{"id":17969,"date":"2025-06-10T12:00:26","date_gmt":"2025-06-10T05:00:26","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=17969"},"modified":"2025-10-01T08:23:26","modified_gmt":"2025-10-01T01:23:26","slug":"brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/","title":{"rendered":"Brand Identity = Growth Strategy: Jurus CMO untuk Menang di Banyak Pasar"},"content":{"rendered":"

Identitas <\/span>brand<\/span><\/i> tidak hanya tentang membuat logo saja, tapi juga mengatur <\/span>scalable brand identity system<\/span><\/i> untuk mendistribusikan sumber daya secara merata, agar dapat mencapai target perusahaan di pasaran. Bagi para CMO yang mengelola pertumbuhan perusahaan di kawasan regional, sistem identitas yang kuat dapat meningkatkan kepercayaan diri investor, menarik produk kurang laris dari pasaran, dan membuat penyesuaian lintas budaya. Lantas, bagaimana dengan identitas <\/span>brand<\/span><\/i>? Apa fungsinya? Berikut ulasan selengkapnya:<\/span><\/p>\n

Apa Makna Identitas Brand yang Sebenarnya?<\/span><\/h2>\n

Identitas <\/span>brand<\/span><\/i> terdiri dari komponen seperti berikut:<\/span><\/p>\n

    \n
  • \n

    Brand Voice<\/i><\/b><\/h3>\n<\/li>\n<\/ul>\n

    Gaya dan karakteristik <\/span>brand <\/span><\/i>yang unik, tersampaikan melalui cara <\/span>brand <\/span><\/i>berkomunikasi, baik melalui tulisan, verbal, atau visual.<\/span><\/p>\n

      \n
    • \n

      Tone<\/i><\/b><\/h3>\n<\/li>\n<\/ul>\n

      Nada emosional <\/span>brand <\/span><\/i>\u00e2\u20ac\u201c baik itu terkesan ramah, profesional, ceria, atau memegang kendali \u00e2\u20ac\u201c dibuat sedemikian rupa agar beresonansi dengan target audiens.<\/span><\/p>\n

        \n
      • \n

        System<\/i><\/b><\/h3>\n<\/li>\n<\/ul>\n

        Kerangka konsep yang jelas mengenai elemen <\/span>brand, <\/span><\/i>yaitu logo, tipografi, visual, <\/span>messaging<\/span><\/i>, dan <\/span>template<\/span><\/i>. Semuanya dapat terus berkembang secara konsisten di berbagai <\/span>channel <\/span><\/i>dan wilayah.<\/span><\/p>\n

          \n
        • \n

          Purpose<\/i><\/b><\/h3>\n<\/li>\n<\/ul>\n

          Tujuan yang sebenar-benarnya di balik <\/span>brand <\/span><\/i>Anda, <\/span>the <\/span><\/i>\u00e2\u20ac\u0153<\/span>why<\/span><\/i>\u00e2\u20ac\u009d yang kuat, yaitu meliputi misi, nilai-nilai <\/span>brand<\/span><\/i>, komitmen jangka panjang, dan bukan sekadar penjualan saja.<\/span><\/p>\n

          Maka, esensinya, identitas <\/span>brand<\/span><\/i> tidak hanya mempengaruhi visual saja, seperti logo. Namun, identitas <\/span>brand<\/span><\/i> juga mempengaruhi ekuitas dalam jangka panjang. Seperti contoh studi kasus dari Kantar dan Interbrand, mereka menemukan bahwa <\/span>regional brand consistency<\/span><\/i> bisa berpengaruh terhadap kepercayaan konsumen.<\/span><\/p>\n

          Kutipan:<\/span><\/p>\n

          “Ketidakkonsistenan bisa menghancurkan kepercayaan. Identitas <\/span>brand<\/span><\/i> yang kuat adalah nilai tukar paling berharga.” \u00e2\u20ac\u201d Regional Marketing Director, Singapura<\/span><\/p>\n

          Kutipan ini menyoroti betapa pentingnya <\/span>scalable brand identity system<\/span><\/i> di lintas pasar yang dinamis. Terlepas dari itu, identitas <\/span>brand <\/span><\/i>juga menghadapi sejumlah tantangan. Apa saja?<\/span><\/p>\n

          Tantangan Regional yang Harus Dapat Diatasi Oleh Identitas <\/span>Brand<\/span><\/i><\/h2>\n

