuk membuat <\/span>campaign <\/span><\/i>yang sukses biasanya diperlukan strategi <\/span>SEO<\/span> hingga media sosial yang tepat. Tujuannya tidak lain untuk menjadikan <\/span>brand <\/span><\/i>Anda semakin terlihat dan mudah ditemukan.<\/span><\/p>\n

Namun, <\/span>brand<\/span><\/i> tidak hanya perlu meningkatkan visibilitas, tapi juga harus bisa menciptakan <\/span>engagement<\/span><\/i> yang berkesan dengan konsumen. Untuk itu, ada tiga faktor utama yang membuat strategi <\/span>Ramadan <\/span>kali ini sukses, yaitu:<\/span><\/p>\n

1. Kesesuaian Budaya<\/b><\/h3>\n

Sampaikan pesan yang beresonansi dengan nilai-nilai Ramadan, bisa disampaikan melalui <\/span>social media<\/span><\/i> atau media sosial.<\/span><\/p>\n

2. Pemilihan Waktu yang Tepat<\/b><\/h3>\n

Berkomunikasi dengan audiens di saat paling efektif untuk berinteraksi dengan mereka. Gunakan <\/span>data analytic<\/span><\/i> sebagai acuan informasi yang membantu untuk mengetahui waktu, kapan audiens paling aktif <\/span>online<\/span><\/i>.<\/span><\/p>\n

3. <\/b>Smart Channel <\/i><\/b>dan <\/b>Ads<\/i><\/b><\/h3>\n

Buat <\/span>channel <\/span><\/i>dan iklan secara pintar, untuk menjadikannya tempat bagi <\/span>brand <\/span><\/i>Anda bertemu dengan audiens. Anda dapat memanfaatkan <\/span>marketing technology<\/span><\/i> sebagai <\/span>tools <\/span><\/i>untuk mewujudkannya.<\/span><\/p>\n

Lantas, agar Ramadan 2025 sukses, apa saja strategi <\/span>marketing <\/span><\/i>yang telah dilakukan? Lihat inspirasinya berikut.<\/span><\/p>\n

Strategi <\/span>Campaign<\/span><\/i> Ramadan Sukses di Tahun 2025<\/span><\/h2>\n

Dengan memanfaatkan pemasaran <\/span>online <\/span><\/i>melalui <\/span>digital ads <\/span><\/i>serta berbagai platform lainnya, Anda dapat mencoba mengikuti elemen strategi berikut ini:<\/span><\/p>\n

1. Kesesuaian Budaya<\/b><\/h3>\n

Momen Ramadan adalah saat-saat penantian menjelang <\/span>Idul Fitri<\/span>. Manfaatkan momentum ini dengan melakukan strategi berikut:<\/span><\/p>\n

– <\/span><\/i>Perayaan autentik: Buat <\/span>campaign <\/span><\/i>yang merayakan nilai-nilai <\/span>Ramadan<\/span>, untuk menaikkan <\/span>engagement <\/span><\/i>hingga 30%.<\/span><\/p>\n

– <\/span><\/i>Pentingnya makna budaya: Di Indonesia, 77% konsumen memilih <\/span>brand <\/span><\/i>yang mengapresiasi warisan budaya, maka tunjukkan bahwa <\/span>brand <\/span><\/i>Anda menghargai tradisi untuk membangun koneksi dan <\/span>loyalty<\/span><\/i>.<\/span><\/p>\n

– <\/span><\/i>Menjangkau audiens di Jawa: Fokus kepada audiens yang lebih muda, buat mereka tertarik dengan menjadikan <\/span>brand <\/span><\/i>Anda bernuansa keren, trendi, dan berpikir ke depan.<\/span><\/p>\n

– <\/span><\/i>Menjangkau audiens di luar Jawa: Fokus kepada <\/span>marketing <\/span><\/i>yang menggabungkan elemen nostalgia dan nuansa tradisional, untuk menciptakan emosi yang kuat dan menjadikan <\/span>brand <\/span><\/i>menarik.<\/span><\/p>\n

2. Pemilihan Waktu yang Tepat<\/b><\/h3>\n

Seasonal campaign<\/span><\/i> saat Ramadan paling ideal di saat sahur, buka puasa, dan malam hari. Berikut ide <\/span>marketing <\/span><\/i>untuk Anda:<\/span><\/p>\n

