{"id":2318,"date":"2021-12-27T15:04:59","date_gmt":"2021-12-27T08:04:59","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=2318"},"modified":"2025-10-01T08:27:32","modified_gmt":"2025-10-01T01:27:32","slug":"5-ide-terbaik-yang-dapat-diadopsi-untuk-fashion-influencer-marketing","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/5-ide-terbaik-yang-dapat-diadopsi-untuk-fashion-influencer-marketing\/","title":{"rendered":"5 Ide Terbaik yang Dapat Diadopsi untuk Fashion Influencer Marketing"},"content":{"rendered":"

Akhir-akhir ini, <\/span>influencer marketing <\/span><\/i>bukanlah suatu hal yang unik untuk dilakukan. Hampir semua bisnis yang ada di masyarakat beralih ke <\/span>influencer marketing <\/span><\/i>karena besarnya tawaran yang menggiurkan, seperti <\/span>brand awareness, <\/span><\/i>naiknya jumlah <\/span>followers, <\/span><\/i>sampai meningkatnya tingkat penjualan produk dan <\/span>closed deals<\/span><\/i>. Tak terkecuali dalam dunia<\/span> fashion.<\/span><\/i><\/p>\n

Dunia <\/span>fashion <\/span><\/i>merupakan salah satu industri yang paling diuntungkan dengan adanya <\/span>influencer marketing <\/span><\/i>ini. <\/span>Fashion brands <\/span><\/i>dengan jelas dapat mengenali potensi besar yang dimiliki <\/span>influencer marketing<\/span><\/i>. Faktanya, hamper 80 persen merk <\/span>fashion <\/span><\/i>barang mewah, dan kosmetik menggunakan <\/span>influencer marketing <\/span><\/i>sebagai bagian dari <\/span>campaign <\/span><\/i>mereka pada 2017. Mulai dari <\/span>brand <\/span><\/i>yang baru muncul sampai <\/span>brand <\/span><\/i>yang sudah sukses, banyak <\/span>brand <\/span><\/i>yang memanfaatkan <\/span>influencer marketing <\/span><\/i>untuk mengembangkan bisnis mereka.<\/span><\/p>\n

[irp]<\/p>\n

5 Cara untuk Memulai <\/b>Fashion Influencer Marketing<\/b><\/h2>\n

Sebuah <\/span>influencer digital agency,<\/span><\/i> IDEOWORKS.id <\/b>dapat membantu Anda menjalankan <\/span>influencer marketing. <\/span><\/i>Seperti apa sebenarnya kampanye <\/span>fashion influencer marketing <\/span><\/i>yang dapat menarik perhatian audiens? <\/span>IDEOWORKS.id <\/b>akan memberikan 5 ide yang dapat Anda adopsi untuk <\/span>brand <\/span><\/i>Anda.<\/span><\/p>\n

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    Branded Hashtags<\/b><\/h3>\n<\/li>\n<\/ul>\n

    Branded hashtags <\/span><\/i>adalah cara halus untuk meningkatkan <\/span>brand awareness <\/span><\/i>Anda. Namun, <\/span>branded hashtags <\/span><\/i>tidak terbatas pada penggunaan nama <\/span>brand <\/span><\/i>Anda si <\/span>hashtag <\/span><\/i>saja. Jika Anda mengeluarkan produk baru, Anda dapat membuat <\/span>branded hashtag <\/span><\/i>baru atau khusus untuk produk tersebut sehingga audiens akan menemukan produk Anda dengan mudah. Selain itu, Anda juga akan memiliki <\/span>branded hashtag <\/span><\/i>khusus untuk mempromosikannya. <\/span>Branded hashtag <\/span><\/i>ini dapat berupa nama produk Anda, atau nama <\/span>brand <\/span><\/i>Anda digabungkan dengan nama produk Anda, dan sebagainya. <\/span>Influencer <\/span><\/i>yang bekerja sama dengan Anda dapat menggunakan <\/span>branded hashtag <\/span><\/i>khusus ini, sehingga memberikan kredibilitas lebih untuk <\/span>brand <\/span><\/i>Anda.<\/span><\/p>\n

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      Kode Promo<\/b><\/h3>\n<\/li>\n<\/ul>\n

      Jika tujuan Anda adalah untuk meningkatkan penjualan melalui <\/span>fashion influencer marketing campaign,<\/span><\/i> maka memberikan kode promo dapat bekerja dengan baik. <\/span>Influencer <\/span><\/i>dapat mempromosikan produk Anda dalam <\/span>post <\/span><\/i>mereka, kode promo dapat memberi audiens mereka untuk memutuskan untuk membeli. Strategi ini adalah <\/span>win-win solution <\/span><\/i>bagi semua pihak yang terlibat. Kode promo memungkinkan <\/span>influencer <\/span><\/i>untuk memberikan sesuatu kepada audiens mereka juga, dan membuat audiens mereka tetap terlibat. Anda dapat membuat kode promo tersebut menggunakan nama <\/span>influencer <\/span><\/i>yang bekerja sama dengan Anda sehingga lebih mudah diingat.<\/span><\/i><\/b><\/p>\n

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        Event<\/b><\/h3>\n<\/li>\n<\/ul>\n