          Berikut tantangan yang biasa dihadapi dalam strategi <\/span>marketing<\/span><\/i> dengan identitas <\/span>brand<\/span><\/i>:<\/span><\/p>\n

            \n
          • \n

            Perbedaan Tingkat Kedewasaan<\/b><\/h3>\n<\/li>\n<\/ul>\n

            Penjualan produk dan jasa yang menarik konsumen di Singapura, dipengaruhi oleh reputasi <\/span>brand<\/span><\/i>, sedangkan di Indonesia dipengaruhi oleh promo. Perbedaan yang terjadi karena letak wilayah yang berbeda ini, membutuhkan <\/span>brand expansion strategy <\/span><\/i>Indonesia<\/span> yang lebih baik lagi, dibuat berdasarkan kebiasaan belanja masyarakat lokal.<\/span><\/p>\n

              \n
            • \n

              Fleksibilitas dalam Pembuatan <\/b>Script<\/i><\/b><\/h3>\n<\/li>\n<\/ul>\n

              Pesan yang disampaikan harus disesuaikan dengan lingkungan budaya dan bahasa setempat, dalam hal ini terkait <\/span>script <\/span><\/i>atau keluwesan bahasa, contohnya Bahasa Indonesia vs Taglish atau Tagalog-English, tapi tetap, <\/span>script<\/span><\/i> juga harus sesuai dengan strategi awal terkait <\/span>brand identity strategy <\/span><\/i>Southeast Asia<\/span>.<\/span><\/p>\n

                \n
              • \n

                Warna, Simbol dan Humor Bernuansa Lokal<\/b><\/h3>\n<\/li>\n<\/ul>\n

                Humor, simbolisme dan bahkan skema warna, biasanya memiliki makna yang berbeda di tiap negara. Untuk dapat memasuki berbagai pasar di Asia Tenggara, agensi yang memiliki keahlian di bidang <\/span>brand design agency <\/span><\/i>SEA<\/span>, dapat membantu merancang konsep visual secara yang efektif.<\/span><\/p>\n

                Kini, lihat identitas strategis yang penting berkaitan dengan tim manajemen internal dan eksternal.<\/span><\/p>\n

                Identitas Strategis untuk Pemegang Kepentingan Internal dan Eksternal<\/span><\/h2>\n

                Sistem identitas <\/span>brand <\/span><\/i>yang kuat akan mendukung tiga kategori berikut:<\/span><\/p>\n

                  \n
                • \n

                  Dari Sisi Investor<\/b><\/h3>\n<\/li>\n<\/ul>\n

                  Investor akan mendapatkan\u00c2\u00a0 kejelasan, kepercayaan diri, dan konsistensi naratif. Inilah mengapa <\/span>brand equity <\/span><\/i>Southeast Asia<\/span> begitu penting, karena siapa pun investor yang mendukung pertumbuhan Anda, mereka pasti ingin melihat <\/span>brand story <\/span><\/i>yang bisa melampaui batas wilayah dan budaya.<\/span><\/p>\n

                    \n
                  • \n

                    Dari Sisi <\/b>Marketing<\/i><\/b> Rekrutmen<\/b><\/h3>\n<\/li>\n<\/ul>\n

                    Aspek ini meliputi kebudayaan yang menginspirasi desain dan <\/span>tone<\/span><\/i> elemen pemasaran, seperti iklan dan lainnya. Semua elemen pemasaran, kampanye rekrutmen, dan komunikasi internal, semuanya akan menjadi lebih <\/span>rich <\/span><\/i>jika disesuaikan dengan desain, <\/span>tone <\/span><\/i>dan <\/span>storytelling <\/span><\/i>yang bernuansa lokal. Maka, <\/span>multimarket branding strategy<\/span><\/i> ini dapat mengoptimalkan akuisisi <\/span>talent <\/span><\/i>regional, seperti halnya mengoptimalkan akuisisi <\/span>customer<\/span><\/i>.<\/span><\/p>\n

                      \n
                    • \n

                      Kendali <\/b>Franchise<\/i><\/b> atau Lisensi Lintas Pasar<\/b><\/h3>\n<\/li>\n<\/ul>\n