– <\/span><\/i>Sahur: Lebih dari 75 juta orang <\/span>online <\/span><\/i>menggunakan <\/span>smartphone<\/span><\/i> dan kegiatan <\/span>mobile <\/span><\/i>meningkat 230%, maka, sahur menjadi waktu ideal untuk iklan dan promosi makanan.<\/span><\/p>\n

– <\/span><\/i>Buka puasa: 90 juta orang <\/span>online <\/span><\/i>selama buka puasa, dengan 33% peningkatan aktivitas dengan video <\/span>mobile<\/span><\/i>. Maka, <\/span>brand <\/span><\/i>dapat mengoptimalkan <\/span>engagement <\/span><\/i>salah satunya melalui iklan YouTue.<\/span><\/p>\n

– Malam hari: Setelah buka puasa, 60 juta orang akan berbelanja <\/span>online<\/span><\/i>, dan 50% dari mereka <\/span>browsing <\/span><\/i>di <\/span>e-commerce<\/span><\/i>. Kesempatan ini sempurna untuk memberikan promosi dan penawaran eksklusif.<\/span><\/p>\n

3. <\/b>Smart Channel <\/i><\/b>dan <\/b>Ads<\/i><\/b><\/h3>\n

Anda juga bisa memanfaatkan <\/span>smart channels <\/span><\/i>dan <\/span>smart ads <\/span><\/i>untuk menjangkau <\/span>consumer<\/span><\/i> di momen Ramadan. Berikut ide dan inspirasinya:<\/span><\/p>\n

Smart Channels<\/span><\/i><\/h4>\n

Jadikan <\/span>content marketing<\/span><\/i> strategi yang tepat, sebagai media untuk meningkatkan <\/span>engagement <\/span><\/i>dengan audiens, jangkau mereka di platform tempat mereka paling aktif saat Ramadan.<\/span><\/p>\n

– <\/span><\/i>Dominasi media sosial dan <\/span>marketplace<\/span><\/i>: Di tahun 2024, total unduhan <\/span>social apps <\/span><\/i>mencapai angka tertinggi. Anda bisa memperluas jangkauan <\/span>brand <\/span><\/i>dengan mengintegrasikan fitur belanja Instagram, Facebook, dan Tiktok, dengan Shopee, Tokopedia dan Lazada untuk membuat konversi.<\/span><\/p>\n

– Online gaming<\/span><\/i>: 44% orang akan menghabiskan waktu dengan bermain <\/span>game online <\/span><\/i>saat Ramadan, dengan puncaknya saat sebelum sahur dan setelah buka puasa. Pada saat-saat ini, buat iklan <\/span>gamified<\/span><\/i>, berikan <\/span>reward <\/span><\/i>dalam <\/span>game<\/span><\/i>, buat konten video pendek, dan pembelian dalam aplikasi.<\/span><\/p>\n

– <\/span><\/i>Promosi di <\/span>e-wallet<\/span><\/i>: Berikan promo <\/span>cashback<\/span><\/i>, diskon spesial, Buy Now Pay Later, dan penawaran pinjaman <\/span>online<\/span><\/i>.<\/span><\/p>\n

– <\/span><\/i>Promo belanja di <\/span>e-commerce<\/span><\/i>: 60% konsumen berbelanja <\/span>online <\/span><\/i>lebih banyak saat Ramadan. Maka, berikan <\/span>flash deals, <\/span><\/i>diskon, dan ongkir gratis agar menarik.<\/span><\/p>\n

– <\/span><\/i>Tingkatkan kebaikan: Badan amal dan non-profit akan menerima donasi lebih, sehingga penting untuk menyesuaikan <\/span>campaign <\/span><\/i>dengan perilaku konsumen, agar dapat meningkatkan <\/span>impact-<\/span><\/i>nya.<\/span><\/p>\n

– <\/span><\/i>Pengalaman belanja <\/span>omnichannel<\/span><\/i>: 93% konsumen berbelanja <\/span>online <\/span><\/i>dan <\/span>offline<\/span><\/i>. Maka, <\/span>brand <\/span><\/i>dapat memberi penawaran <\/span>cross-channel<\/span><\/i>, <\/span>try-on <\/span><\/i>virtual, dan <\/span>display digital <\/span><\/i>interaktif, untuk menciptakan <\/span>engagement<\/span><\/i>.<\/span><\/p>\n

