{"id":2189,"date":"2021-11-11T14:46:18","date_gmt":"2021-11-11T07:46:18","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=2189"},"modified":"2025-10-01T08:18:49","modified_gmt":"2025-10-01T01:18:49","slug":"mengenal-voice-marketing-tren-baru-yang-digunakan-perusahaan-marketing-di-jakarta","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/mengenal-voice-marketing-tren-baru-yang-digunakan-perusahaan-marketing-di-jakarta\/","title":{"rendered":"Mengenal Voice Marketing: Tren Baru yang Digunakan Perusahaan Marketing di Jakarta"},"content":{"rendered":"

Voice marketing <\/span><\/i>adalah salah satu tren terbaru dan sedang naik daun yang mulai digunakan perusahaan <\/span>marketing <\/span><\/i>di Jakarta. Dimulai dari munculnya <\/span>Clubhouse<\/span><\/i> hingga populernya <\/span>podcast<\/span><\/i>, banyak bisnis dan <\/span>influencer <\/span><\/i>yang menggunakan konten audio untuk terhubung dengan komunitas mereka dan menjangkau audiens baru. Apa sebenarnya <\/span>voice marketing <\/span><\/i>itu, dan apa saja tren <\/span>voice marketing <\/span><\/i>yang dapat dimanfaatkan oleh perusahaan <\/span>marketing <\/span><\/i>di Jakarta?<\/span><\/p>\n

Apa Itu <\/b>Voice Marketing?<\/b><\/h2>\n

Voice marketing <\/span><\/i>adalah sebuah cara bagi pelaku bisnis, <\/span>brands, <\/span><\/i>dan <\/span>influencer <\/span><\/i>untuk meraih target audiens melalui <\/span>live <\/span><\/i>atau <\/span>recorded audio content<\/span><\/i>. Bentuk orisinil dari <\/span>voice marketing <\/span><\/i>adalah radio, namun konten audio mulai <\/span>booming <\/span><\/i>beberapa waktu ke belakang. Bagi sebuah <\/span>brand, voice marketing <\/span><\/i>dapat menjadi alternatif yang menarik dibandingkan dengan produksi video yang mahal. Anda tidak perlu menyewa studio rekaman untuk memulai <\/span>voice marketing<\/span><\/i>, karena Anda dapat melakukannya semudah mendaftar ke aplikasi atau merekam suara Anda di rumah. <\/span>Voice marketing <\/span><\/i>juga memudahkan Anda untuk melayani audiens Anda saat bepergian.<\/span><\/p>\n

Menurut penelitian, lokasi pendengar <\/span>podcast <\/span><\/i>cukup beragam. 64% mendengarkan saat berkendara, 49% mendengarkan sambil berjalan kaki, dan 43% mendengarkan sambil berolahraga. Kondisi ini adalah sebuah kondisi <\/span>win-win <\/span><\/i>bagi pemilik usaha dan pendengar. Pemilik usaha dapat meraih konsumen secara langsung dan efektif, dan konsumen bisa mendengarkan sambil <\/span>multitasking<\/span><\/i>.<\/span><\/p>\n

Namun, <\/span>voice marketing <\/span><\/i>dapat memberikan tantangan aksesibilitas bagi penyandang tunarungu atau gangguan pendengaran, tetapi ini dapat dihindari dengan memberikan transkrip atau <\/span>closed caption <\/span><\/i>di samping konten audio Anda agar lebih inklusif kepada konsumen. Perusahaan <\/span>marketing <\/span><\/i>di Jakarta dapat membantu Anda dalam mengaplikasikan <\/span>closed caption <\/span><\/i>ini dan membuatnya ramah penyandang disabilitas.<\/span><\/p>\n

[nextpage title=” “]<\/p>\n

3 Tren <\/b>Voice Marketing<\/b><\/h2>\n

Voice marketing <\/span><\/i>sebenarnya bukanlah hal yang benar-benar baru, tetapi akhir-akhir ini <\/span>voice marketing <\/span><\/i>memiliki momentum yang baik dengan munculnya <\/span>platform <\/span><\/i>khusus audio di masyarakat, dan perusahaan <\/span>marketing <\/span><\/i>di Jakarta dapat menggunakan cara ini untuk membantu <\/span>marketing effort <\/span><\/i>Anda. Berikut adalah 3 tren <\/span>voice marketing <\/span><\/i>yang dapat kita temui dan perlu diperhatikan:<\/span><\/p>\n

    \n
  • \n

    Podcast<\/b><\/h3>\n<\/li>\n<\/ul>\n

    Podcast <\/span><\/i>memiliki berbagai macam tema, mulai dari tips bisnis, <\/span>true crime, <\/span><\/i>sampai realita TV, <\/span>podcast <\/span><\/i>memiliki tema untuk semua orang. <\/span>Podcast <\/span><\/i>memberikan koneksi intim, memungkinkan pendengar untuk mendengarkan di mana saja, dan merupakan cara yang mudah untuk mendapatkan informasi. Anda dapat memulai <\/span>podcast <\/span><\/i>Anda dengan memproduksi <\/span>branded podcast<\/span><\/i>.\u00c2\u00a0<\/span><\/p>\n