                      Dibutuhkan pengelolaan yang kuat untuk menjaga standar <\/span>brand, <\/span><\/i>saat kita mengajukan <\/span>franchise <\/span><\/i>atau lisensi dengan sistem yang berbeda, karena adanya perbedaan wilayah. Inilah peran penting dari <\/span>branding consultancy<\/span><\/i> Jakarta \/ SEA<\/span>, yaitu membuat perlindungan yang dapat mempertahankan identitas <\/span>brand<\/span><\/i>, tanpa membatasi kreativitas yang bernuanda budaya lokal.<\/span><\/p>\n

                      Cara IDEOWORKS Membangun Sistem Identitas Pasar yang Tumbuh dan Berkembang<\/span><\/h2>\n

                      Berikut tiga strategi yang dapat memberikan gambaran, tentang cara kerja agensi seperti IDEOWORKS, dalam meningkatkan peran dan fungsi <\/span>brand identity<\/span><\/i>:<\/span><\/p>\n

                        \n
                      • \n

                        Merancang Ulang Identitas Bersama <\/b>Brand<\/i><\/b><\/h3>\n<\/li>\n<\/ul>\n

                        Merancang ulang identitas bersama dengan <\/span>brand<\/span><\/i>, bukan diserahkan kepada pihak manajemen atas hingga bawah. Bersama, tim C-<\/span>suite<\/span><\/i>, <\/span>marketing <\/span><\/i>dan <\/span>frontline<\/span><\/i>, akan merancang <\/span>voice, tone, <\/span><\/i>arah visual dan <\/span>purpose <\/span><\/i>dari identitas <\/span>brand <\/span><\/i>tersebut. Maka, tentu saja cara Ideoworks merancang <\/span>brand identity strategy <\/span><\/i>Southeast Asia<\/span>, tetap mengutamakan fokus untuk meningkatkan pembelian konsumen agar selalu konsisten.<\/span><\/p>\n

                          \n
                        • \n

                          Menggunakan Alat-Alat yang Adaptif<\/b><\/h3>\n<\/li>\n<\/ul>\n

                          Menggunakan alat-alat atau <\/span>toolkits <\/span><\/i>yang fleksibel untuk pembuatan identitas <\/span>brand,<\/span><\/i> agar dapat digunakan tim internal. <\/span>Toolkits <\/span><\/i>tersebut di antaranya seperti <\/span>template <\/span><\/i>modular, naskah yang disesuaikan secara lokal, dan pustaka aset. Dengan begitu, tim lokal dapat membuat materi tanpa menyimpang dari <\/span>regional brand consistency<\/span><\/i>.<\/span><\/p>\n

                            \n
                          • \n

                            Membuat Buku Panduan untuk Penjelasan<\/b><\/h3>\n<\/li>\n<\/ul>\n

                            Merancang buku panduan hidup yang membuat rincian tentang standar <\/span>brand<\/span><\/i>, gaya bahasa, penggunaan warna, penerapan aset, dan <\/span>template<\/span><\/i>, semuanya disesuaikan untuk setiap pasar. Buku panduan ini lantas didistribusikan kepada pemegang waralaba, pengecer, agensi media dan juga tim internal. Panduan ini pun tidak hanya menjelaskan \u00e2\u20ac\u0153apa\u00e2\u20ac\u009d yang harus dilakukan, tapi juga \u00e2\u20ac\u0153mengapa.\u00e2\u20ac\u009d Maka, buku panduan ini menjadi landasan penting dalam <\/span>CMO <\/span>playbook for brand expansion<\/span><\/i>.<\/span><\/p>\n

                            Kesimpulan<\/span><\/h2>\n

                            Sistem brand <\/span>identity <\/span><\/i>yang kuat bukan sekadar estetika\u00e2\u20ac\u201dini adalah mesin strategis untuk <\/span>brand expansion strategy<\/span><\/i> Indonesia<\/span> dan kawasan lainnya. Sistem ini membangun ekuitas, menyelaraskan para pemangku kepentingan, serta memungkinkan adaptasi yang gesit lintas budaya. Bagi para CMO, berinvestasi dalam <\/span>scalable brand identity system<\/span><\/i> dan <\/span>CMO<\/span> playbook for brand expansion<\/span><\/i> adalah hal yang krusial untuk meraih kesuksesan di lanskap Asia Tenggara yang beragam dan kompetitif.<\/span><\/p>\n

