{"id":2393,"date":"2022-01-13T17:22:47","date_gmt":"2022-01-13T10:22:47","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=2393"},"modified":"2025-10-01T08:25:07","modified_gmt":"2025-10-01T01:25:07","slug":"macro-influencer-vs-micro-influencer-mana-yang-tepat-untuk-anda","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/macro-influencer-vs-micro-influencer-mana-yang-tepat-untuk-anda\/","title":{"rendered":"Macro Influencer vs Micro Influencer: Mana yang Tepat untuk Anda?"},"content":{"rendered":"

Melewati 1 dekade, kita dapat melihat betapa besar dan pesatnya perkembangan teknologi, terlebih media sosial di masyarakat. Ditambah dengan munculnya pandemi COVID-19 yang mengubah total kegiatan harian setiap orang dari mayoritas aktivitas fisik menjadi aktivitas digital, tentunya mendatangkan peluang-peluang dan profesi baru, yaitu <\/span>influencer.<\/span><\/i><\/p>\n

Influencer marketing <\/span><\/i>berkembang menjadi taktik <\/span>marketing test-and-see<\/span><\/i>. Banyak <\/span>brand <\/span><\/i>mengalokasikan sebagian besar anggaran <\/span>marketing <\/span><\/i>mereka untuk berkolaborasi dengan makro dan mikro <\/span>influencer<\/span><\/i>. Tak jarang <\/span>brand-brand <\/span><\/i>besar dan terkenal menggelontorkan puluhan bahkan mungkin ratusan juta rupiah hanya untuk <\/span>influencer marketing <\/span><\/i>saja. Tapi belum tentu semua <\/span>brand <\/span><\/i>memiliki uang sebanyak itu untuk <\/span>influencer marketing<\/span><\/i>.\u00c2\u00a0<\/span><\/p>\n

Nah, Anda dapat memanfaatkan anggaran yang lebih kecil dengan strategi yang tepat, dan juga dengan menggunakan jasa <\/span>influencer digital agency<\/span><\/i>. Saat Anda ingin memaksimalkan hasil dari <\/span>influencer marketing<\/span><\/i>, Anda harus beranjak dari nol: menentukan jenis <\/span>influencer <\/span><\/i>apa yang ingin Anda ajak berkolaborasi.<\/span><\/p>\n

Macro vs Micro Influencer<\/b><\/h2>\n

Sebelum Anda memulai perjalanan menggunakan <\/span>influencer marketing<\/span><\/i>, ketahui dulu apa perbedaan dari <\/span>macro influencer <\/span><\/i>dan <\/span>micro influencer<\/span><\/i>.<\/span><\/p>\n

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  • \n

    Macro influencer<\/b><\/h3>\n<\/li>\n<\/ul>\n

    Pada umumnya adalah <\/span>influencer <\/span><\/i>yang memiliki jumlah <\/span>following <\/span><\/i>di atas 100.000 dan setidaknya <\/span>engagement rate <\/span><\/i>sebesar 3%. Biasanya, <\/span>macro influencer <\/span><\/i>seperti ini memiliki titel lain, misalnya selebriti, <\/span>TV personality, <\/span><\/i>atlet, atau <\/span>opinion leader <\/span><\/i>di suatu komunitas. Mereka dapat memanfaatkan status \u00e2\u20ac\u02dcterkenal\u00e2\u20ac\u2122 mereka untuk membangun komunitas dan <\/span>social media following <\/span><\/i>mereka dalam waktu yang singkat dibandingkan seorang <\/span>micro influencer<\/span><\/i>. Karena basis penggemar mereka yang besar, <\/span>macro influencer <\/span><\/i>dapat membangun <\/span>following <\/span><\/i>mereka dengan cepat, sehingga bukan aneh melihat angka <\/span>following <\/span><\/i>mereka yang besar. <\/span>Macro influencer <\/span><\/i>cenderung memiliki pertumbuhan <\/span>following <\/span><\/i>dan kolaborasi yang konsisten. Namun, Anda dapat mengharapkan tingkat <\/span>engagement number <\/span><\/i>yang lebih rendah dibandingkan dengan <\/span>micro influencer <\/span><\/i>kecuali mereka memiliki titel lain yang membantu <\/span>follower <\/span><\/i>merasa mereka memiliki hubungan yang tulus dan dekat dengan <\/span>macro influencer<\/span><\/i>.<\/span><\/p>\n

