{"id":2381,"date":"2022-01-05T18:02:46","date_gmt":"2022-01-05T11:02:46","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=2381"},"modified":"2025-10-01T08:18:48","modified_gmt":"2025-10-01T01:18:48","slug":"mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/","title":{"rendered":"Mengenal Istilah Doppelganger Brand Image dalam Social Media Branding"},"content":{"rendered":"

Apakah Anda pernah melihat suatu <\/span>brand<\/span><\/i> image<\/span><\/i> yang familiar, namun ketika Anda lihat lebih jelas ternyata <\/span>image<\/span><\/i> tersebut adalah sindiran terhadap <\/span>brand<\/span><\/i> yang Anda kenal? Olok-olokan terhadap sebuah <\/span>brand<\/span><\/i> tersebut biasa disebut <\/span>Doppelganger Brand Image<\/span><\/i> (DBI). Biasanya, DBI dibuat oleh seseorang atau sekelompok dengan tujuan merendahkan <\/span>brand<\/span><\/i> yang logo atau slogannya diparodikan. DBI merupakan \u00e2\u20ac\u0153ancaman\u00e2\u20ac\u009d untuk sebuah <\/span>brand<\/span><\/i> karena dapat berefek negatif terhadap <\/span>conversion<\/span><\/i> dan tingkat kepercayaan <\/span>customer<\/span><\/i> terhadap jasa Anda.\u00c2\u00a0<\/span><\/p>\n

Doppelganger Brand Image<\/span><\/i> berasal dari kata <\/span>Doppelg\u00c3\u00a4nger<\/span><\/i>, <\/span>Doppel<\/span><\/i> yang berarti duplikat dan <\/span>Ganger<\/span><\/i>, diartikan sebagai perjalanan. Dalam hal ini, <\/span>Doppelganger<\/span><\/i> dapat disebut sebagai duplikasi diri yang berbeda sikap 180 derajat. Dalam <\/span>social media branding<\/span><\/i>, biasanya DBI muncul untuk menjatuhkan nama suatu <\/span>brand<\/span><\/i>. Serangan ini bisa dilakukan oleh siapa saja, mulai dari tim brand lain, aktivis anti-brand, hingga orang-orang yang kecewa dengan brand tersebut. Saat ini, dengan keberadaan media sosial dan dominasi <\/span>social media branding<\/span><\/i> untuk menggaet customer, sebuah DBI akan semakin mudah menyebar hingga potensi kemunculannya perlu diawasi.<\/span><\/p>\n

[irp]<\/p>\n

Agar Anda dapat memahami seperti apa <\/span>Doppelganger Brand Image<\/span><\/i> itu, <\/span>IDEOWORKS.id<\/b> mengulas apa saja yang perlu diketahui mengenai DBI, termasuk langkah-langkah yang dapat Anda ambil untuk mencegah dan meminimalisir efeknya terhadap <\/span>social media branding<\/span><\/i> yang Anda bangun.<\/span><\/p>\n

Faktor yang Dapat Menimbulkan <\/b>Doppelganger Brand Image<\/b><\/h2>\n

Ada beberapa hal yang bisa menimbulkan <\/span>Doppelganger Brand Image<\/span><\/i>, salah satunya penyebaran informasi atau klaim dari <\/span>brand<\/span><\/i> Anda yang mengundang kontroversi. Terkadang, klaim yang berlebihan terhadap <\/span>value<\/span><\/i> produk Anda dapat menjadi sebuah bumerang dan menimbulkan pandangan negatif terhadap <\/span>brand<\/span><\/i>.<\/span><\/p>\n

Selain itu, kampanye berbasis emosi (<\/span>emotional brand campaign<\/span><\/i>) pun potensial dalam kemunculan <\/span>doppelganger<\/span><\/i>. Dalam <\/span>emotional campaign<\/span><\/i>, pendekatan emosi yang dibangun <\/span>brand<\/span><\/i> bisa dianggap \u00e2\u20ac\u0153palsu\u00e2\u20ac\u009d dan tidak otentik, sehingga audiens merasa kecewa dan menunjukkan kekecewaan terhadap <\/span>campaign<\/span><\/i> dan <\/span>brand<\/span><\/i> dengan DBI.<\/span><\/p>\n

