{"id":2007,"date":"2021-10-25T16:49:51","date_gmt":"2021-10-25T09:49:51","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=2007"},"modified":"2021-11-03T13:32:23","modified_gmt":"2021-11-03T06:32:23","slug":"data-driven-marketing-new-normal-dalam-digital-marketing","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/data-driven-marketing-new-normal-dalam-digital-marketing\/","title":{"rendered":"Data-Driven Marketing: New Normal dalam Digital Marketing"},"content":{"rendered":"

Dunia marketing <\/em>di berbagai negara tentunya mengalami perubahan dan perkembangan. Dahulu para marketer <\/em>berfokus membangun database<\/em> pelanggan, kemudian bergeser menjadi pelanggan terdaftar yang lebih tersegmentasi. Setelah itu bergeser lagi menjadi pelanggan tersegmentasi baik yang terdaftar dan tidak terdaftar, dan akhir-akhir ini arah marketing <\/em>mengerucut menjadi personalized marketing <\/em>berbasis dari data pelanggan.<\/p>\n

Data-driven marketing<\/em> itu sendiri adalah sebuah strategi yang menggunakan informasi pelanggan untuk mengoptimalkan dan menargetkan media buying <\/em>dan creative messaging<\/em>. Ini merupakan salah satu perubahan yang paling transformasional yang pernah terjadi dalam dunia digital marketing<\/em>.<\/p>\n

Data-driven marketing <\/em>dapat dijalankan dengan bantuan digital marketing agency<\/em>. Digital marketing agency <\/em>memiliki sumber daya yang ahli dan profesional untuk membantu Anda mengumpulkan data-data krusial untuk bisnis Anda dan memanfaatkannya untuk menentukan langkah-langkah digital marketing <\/em>yang tepat. Selain itu, Anda juga dapat berkolaborasi dengan digital marketing agency <\/em>untuk menjalankan campaign<\/em> yang Anda inginkan sehingga Anda tidak perlu bersusah menjalankannya seorang diri.<\/p>\n

Namun, sebelum Anda memutuskan untuk menggunakan jasa digital marketing agency<\/em>, Anda perlu ketahui terlebih dahulu, apa sebenarnya data-driven marketing<\/em> itu? Apa manfaat yang dapat Anda raih dengan menjalankan data-driven marketing?<\/em><\/p>\n

Strategi data-driven marketing <\/em>dapat Anda lakukan dengan berkolaborasi dengan digital marketing agency <\/em>agar Anda tidak perlu kesulitan menjalankannya seorang diri.<\/p>\n

[nextpage title=” “]<\/p>\n

Asal Usul Data-Driven Marketing<\/strong><\/h2>\n

Data-driven marketing <\/em>dimulai dari penemuan software customer relationship management <\/em>(CRM). CRM memungkinkan marketer <\/em>untuk melacak siapa saja pelanggan individu, termasuk nama dan informasi kontak. CRM memungkinkan Anda untuk melakukan direct mailing<\/em>, dan kemudian direct marketing campaign<\/em>. Batch <\/em>pelanggan mungkin menerima berbagai jenis pesan berdasarkan apakah marketer<\/em> menganggap segment itu cocok, dan apa yang dipedulikan oleh pelanggan.<\/p>\n

Manfaat dari Data-Driven Marketing<\/strong><\/h2>\n

Manfaat dari data-driven marketing <\/em>dan terkhusus data-driven advertisement <\/em>sangatlah signifikan, Beberapa di antara manfaat tersebut adalah:<\/p>\n

Media buying <\/strong>yang efisien<\/strong><\/h3>\n

Data-driven marketing <\/em>merupakan bagian yang paling maju di sektor programmatic buying<\/em>. Dengan memanfaatkan algoritma dan pembelajaran mesin, advertising agency <\/em>dan marketer<\/em> menghilangkan banyak pikiran dugaan dari media planning <\/em>dan media buying<\/em>.<\/p>\n

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Menargetkan <\/strong>konsumen<\/strong> yang tepat.<\/strong><\/h3>\n

Data-driven marketing <\/em>dan pesan marketing <\/em>dioptimalkan untuk ditampilkan hanya kepada target yang sesuai untuk campaign <\/em>Anda, sehingga dapat memotong biaya advertising <\/em>secara signifikan dan membuat campaign <\/em>Anda menjadi lebih efektif dan efisien.<\/p>\n

Pengiriman pesan kepada audiens dengan pesan yang relevan.<\/strong><\/h3>\n

Zaman pesan generik, satu pesan cocok untuk semua sudah lewat. Masih ada ruang untuk ide-ide besar ini untuk beberapa merek, tetapi bagi sebagian besar perusahaan, marketing message <\/em>yang akan disampaikan harus lebih terperinci agar cukup relevan untuk beresonansi dengan konsumen.<\/p>\n

Semua manfaat ini terjadi secara bersamaan, dan memberikan hasil return-of-investment <\/em>atau ROI yang signifikan bagi marketer<\/em>. Memiliki akses ke data yang tepat dapat mendorong ROI tersebut dan memperkuat usaha marketing. Data-driven marketing <\/em>memungkinkan para pelaku bisnis untuk mengukur tingkat kesuksesan marketing <\/em>mereka dengan melihat respon dari orang-orang nyata melalui campaign <\/em>individual dari waktu ke waktu.<\/p>\n

Selain itu, data kontak yang akurat memberi marketer<\/em> alat dan wawasan yang dibutuhkan untuk menjalankan hyper-segment marketing campaign <\/em>dan menargetkan audiens dengan lebih baik untuk tingkat konversi yang lebih tinggi. Marketer <\/em>dapat memberikan prospek yang lebih berkualitas dan menghasilkan lebih banyak revenue <\/em>karena mereka dapat terhubung dengan pembuat keputusan utama berdasarkan contact data analytics<\/em>.<\/p>\n

IDEOWORKS.id <\/strong>sebagai digital marketing agency <\/em>dapat membantu Anda memperkuat data yang sudah Anda miliki dan berkolaborasi bersama Anda untuk menjalankan digital marketing <\/em>yang sesuai untuk bisnis Anda. Kami sebagai digital marketing agency <\/em>memiliki tim ahli yang siap membantu Anda menentukan langkah-langkah digital marketing <\/em>dan mengakomodasi kebutuhan digital marketing <\/em>Anda.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Dunia marketing di berbagai negara tentunya mengalami perubahan dan perkembangan. Dahulu para marketer berfokus membangun database pelanggan, kemudian bergeser menjadi pelanggan terdaftar yang lebih tersegmentasi. Setelah itu bergeser lagi menjadi pelanggan tersegmentasi baik yang terdaftar dan tidak terdaftar, dan akhir-akhir ini arah marketing mengerucut menjadi personalized marketing berbasis dari data pelanggan. Data-driven marketing itu sendiri […]<\/p>\n","protected":false},"author":123460,"featured_media":2008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nData-Driven Marketing: New Normal dalam Digital Marketing - IDEOWORKS<\/title>\n<meta name=\"description\" content=\"Data-driven marketing menjadi new normal yang semakin terasa pentingnya saat masa pandemi. Apa sebenarnya data-driven marketing, dan apa manfaatnya bagi bisnis Anda? 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