{"id":2341,"date":"2021-12-29T17:47:29","date_gmt":"2021-12-29T10:47:29","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=2341"},"modified":"2025-10-01T08:22:20","modified_gmt":"2025-10-01T01:22:20","slug":"7-alasan-penting-memakai-social-media-analytics-dalam-social-media-campaign-report","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/7-alasan-penting-memakai-social-media-analytics-dalam-social-media-campaign-report\/","title":{"rendered":"7 Alasan Penting Memakai Social Media Analytics dalam Social Media Campaign Report"},"content":{"rendered":"

Saat Anda melakukan <\/span>marketing <\/span><\/i>untuk <\/span>brand <\/span><\/i>Anda, tentunya Anda mencari, menggunakan, dan mengembangkan berbagai macam strategi dan <\/span>campaign. <\/span><\/i>Pada 2021, riset di Amerika Serikat menunjukkan bahwa 91,9% <\/span>marketing <\/span><\/i>oleh perusahaan besar dilakukan melalui <\/span>social media<\/span><\/i>. <\/span>Social media marketing <\/span><\/i>sudah menjadi hal krusial dalam <\/span>marketing effort <\/span><\/i>Anda, tapi bagaimana Anda mengetahui bahwa <\/span>campaign <\/span><\/i>Anda berhasil sesuai dengan perkiraan Anda? Caranya adalah membuat <\/span>social media campaign report<\/span><\/i> menggunakan <\/span>social media analytics <\/span><\/i>sebagai tolak ukur dan <\/span>benchmark <\/span><\/i>efektivitas <\/span>marketing <\/span><\/i>Anda.<\/span><\/p>\n

[irp]<\/p>\n

Apa Itu <\/b>Social Media Analytics?<\/b><\/h2>\n

Social media campaign report <\/span><\/i>adalah kegiatan untuk mengumpulkan dan memaparkan seluruh performa dari sebuah <\/span>marketing campaign<\/span><\/i>. <\/span>Report <\/span><\/i>tersebut disajikan dengan data dan informasi yang padat serta mudah dibaca dan berguna untuk menilai sebuah <\/span>campaign<\/span><\/i> dari berbagai sisi.<\/span><\/p>\n

Berbeda dari <\/span>campaign report, social media analytics <\/span><\/i>adalah hasil tarikan data dari media sosial yang biasanya bersifat lebih numerik dan grafik. Mengingat pentingnya <\/span>social media<\/span><\/i> dalam bisnis saat ini, tentu Anda harus mampu membaca seberapa efektif <\/span>social media<\/span><\/i> dalam tujuan <\/span>marketing<\/span><\/i> Anda. Isi dalam laporan performa sosial media sebagian besar merupakan data dari <\/span>social media analytics<\/span><\/i>, dibarengi dengan riset dan evaluasi <\/span>marketing<\/span><\/i> lainnya.<\/span><\/p>\n

Agar Anda dapat memahami apa saja pentingnya sebuah <\/span>social media campaign report<\/span><\/i>, berikut tujuh poin pentingnya sebuah <\/span>campaign report<\/span><\/i> yang krusial untuk pengembangan strategi <\/span>marketing<\/span><\/i> Anda yang sudah <\/span>IDEOWORKS.id<\/b> rangkum untuk Anda.<\/span><\/p>\n

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    Anda Dapat Mengetahui Strategi <\/b>Marketing<\/b> yang Berhasil dan yang Tidak<\/b><\/h3>\n<\/li>\n<\/ul>\n

    Salah satu komponen krusial dalam mengetahui berhasilnya suatu strategi <\/span>marketing <\/span><\/i>adalah melalui <\/span>campaign report<\/span><\/i>. Biasanya, Anda menggunakan data dari hasil <\/span>crawl social media analytics <\/span><\/i>atau melihat langsung pergerakan audiens dalam laman <\/span>web<\/span><\/i> atau media sosial <\/span>brand<\/span><\/i> Anda.<\/span><\/p>\n

    Ketika suatu strategi marketing berhasil, Anda dapat melihat dari KPI yang ditetapkan ketika menyusun rencana <\/span>marketing<\/span><\/i>; apakah strategi tersebut berhasil mendapat perhatian audiens atau bahkan audiens menggunakan jasa atau produk Anda.<\/span><\/b><\/p>\n

    [irp]<\/p>\n

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      Mengetahui Performa <\/b>Digital Marketing<\/b> Anda<\/b><\/h3>\n<\/li>\n<\/ul>\n

      Apakah performa dari strategi <\/span>marketing<\/span><\/i> Anda sesuai dengan KPI? Apakah berhasil menyasar audiens yang diinginkan, atau bahkan lebih? Apakah penyebaran iklan di semua platform berhasil menjangkau sasaran? Semua pertanyaan ini akan terjawab dari hasil report yang didapat ketika menggunakan <\/span>social media analytics<\/span><\/i>.<\/span><\/b><\/p>\n

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        Memilah Performa <\/b>Social Media Campaign<\/b> dari Berbagai Medium dan <\/b>Key Opinion Leader<\/b> (KOL)<\/b><\/h3>\n<\/li>\n<\/ul>\n