Contoh<\/b> Doppelganger Brand Image<\/b><\/h2>\n

Sejauh ini, ada beberapa <\/span>brand<\/span><\/i> dunia yang kerap mengalami DBI karena produk yang mereka tawarkan. Tidak semua DBI dapat dicegah, seperti yang dialami beberapa <\/span>brand <\/span><\/i>berikut ini.<\/span><\/p>\n

\"\"<\/p>\n

    \n
  • \n

    McDonald\u00e2\u20ac\u2122s<\/b><\/h3>\n<\/li>\n<\/ul>\n

    McDonald\u00e2\u20ac\u2122s<\/span><\/i> merupakan salah satu <\/span>fast food chain <\/span><\/i>terbanyak di dunia. Makanan siap sajinya sangat populer, namun sebagai <\/span>fast food<\/span><\/i>, <\/span>McDonald\u00e2\u20ac\u2122s<\/span><\/i> bukanlah makanan dengan nutrisi yang seimbang. Popularitas <\/span>McDonald\u00e2\u20ac\u2122s<\/span><\/i> dan tendensi pelanggan masa kini yang ingin serba cepat malah menjadi <\/span>backlash<\/span><\/i>. <\/span>McDonald\u00e2\u20ac\u2122s<\/span><\/i> pernah mengklaim bahwa makanan yang mereka sajikan adalah makanan dengan bahan yang \u00e2\u20ac\u0153sehat\u00e2\u20ac\u009d, sehingga mengundang reaksi audiens. Audiens merasa klaim tersebut salah, karena <\/span>McDonald\u00e2\u20ac\u2122s<\/span><\/i> dianggap berkontribusi terhadap peningkatan obesitas di berbagai kalangan, khususnya anak muda.[nextpage title=” “]
    \n<\/span><\/p>\n

    \"\"<\/p>\n

      \n
    • \n

      Pepsi<\/b><\/h3>\n<\/li>\n<\/ul>\n

      Pepsi<\/span><\/i> sebagai produsen minuman berkarbonasi dengan berbagai rasa juga mengalami DBI akibat jenis produk yang mereka jajakan. <\/span>Pepsi<\/span><\/i> dianggap berkontribusi terhadap tingkat pengidap diabetes, khususnya di Amerika Serikat yang \u00e2\u20ac\u0153terbiasa\u00e2\u20ac\u009d untuk meminum minuman berkarbonasi sebagai pendamping makanan cepat saji. Kandungan kafein dan gula di dalamnya memicu candu yang meningkatkan frekuensi seseorang dalam mengkonsumsi minuman yang tinggi akan gula.<\/span><\/p>\n

      [irp]<\/p>\n

      Bagaimana Anda Dapat Meminimalisir Potensi <\/b>Doppelganger Brand Image<\/i><\/b>?<\/b><\/h3>\n

      Tidak semua hal bisa dicegah, termasuk serangan terhadap <\/span>brand<\/span><\/i> Anda. Persaingan bisa terjadi secara sehat maupun buruk, namun setidaknya jangan sampai <\/span>brand<\/span><\/i> Anda mengalami DBI akibat kesalahan strategi dalam menyusun <\/span>social media branding<\/span><\/i>. Pertama, buatlah klaim dan informasi yang benar. Berusaha mempersuasi calon klien adalah tujuan utama, tetapi jangan dengan hal yang salah atau tidak dapat dibuktikan.<\/span><\/p>\n

      Kedua, ketika Anda hendak membangun <\/span>social media branding<\/span><\/i> dengan<\/span> emotive campaign<\/span><\/i>, pastikan sensitivitas isu yang akan diangkat prospek reaksi yang akan dialami dari kampanye tersebut. Dengan memprediksi reaksi dan memahami konsekuensi dari <\/span>campaign<\/span><\/i> tersebut, Anda dapat meminimalisir potensi DBI dan tahu bagaimana cara menanggulanginya, seperti menjaga loyalitas konsumen atau bahkan membentuk CSR yang dapat meningkatkan rasa percaya konsumen pada <\/span>brand<\/span><\/i> Anda.<\/span><\/p>\n