                            Maka dari itu, Anda perlu memilih dan bekerja sama dengan ahli yang tepat seperti Ideoworks. Agensi kami memiliki spesialisasi sebagai <\/span>brand design agency <\/span><\/i>SEA<\/span>, <\/span>multimarket branding strategy<\/span><\/i>, sekaligus <\/span>branding consultancy <\/span><\/i>Jakarta \/ SEA<\/span> yang menawarkan keahlian regional serta kerangka tata kelola yang sesuai. Hubungi Ideoworks sekarang untuk informasi lebih lanjut.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                            Identitas brand tidak hanya tentang membuat logo saja, tapi juga mengatur scalable brand identity system untuk mendistribusikan sumber daya secara merata, agar dapat mencapai target perusahaan di pasaran. Bagi para CMO yang mengelola pertumbuhan perusahaan di kawasan regional, sistem identitas yang kuat dapat meningkatkan kepercayaan diri investor, menarik produk kurang laris dari pasaran, dan membuat […]<\/p>\n","protected":false},"author":123471,"featured_media":17970,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[828],"tags":[],"class_list":["post-17969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting"],"acf":[],"yoast_head":"\nBrand Identity = Growth Strategy: Jurus CMO untuk Menang di Banyak Pasar<\/title>\n<meta name=\"description\" content=\"Seperti apa strategi brand identity yang tepat untuk CMO, agar dapat mencapai target marketing? Baca ulasannya di sini.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Identity = Growth Strategy: Jurus CMO untuk Menang di Banyak Pasar\" \/>\n<meta property=\"og:description\" content=\"Seperti apa strategi brand identity yang tepat untuk CMO, agar dapat mencapai target marketing? Baca ulasannya di sini.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/\" \/>\n<meta property=\"og:site_name\" content=\"IDEOWORKS\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-10T05:00:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T01:23:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2025\/07\/1-happy-young-asian-businessmen-businesswomen-meeting-brainstorming-ideas-about-new-paperwork-project-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kayla\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kayla\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/\"},\"author\":{\"name\":\"Kayla\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/4899a927e63e0d66a1d523cc308358d4\"},\"headline\":\"Brand Identity = Growth Strategy: Jurus CMO untuk Menang di Banyak Pasar\",\"datePublished\":\"2025-06-10T05:00:26+00:00\",\"dateModified\":\"2025-10-01T01:23:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/\"},\"wordCount\":922,\"publisher\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2025\/07\/1-happy-young-asian-businessmen-businesswomen-meeting-brainstorming-ideas-about-new-paperwork-project-scaled.jpg\",\"articleSection\":[\"Consulting\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/\",\"url\":\"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/\",\"name\":\"Brand Identity = Growth Strategy: Jurus CMO untuk Menang di Banyak Pasar\",\"isPartOf\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2025\/07\/1-happy-young-asian-businessmen-businesswomen-meeting-brainstorming-ideas-about-new-paperwork-project-scaled.jpg\",\"datePublished\":\"2025-06-10T05:00:26+00:00\",\"dateModified\":\"2025-10-01T01:23:26+00:00\",\"description\":\"Seperti apa strategi brand identity yang tepat untuk CMO, agar dapat mencapai target marketing? Baca ulasannya di sini.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/#primaryimage\",\"url\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2025\/07\/1-happy-young-asian-businessmen-businesswomen-meeting-brainstorming-ideas-about-new-paperwork-project-scaled.jpg\",\"contentUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2025\/07\/1-happy-young-asian-businessmen-businesswomen-meeting-brainstorming-ideas-about-new-paperwork-project-scaled.jpg\",\"width\":2560,\"height\":1440,\"caption\":\"Happy young Asian businessmen and businesswomen meeting brainstorming ideas about new paperwork project colleagues working together planning success strategy enjoy teamwork in small modern office.\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ideoworks.id\/en\/#website\",\"url\":\"https:\/\/ideoworks.id\/en\/\",\"name\":\"IDEOWORKS\",\"description\":\"Make Idea Works\",\"publisher\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ideoworks.id\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\",\"name\":\"IDEOWORKS\",\"url\":\"https:\/\/ideoworks.id\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg\",\"contentUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg\",\"width\":582,\"height\":70,\"caption\":\"IDEOWORKS\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/4899a927e63e0d66a1d523cc308358d4\",\"name\":\"Kayla\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f9984ad5247617c5235a0b3b0501940c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f9984ad5247617c5235a0b3b0501940c?s=96&d=mm&r=g\",\"caption\":\"Kayla\"},\"sameAs\":[\"http:\/\/ideoworks.id\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand Identity = Growth Strategy: Jurus CMO untuk Menang di Banyak Pasar","description":"Seperti apa strategi brand identity yang tepat untuk CMO, agar dapat mencapai target marketing? Baca ulasannya di sini.