        Ketika membuat <\/span>social media campaign report<\/span><\/i>, Anda dapat memilah dan melihat medium mana saja yang memberikan efek pada <\/span>brand<\/span><\/i> Anda. Hal ini termasuk apakah <\/span>marketing<\/span><\/i> tersebar melalui medium media sosial milik Anda maupun melalui pihak yang diajak bekerja sama, misal dari program <\/span>partnership<\/span><\/i> atau penggunaan <\/span>Key Opinion Leader<\/span><\/i> (KOL).<\/span><\/b><\/p>\n

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          Mengetahui <\/b>Campaign<\/b> yang Potensial untuk Digunakan Ulang<\/b><\/h3>\n<\/li>\n<\/ul>\n

          Biasanya, dalam <\/span>report<\/span><\/i> yang didapat dari <\/span>social media analytics<\/span><\/i>, Anda dapat mengetahui fluktuasi performa <\/span>campaign<\/span><\/i> Anda, termasuk <\/span>campaign<\/span><\/i> jenis apa yang memiliki umur panjang bahkan bisa didaur ulang. Contohnya, <\/span>campaign<\/span><\/i> Spotify Wrap<\/i><\/b> yang diangkat tiap akhir tahun sehingga pengguna merasa kedekatan personal ketika menggunakan<\/span> Spotify<\/span><\/i>.<\/span><\/p>\n

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            Mengetahui Bagaimana Audiens Merespon <\/b>Campaign<\/i><\/b> Anda<\/b><\/h3>\n<\/li>\n<\/ul>\n

            Ketika Anda rutin membuat <\/span>campaign report <\/span><\/i>\u00e2\u20ac\u201c baik itu mingguan, bulanan, hingga per periode tergantung kebutuhan Anda \u00e2\u20ac\u201c Anda bahkan bisa melihat seperti apa \u00e2\u20ac\u0153perasaan\u00e2\u20ac\u009d audiens pada sebuah <\/span>campaign<\/span><\/i>. Hasil sebuah laporan tidak hanya angka dan grafik belaka. Dengan mengartikan sebuah <\/span>social media analytics<\/span><\/i> dalam <\/span>campaign report<\/span><\/i>, Anda bisa membaca banyak hal tentang pola pikir konsumen dan bagaimana kebiasaan konsumen ketika menggunakan jasa atau produk Anda.<\/span><\/b><\/p>\n

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              Bahan Refleksi Untuk Strategi <\/b>Marketing<\/b> Selanjutnya<\/b><\/h3>\n<\/li>\n<\/ul>\n

              Anda dapat menggunakan data laporan dari poin sebelumnya sebagai bahan evaluasi, mulai dari perencanaan strategi <\/span>marketing<\/span><\/i>, memperkuat medium yang masih \u00e2\u20ac\u0153lemah\u00e2\u20ac\u009d, hingga penyesuaian <\/span>budget<\/span><\/i> untuk <\/span>partnership<\/span><\/i> atau penggunaan KOL. Ini memungkinkan Anda untuk mempersiapkan untuk <\/span>campaign <\/span><\/i>selanjutnya.<\/span><\/b><\/p>\n

              [irp]<\/p>\n

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                Membantu Anda Memaparkan Hasil <\/b>Campaign<\/b> Kepada Kolega Dan Partner<\/b><\/h3>\n<\/li>\n<\/ul>\n

                Dalam sebuah kerjasama <\/span>marketing<\/span><\/i>, tentu penting untuk membagikan hasil kerjasama untuk mengetahui apakah <\/span>partnership<\/span><\/i> yang dilakukan menguntungkan atau tidak. Pembuatan <\/span>campaign report<\/span><\/i> berkala, selain membangun kepercayaan rekan dengan transparansi performa, data tersebut bisa dijadikan nilai jual Anda untuk mengekspansi <\/span>brand<\/span><\/i> Anda ke calon partner yang ingin diajak bekerja sama atau bahkan menarik <\/span>brand<\/span><\/i> lain untuk berkolaborasi dengan Anda.<\/span><\/p>\n

                Keuntungan yang <\/span>IDEOWORKS.id<\/b> paparkan di atas hanya segelintir dari banyaknya fungsi sebuah <\/span>media social campaign report<\/span><\/i>. Anda dapat menemukan keuntungan lainnya sesuai dengan kebutuhan Anda dan bagaimana Anda membaca data yang Anda kumpulkan. Anda bisa mengumpulkan data dari <\/span>social media analytics<\/span><\/i> bersama <\/span>IDEOWORKS.id<\/b> yang sudah berpengalaman dalam mengolah <\/span>social media analytics<\/span><\/i> dan <\/span>campaign report<\/span><\/i>. Anda juga dapat konsultasi dengan kami untuk meningkatkan performa <\/span>digital marketing<\/span><\/i> Anda.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                Saat Anda melakukan marketing untuk brand Anda, tentunya Anda mencari, menggunakan, dan mengembangkan berbagai macam strategi dan campaign. Pada 2021, riset di Amerika Serikat menunjukkan bahwa 91,9% marketing oleh perusahaan besar dilakukan melalui social media. Social media marketing sudah menjadi hal krusial dalam marketing effort Anda, tapi bagaimana Anda mengetahui bahwa campaign Anda berhasil sesuai […]<\/p>\n","protected":false},"author":123460,"featured_media":2342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[826],"tags":[],"class_list":["post-2341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"\n7 Alasan Penting Memakai Social Media Analytics dalam Social Media Campaign Report - IDEOWORKS<\/title>\n<meta name=\"description\" content=\"Apa pentingnya sebuah social media analytics? 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