    Branded podcast <\/span><\/i>adalah sebuah <\/span>podcast <\/span><\/i>yang dipandu oleh sebuah <\/span>brand <\/span><\/i>atau sebuah perusahaan. <\/span>Podcast <\/span><\/i>ini dapat berkaitan erat dengan <\/span>brand <\/span><\/i>atau layanan Anda, atau memanfaatkan tema yang lebih luas yang selaras dengan <\/span>value <\/span><\/i>perusahaan Anda. Contohnya, <\/span>Sephora <\/span><\/i>memandu sebuah <\/span>branded podcast <\/span><\/i>yang disebut #LIPSTORIES, dimana <\/span>podcast <\/span><\/i>ini berisi tentang obrolan santai, menyenangkan, dan jujur tentang citra diri atau <\/span>self-image<\/span><\/i>. <\/span>Branded podcast <\/span><\/i>dapat menjadi cara menarik untuk menjangkau dan terhubung dengan audiens dalam perjalanan, karena ada sifat keintiman yang dapat dirasakan.<\/span><\/p>\n

      \n
    • \n

      Clubhouse <\/b>atau<\/b> Twitter Spaces<\/b><\/h3>\n<\/li>\n<\/ul>\n

      Mengikuti populernya <\/span>podcast,<\/span><\/i> beberapa <\/span>platform <\/span><\/i>media sosial mulai mengikuti <\/span>voice marketing<\/span><\/i>. Beberapa waktu lalu, marak di tengah masyarakat sebuah aplikasi bernama <\/span>Clubhouse <\/span><\/i>yang muncul di tengah pengguna iOS. <\/span>Clubhouse <\/span><\/i>memiliki sistem <\/span>invitation <\/span><\/i>dimana pengguna dapat bergabung dan mendengarkan diskusi. Selain <\/span>Clubhouse, Twitter <\/span><\/i>meluncurkan fitur baru bernama <\/span>Spaces, <\/span><\/i>dimana mereka bertujuan untuk memberikan \u00e2\u20ac\u0153emosi, nuansa, dan empati yang sering hilang dalam teks.\u00e2\u20ac\u009d<\/span><\/p>\n

      Platform <\/span><\/i>seperti <\/span>Clubhouse <\/span><\/i>dan <\/span>Spaces <\/span><\/i>memberikan kesempatan bagi Anda untuk mempromosikan produk, layanan, bahkan <\/span>event <\/span><\/i>Anda<\/span> dengan cara yang unik.<\/span><\/p>\n

        \n
      • \n

        Voice Assistants<\/b><\/h3>\n<\/li>\n<\/ul>\n

        Artificial Intelligence <\/span><\/i>atau AI adalah sebuah teknologi yang beroperasi menggunakan suara, seperti <\/span>Google Assistant, Alexa, <\/span><\/i>dan <\/span>Echo. <\/span><\/i>Ketiganya menjadi hal yang pokok di banyak rumah beberapa tahun terakhir. <\/span>Voice assistants <\/span><\/i>dapat membuat proses pembelian menjadi lebih mudah bagi konsumen, dengan 35% pengguna <\/span>voice assistant <\/span><\/i>membeli produk seperti bagan makanan dan pakaian dengan teknologi ini. Nmaun, ada cara kreatif untuk memanfaatkan alat ini selain untuk memesan kebutuhan rumah tangga.<\/span><\/p>\n

        [nextpage title=” “]<\/p>\n

        Misalnya, Anda memiliki usaha makanan. Anda dapat membuat sebuah <\/span>campaign <\/span><\/i>untuk periode tertentu, misalnya untuk berbuka puasa. Anda dapat memanfaatkan aplikasi <\/span>Google Home <\/span><\/i>dan <\/span>Google Assistant <\/span><\/i>untuk membantu pengguna membuat resep favorit mereka, ataupun resep masakan andalan Anda. <\/span>Voice assistant <\/span><\/i>memberikan solusi <\/span>handsfree <\/span><\/i>yang berharga untuk hiburan di rumah, sekaligus meningkatkan <\/span>brand awareness <\/span><\/i>dan mendorong penjualan produk.<\/span><\/p>\n

        Voice marketing <\/span><\/i>semakin populer, dan karena teknologi terus berkembang, orang-orang menemukan cara baru untuk mengonsumsi konten saat bepergian.\u00c2\u00a0<\/span><\/p>\n

        IDEOWORKS.id <\/b>adalah salah satu perusahaan <\/span>marketing <\/span><\/i>di Jakarta yang dapat membantu Anda dalam menjalankan <\/span>voice marketing <\/span><\/i>seperti ini. Kami memiliki tim yang ahli dalam <\/span>marketing, <\/span><\/i>dan sebagai perusahaan <\/span>marketing <\/span><\/i>di Jakarta, kami dapat mengakomodasi <\/span>voice marketing <\/span><\/i>sesuai dengan kebutuhan bisnis atau usaha Anda sehingga mencapai hasil yang maksimal.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

        Voice marketing adalah salah satu tren terbaru dan sedang naik daun yang mulai digunakan perusahaan marketing di Jakarta. Dimulai dari munculnya Clubhouse hingga populernya podcast, banyak bisnis dan influencer yang menggunakan konten audio untuk terhubung dengan komunitas mereka dan menjangkau audiens baru. Apa sebenarnya voice marketing itu, dan apa saja tren voice marketing yang dapat […]<\/p>\n","protected":false},"author":123460,"featured_media":2190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[832],"tags":[],"class_list":["post-2189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance"],"acf":[],"yoast_head":"\nMengenal Voice Marketing: Tren Baru yang Digunakan Perusahaan Marketing di Jakarta - IDEOWORKS<\/title>\n<meta name=\"description\" content=\"Perusahaan marketing di Jakarta mulai menggunakan voice marketing sebagai salah satu strategi andalannya. Apa itu voice marketing? 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