      Ulasan mengenai Doppelganger Brand Image di atas dapat menjadi <\/span>insight<\/span><\/i> untuk Anda mengenali salah satu ancaman yang mungkin muncul ketika sedang membangun <\/span>social media branding<\/span><\/i> Anda. Tentu sebuah <\/span>social media branding<\/span><\/i> harus direncanakan dengan matang untuk menghasilkan <\/span>brand image<\/span><\/i> yang positif.<\/span><\/p>\n

      Agar Anda dapat merancang strategi yang matang, Anda dapat berdiskusi dan membangun <\/span>branding<\/span><\/i> yang sesuai bersama <\/span>IDEOWORKS.id<\/b>. Sebagai sebuah <\/span>digital agency<\/span><\/i>, <\/span>IDEOWORKS.id<\/b> memahami berbagai kebutuhan Anda dan akan membantu Anda menemukan <\/span>brand strategy<\/span><\/i> di berbagai medium yang tepat untuk Anda.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      Apakah Anda pernah melihat suatu brand image yang familiar, namun ketika Anda lihat lebih jelas ternyata image tersebut adalah sindiran terhadap brand yang Anda kenal? Olok-olokan terhadap sebuah brand tersebut biasa disebut Doppelganger Brand Image (DBI). Biasanya, DBI dibuat oleh seseorang atau sekelompok dengan tujuan merendahkan brand yang logo atau slogannya diparodikan. DBI merupakan \u00e2\u20ac\u0153ancaman\u00e2\u20ac\u009d […]<\/p>\n","protected":false},"author":123460,"featured_media":2382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[832],"tags":[],"class_list":["post-2381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance"],"acf":[],"yoast_head":"\nMengenal Istilah Doppelganger Brand Image dalam Social Media Branding - IDEOWORKS<\/title>\n<meta name=\"description\" content=\"Jangan sampai Anda malah terjebak dalam kondisi doppleganger brand image. Apa sebenarnya doppleganger brand image dan bagaimana menghindarinya? Simak penjelasannya di bawah ini.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mengenal Istilah Doppelganger Brand Image dalam Social Media Branding - IDEOWORKS\" \/>\n<meta property=\"og:description\" content=\"Jangan sampai Anda malah terjebak dalam kondisi doppleganger brand image. Apa sebenarnya doppleganger brand image dan bagaimana menghindarinya? Simak penjelasannya di bawah ini.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"IDEOWORKS\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-05T11:02:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T01:18:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/01\/Artikel-Des-12.png\" \/>\n\t<meta property=\"og:image:width\" content=\"866\" \/>\n\t<meta property=\"og:image:height\" content=\"579\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/\"},\"author\":{\"name\":\"Marketing\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/a8628da9752b06ee2e7962394c679e50\"},\"headline\":\"Mengenal Istilah Doppelganger Brand Image dalam Social Media Branding\",\"datePublished\":\"2022-01-05T11:02:46+00:00\",\"dateModified\":\"2025-10-01T01:18:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/\"},\"wordCount\":678,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/01\/Artikel-Des-12.png\",\"articleSection\":[\"Performance\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/\",\"url\":\"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/\",\"name\":\"Mengenal Istilah Doppelganger Brand Image dalam Social Media Branding - IDEOWORKS\",\"isPartOf\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/01\/Artikel-Des-12.png\",\"datePublished\":\"2022-01-05T11:02:46+00:00\",\"dateModified\":\"2025-10-01T01:18:48+00:00\",\"description\":\"Jangan sampai Anda malah terjebak dalam kondisi doppleganger brand image. Apa sebenarnya doppleganger brand image dan bagaimana menghindarinya? Simak penjelasannya di bawah ini.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/#primaryimage\",\"url\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/01\/Artikel-Des-12.png\",\"contentUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/01\/Artikel-Des-12.png\",\"width\":866,\"height\":579},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ideoworks.id\/en\/#website\",\"url\":\"https:\/\/ideoworks.id\/en\/\",\"name\":\"IDEOWORKS\",\"description\":\"Make Idea Works\",\"publisher\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ideoworks.id\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\",\"name\":\"IDEOWORKS\",\"url\":\"https:\/\/ideoworks.id\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg\",\"contentUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg\",\"width\":582,\"height\":70,\"caption\":\"IDEOWORKS\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/a8628da9752b06ee2e7962394c679e50\",\"name\":\"Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f53a4841224a40200aeace0ad96944c8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f53a4841224a40200aeace0ad96944c8?s=96&d=mm&r=g\",\"caption\":\"Marketing\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mengenal Istilah Doppelganger Brand Image dalam Social Media Branding - IDEOWORKS","description":"Jangan sampai Anda malah terjebak dalam kondisi doppleganger brand image. Apa sebenarnya doppleganger brand image dan bagaimana menghindarinya? Simak penjelasannya di bawah ini.