        Jika Anda ingin membuat <\/span>buzz <\/span><\/i>di media sosial, maka membuat sebuah <\/span>event <\/span><\/i>dapat menjadi jalan keluar Anda. Adakan sebuah <\/span>event, <\/span><\/i>seperti sebuah pesta atau sebuah acara. Undang semua <\/span>influencer <\/span><\/i>yang sesuai dengan segmentasi produk Anda ke acara tersebut dan biarkan mereka yang bertanggung jawab dengan <\/span>publicity <\/span><\/i>untuk Anda. Acara yang dapat Anda adakan meliputi <\/span>launching <\/span><\/i>produk baru, <\/span>meet and greet <\/span><\/i>dengan audiens dari <\/span>influencer <\/span><\/i>yang berkolaborasi dengan Anda, atau adakan <\/span>influencer gathering <\/span><\/i>sehingga para <\/span>influencer <\/span><\/i>dapat bersosialisasi dengan satu sama lain. Di tengah pandemi seperti ini, Anda dapat memindahkan <\/span>event<\/span><\/i> tersebut ke dunia maya, seperti via<\/span> online meeting<\/span><\/i>, <\/span>1-on-1 video call, <\/span><\/i>atau <\/span>Instagram Live<\/span><\/i>.<\/span>\u00c2\u00a0<\/span><\/i><\/p>\n

        [irp]<\/i><\/b><\/p>\n

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          Interviews<\/b><\/h3>\n<\/li>\n<\/ul>\n

          Meskipun <\/span>post <\/span><\/i>bersponsor dan <\/span>branded hashtag <\/span><\/i>ada di mana-mana, <\/span>interview<\/span><\/i> dengan <\/span>influencer <\/span><\/i>adalah strategi yang berkekuatan besar namun kurang dimanfaatkan. Padahal, <\/span>interview<\/span><\/i> memberikan banyak kebebasan pada <\/span>influencer <\/span><\/i>dan <\/span>brand <\/span><\/i>untuk mengarahkan percakapan ke segala arah. Bagi penonton, ini menyediakan koneksi yang lebih personal dan pribadi daripada konten bersponsor lainnya. <\/span>Interview<\/span><\/i> dapat memberi penonton gambaran tentang kepribadian <\/span>influencer<\/span><\/i>, bukan hanya gaya hidup mereka. Siapkan <\/span>pointer <\/span><\/i>berupa pertanyaan yang akan diajukan, namun berikan ruang untuk pertanyaan spontan yang bisa muncul seiring berjalannya <\/span>interview<\/span><\/i>. Fokus untuk menjaga <\/span>interview <\/span><\/i>tetap natural dan bukan penuh dengan promosi.\u00c2\u00a0<\/span><\/p>\n

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          \n<\/i><\/b><\/p>\n

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            Social Media Takeover<\/b><\/h3>\n<\/li>\n<\/ul>\n

            Agar menjaga <\/span>engagement <\/span><\/i>Anda dengan audiens, Anda perlu membuat konten yang unik dan menarik. Tidak yakin bagaimana membuat konten <\/span>fresh <\/span><\/i>setiap hari? Biarkan <\/span>influencer <\/span><\/i>Anda mengambil alih akun media sosial Anda. Setiap hari, mereka membuat konten untuk <\/span>channel <\/span><\/i>dan <\/span>brand <\/span><\/i>mereka sendiri. Anda dapat memercayai mereka untuk memahami jenis konten apa yang cocok untuk audiens. <\/span>Social media takeover <\/span><\/i>adalah tentang <\/span>cross-promotion<\/span><\/i>. Anda dapat membuat <\/span>influencer <\/span><\/i>Anda membuat konten mengenai acara yang Anda adakan dengan mereka. <\/span>Influencer <\/span><\/i>Anda dapat memulai dengan membuat konten saat ia bangun tidur, kemudian menjalani hari dan memperlihatkan persiapan mereka untuk acara Anda. Ini dapat memberikan <\/span>insight <\/span><\/i>kepada audiens tentang apa yang terjadi di balik layar.<\/span><\/p>\n

            [irp]<\/p>\n

            Menggunakan <\/span>fashion influencer marketing <\/span><\/i>sebagai salah satu strategi Anda dapat membantu Anda dalam meningkatkan kesuksesan bisnis Anda. Mereka dapat menggunakan audiens mereka untuk mencoba dan menyukai produk yang Anda tawarkan. Anda hanya perlu terus meningkatkan kualitas produk Anda sehingga terciptalah konsumen loyal bisnis Anda.<\/span><\/p>\n

            Ketika Anda memutuskan untuk berfokus pada perkembangan produk, Anda dapat menyerahkan urusan <\/span>marketing <\/span><\/i>kepada <\/span>influencer digital agency <\/span><\/i>seperti <\/span>IDEOWORKS.id. <\/b>Sebagai sebuah <\/span>influencer digital agency, <\/span><\/i>kami memiliki akses ke berbagai <\/span>influencer <\/span><\/i>yang tepat untuk bisnis Anda. Perkembangan dunia digital membuat <\/span>IDEOWORKS.id <\/b>sebagai sebuah <\/span>influencer digital agency <\/span><\/i>handal dalam menjalaninya. Kami memiliki tim ahli dalam <\/span>influencer marketing<\/span><\/i>, dan kami dapat mengakomodasi kebutuhan <\/span>influencer digital agency <\/span><\/i>Anda. Tak perlu ragu lagi, segera hubungi <\/span>IDEOWORKS.id <\/b>dan mari berkolaborasi!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

            Akhir-akhir ini, influencer marketing bukanlah suatu hal yang unik untuk dilakukan. Hampir semua bisnis yang ada di masyarakat beralih ke influencer marketing karena besarnya tawaran yang menggiurkan, seperti brand awareness, naiknya jumlah followers, sampai meningkatnya tingkat penjualan produk dan closed deals. Tak terkecuali dalam dunia fashion. Dunia fashion merupakan salah satu industri yang paling diuntungkan […]<\/p>\n","protected":false},"author":123460,"featured_media":2319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[830],"tags":[],"class_list":["post-2318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"\n5 Ide Terbaik yang Dapat Diadopsi untuk Fashion Influencer Marketing - IDEOWORKS<\/title>\n<meta name=\"description\" content=\"Bingung menggunakan strategi influencer marketing? 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