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/","og_locale":"en_US","og_type":"article","og_title":"Brand Identity = Growth Strategy: Jurus CMO untuk Menang di Banyak Pasar","og_description":"Seperti apa strategi brand identity yang tepat untuk CMO, agar dapat mencapai target marketing? Baca ulasannya di sini.","og_url":"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/","og_site_name":"IDEOWORKS","article_published_time":"2025-06-10T05:00:26+00:00","article_modified_time":"2025-10-01T01:23:26+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2025\/07\/1-happy-young-asian-businessmen-businesswomen-meeting-brainstorming-ideas-about-new-paperwork-project-scaled.jpg","type":"image\/jpeg"}],"author":"Kayla","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kayla","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/#article","isPartOf":{"@id":"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/"},"author":{"name":"Kayla","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/4899a927e63e0d66a1d523cc308358d4"},"headline":"Brand Identity = Growth Strategy: Jurus CMO untuk Menang di Banyak Pasar","datePublished":"2025-06-10T05:00:26+00:00","dateModified":"2025-10-01T01:23:26+00:00","mainEntityOfPage":{"@id":"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/"},"wordCount":922,"publisher":{"@id":"https:\/\/ideoworks.id\/en\/#organization"},"image":{"@id":"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/#primaryimage"},"thumbnailUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2025\/07\/1-happy-young-asian-businessmen-businesswomen-meeting-brainstorming-ideas-about-new-paperwork-project-scaled.jpg","articleSection":["Consulting"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/","url":"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/","name":"Brand Identity = Growth Strategy: Jurus CMO untuk Menang di Banyak Pasar","isPartOf":{"@id":"https:\/\/ideoworks.id\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/#primaryimage"},"image":{"@id":"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/#primaryimage"},"thumbnailUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2025\/07\/1-happy-young-asian-businessmen-businesswomen-meeting-brainstorming-ideas-about-new-paperwork-project-scaled.jpg","datePublished":"2025-06-10T05:00:26+00:00","dateModified":"2025-10-01T01:23:26+00:00","description":"Seperti apa strategi brand identity yang tepat untuk CMO, agar dapat mencapai target marketing? Baca ulasannya di sini.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/brand-identity-growth-strategy-jurus-cmo-untuk-menang-di-banyak-pasar\/#primaryimage","url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2025\/07\/1-happy-young-asian-businessmen-businesswomen-meeting-brainstorming-ideas-about-new-paperwork-project-scaled.jpg","contentUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2025\/07\/1-happy-young-asian-businessmen-businesswomen-meeting-brainstorming-ideas-about-new-paperwork-project-scaled.jpg","width":2560,"height":1440,"caption":"Happy young Asian businessmen and businesswomen meeting brainstorming ideas about new paperwork project colleagues working together planning success strategy enjoy teamwork in small modern office."},{"@type":"WebSite","@id":"https:\/\/ideoworks.id\/en\/#website","url":"https:\/\/ideoworks.id\/en\/","name":"IDEOWORKS","description":"Make Idea Works","publisher":{"@id":"https:\/\/ideoworks.id\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ideoworks.id\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ideoworks.id\/en\/#organization","name":"IDEOWORKS","url":"https:\/\/ideoworks.id\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/","url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg","contentUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg","width":582,"height":70,"caption":"IDEOWORKS"},"image":{"@id":"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/4899a927e63e0d66a1d523cc308358d4","name":"Kayla","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f9984ad5247617c5235a0b3b0501940c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f9984ad5247617c5235a0b3b0501940c?s=96&d=mm&r=g","caption":"Kayla"},"sameAs":["http:\/\/ideoworks.id"]}]}},"_links":{"self":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/17969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/users\/123471"}],"replies":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/comments?post=17969"}],"version-history":[{"count":1,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/17969\/revisions"}],"predecessor-version":[{"id":17980,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/17969\/revisions\/17980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/media\/17970"}],"wp:attachment":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/media?parent=17969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/categories?post=17969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/tags?post=17969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}