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/","og_locale":"en_US","og_type":"article","og_title":"Mengenal Istilah Doppelganger Brand Image dalam Social Media Branding - IDEOWORKS","og_description":"Jangan sampai Anda malah terjebak dalam kondisi doppleganger brand image. Apa sebenarnya doppleganger brand image dan bagaimana menghindarinya? Simak penjelasannya di bawah ini.","og_url":"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/","og_site_name":"IDEOWORKS","article_published_time":"2022-01-05T11:02:46+00:00","article_modified_time":"2025-10-01T01:18:48+00:00","og_image":[{"width":866,"height":579,"url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/01\/Artikel-Des-12.png","type":"image\/png"}],"author":"Marketing","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marketing","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/#article","isPartOf":{"@id":"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/"},"author":{"name":"Marketing","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/a8628da9752b06ee2e7962394c679e50"},"headline":"Mengenal Istilah Doppelganger Brand Image dalam Social Media Branding","datePublished":"2022-01-05T11:02:46+00:00","dateModified":"2025-10-01T01:18:48+00:00","mainEntityOfPage":{"@id":"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/"},"wordCount":678,"commentCount":0,"publisher":{"@id":"https:\/\/ideoworks.id\/en\/#organization"},"image":{"@id":"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/01\/Artikel-Des-12.png","articleSection":["Performance"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/","url":"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/","name":"Mengenal Istilah Doppelganger Brand Image dalam Social Media Branding - IDEOWORKS","isPartOf":{"@id":"https:\/\/ideoworks.id\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/#primaryimage"},"image":{"@id":"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/01\/Artikel-Des-12.png","datePublished":"2022-01-05T11:02:46+00:00","dateModified":"2025-10-01T01:18:48+00:00","description":"Jangan sampai Anda malah terjebak dalam kondisi doppleganger brand image. Apa sebenarnya doppleganger brand image dan bagaimana menghindarinya? Simak penjelasannya di bawah ini.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/mengenal-istilah-doppelganger-brand-image-dalam-social-media-branding\/#primaryimage","url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/01\/Artikel-Des-12.png","contentUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/01\/Artikel-Des-12.png","width":866,"height":579},{"@type":"WebSite","@id":"https:\/\/ideoworks.id\/en\/#website","url":"https:\/\/ideoworks.id\/en\/","name":"IDEOWORKS","description":"Make Idea Works","publisher":{"@id":"https:\/\/ideoworks.id\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ideoworks.id\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ideoworks.id\/en\/#organization","name":"IDEOWORKS","url":"https:\/\/ideoworks.id\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/","url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg","contentUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg","width":582,"height":70,"caption":"IDEOWORKS"},"image":{"@id":"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/a8628da9752b06ee2e7962394c679e50","name":"Marketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f53a4841224a40200aeace0ad96944c8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f53a4841224a40200aeace0ad96944c8?s=96&d=mm&r=g","caption":"Marketing"}}]}},"_links":{"self":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/2381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/users\/123460"}],"replies":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/comments?post=2381"}],"version-history":[{"count":3,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/2381\/revisions"}],"predecessor-version":[{"id":2387,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/2381\/revisions\/2387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/media\/2382"}],"wp:attachment":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/media?parent=2381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/categories?post=2381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/tags?post=2381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}