– <\/span><\/i>Optimalkan <\/span>delivery <\/span><\/i>makanan: <\/span>Brand <\/span><\/i>Anda bisa mencuri perhatian dengan memberikan promo spesial, diskon khusus, promosi untuk sahur dan menu buka puasa.<\/span><\/p>\n

Smart Ads<\/span><\/i><\/h4>\n

Manfaatkan iklan untuk membuat <\/span>brand <\/span><\/i>semakin dikenal. Anda juga dapat merancang strategi bersama <\/span>creative agency<\/span><\/i>. Berikut idenya untuk Anda:<\/span><\/p>\n

– <\/span><\/i>Iklan <\/span>brand<\/span><\/i>: <\/span>Brand <\/span><\/i>dapat menarik perhatian dengan menawarkan iklan untuk diskon, dan beri CTA yang jelas, karena 73% orang mengutamakan promo seperti ini.<\/span><\/p>\n

– <\/span><\/i>Iklan video<\/span> mobile<\/span><\/i>: Iklan video <\/span>mobile <\/span><\/i>bisa menarik perhatian 89% audiens. Maka, <\/span>brand <\/span><\/i>Anda bisa meningkatkan <\/span>engagement <\/span><\/i>melalui strategi <\/span>shoppertainment, <\/span><\/i>gunakan konten yang humoris dengan berkolaborasi dengan <\/span>influencer<\/span><\/i>, untuk meningkatkan konversi.<\/span><\/p>\n

– <\/span><\/i>Iklan <\/span>live streaming<\/span><\/i>: Coba berinteraksi dengan audiens yang lebih muda melalui pengalaman interaktif, <\/span>live shopping<\/span><\/i>, dan sesi tanya jawab di platform seperti TikTok Shop, Instagram dan YouTube.<\/span><\/p>\n

– <\/span><\/i>Iklan bertarget: 84% masyarakat Indonesia adalah pembeli menit-terakhir. Maka, <\/span>brand <\/span><\/i>Anda bisa mengoptimalkan konversi dengan membuat iklan berdasarkan lokasi, memberi penawaran eksklusif 1-2 minggu sebelum hari raya, berikan juga <\/span>flash sale <\/span><\/i>untuk konsumen yang sedang mencari hadiah.<\/span><\/p>\n

Kesimpulan<\/span><\/h2>\n

Ramadan <\/span>selalu menjadi momen untuk refleksi, serta saat yang tepat untuk melakukan <\/span>marketing<\/span><\/i> dengan menyampaikan nilai-nilai <\/span>brand<\/span><\/i> secara mendalam. Meski demikian, salah satu kunci <\/span>marketing<\/span><\/i> yang tepat dan bisa mencuri perhatian, adalah membuat iklan yang berkaitan dengan budaya masyarakat, serta memberikan hiburan <\/span>game<\/span><\/i> sebagai bagian dari <\/span>campaign<\/span><\/i>.<\/span><\/p>\n

Untuk itu, <\/span>digital agency <\/span><\/i>Jakarta<\/span> siap menjadi rekan Anda dalam merancang strategi yang tepat. IDEOWORKS hadir sebagai <\/span>digital marketing agency<\/span><\/i> handal dengan pengalaman yang terpercaya, siap menemani Anda untuk merancang solusi dalam pembuatan <\/span>campaign marketing<\/span><\/i>, terinspirasi dari momen Ramadan 2025. Hubungi IDEOWORKS melalui kontak yang tersedia, untuk mendapatkan informasi lebih lanjut.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ramadan 2025 menjadi momen tepat untuk campaign marketing, meski demikian, hanya beberapa yang benar-benar sukses mengikuti tren, sehingga bisa menciptakan hubungan emosional dengan konsumen. Lantas, seperti apa campaign Ramadan yang telah sukses dengan mengikuti 2025 trends? Berikut penjelasannya. Kunci Sukses Campaign Ramadan 2025 di Indonesia Jika dilihat dari sisi digital marketing, untuk membuat campaign yang […]<\/p>\n","protected":false},"author":123471,"featured_media":17950,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[828],"tags":[],"class_list":["post-17959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting"],"acf":[],"yoast_head":"\nRamadan 2025: Strategi Kampanye yang Tak Sekadar Ikut Tren<\/title>\n<meta name=\"description\" content=\"Apa saja strategi marketing yang sukses diterapkan pada saat Ramadan 2025? 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