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    • \n

      Micro influencer<\/b><\/h3>\n<\/li>\n<\/ul>\n

      Adalah kebalikannya. <\/span>Micro influencer <\/span><\/i>cenderung memiliki <\/span>engagement rate <\/span><\/i>lebih tinggi, dengan rata-rata <\/span>engagement rate <\/span><\/i>7% \u00e2\u20ac\u201c 20%. Hanya karena seseorang memiliki <\/span>following <\/span><\/i>lebih banyak tidak menjamin hasil yang lebih besar untuk <\/span>brand <\/span><\/i>Anda. Faktanya, <\/span>micro influencer <\/span><\/i>adalah pilihan terbaik dalam hal <\/span>return-of-investment (ROI)<\/span><\/i>. <\/span>Micro influencer <\/span><\/i>adalah pilihan hemat biaya untuk mendapatkan lebih banyak <\/span>social media engagement<\/span><\/i>.\u00c2\u00a0<\/span><\/p>\n

      Ini karena\u00c2\u00a0 <\/span>micro influencer <\/span><\/i>adalah perpaduan sempurna antara <\/span>influencer <\/span><\/i>dan seorang sahabat. <\/span>Follower <\/span><\/i>dari <\/span>micro influencer <\/span><\/i>merasakan hubungan yang lebih dalam karena <\/span>engagement rate <\/span><\/i>mereka yang lebih tinggi dan konsisten dengan komunitas mereka.[nextpage title=” “]
      \n<\/span><\/p>\n

      Perbandingan <\/b>Macro Influencer <\/b>dan <\/b>Micro Influencer<\/b><\/h2>\n

      Keputusan menggunakan <\/span>macro influencer <\/span><\/i>dan <\/span>micro influencer <\/span><\/i>tentunya berada di tangan Anda. Nah, Anda dapat menggunakan jasa <\/span>influencer digital agency <\/span><\/i>untuk membantu Anda menentukannya. Ada beberapa hal yang dapat dibandingkan dalam menggunakan <\/span>macro influencer <\/span><\/i>dan <\/span>micro influencer.<\/span><\/i><\/p>\n

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      • \n

        Reach<\/b><\/h3>\n<\/li>\n<\/ul>\n

        Perbedaan pertama adalah <\/span>reach<\/span><\/i>. <\/span>Macro influencer <\/span><\/i>secara angka tentu akan menimbulkan lebih besar angka <\/span>reach <\/span><\/i>dibandingkan dengan <\/span>micro influencer<\/span><\/i> karena jumlah <\/span>follower <\/span><\/i>mereka yang berbeda. <\/span>Macro influencer <\/span><\/i>dapat membuat <\/span>brand <\/span><\/i>Anda dikenal secara lebih luas dengan waktu yang lebih singkat dibandingkan dengan <\/span>micro influencer<\/span><\/i>.<\/span><\/b><\/p>\n

          \n
        • \n

          Sales<\/b><\/h3>\n<\/li>\n<\/ul>\n

          Sales <\/span><\/i>memang tidak dapat ditentukan secara pasti dalam <\/span>influencer marketing<\/span><\/i>, namun menggunakan <\/span>macro influencer <\/span><\/i>yang juga memiliki titel lain dapat membantu meningkatkan potensi <\/span>sales <\/span><\/i>yang lebih baik dibandingkan dengan <\/span>micro influencer<\/span><\/i>. Namun, bukan berarti ini adalah sebuah jaminan, karena bisa saja <\/span>micro influencer <\/span><\/i>justru menghasilkan lebih banyak <\/span>sales <\/span><\/i>karena kedekatannya dengan <\/span>follower <\/span><\/i>mereka.<\/span><\/b><\/p>\n

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          • \n

            Cost<\/b><\/h3>\n<\/li>\n<\/ul>\n

            Menggunakan <\/span>macro influencer<\/span><\/i> pastinya akan menghabiskan lebih banyak biaya dibandingkan dengan <\/span>micro influencer<\/span><\/i>. Barter produk dan kolaborasi-kolaborasi kecil dapat mengurangi biaya secara signifikan. Bekerja dengan <\/span>micro influencer <\/span><\/i>juga memungkinkan Anda memaksimalkan anggaran <\/span>influencer marketing <\/span><\/i>Anda.<\/span><\/b><\/p>\n

              \n
            • \n

              Engagement<\/b><\/h3>\n<\/li>\n<\/ul>\n

              Salah satu hal terpenting dalam menggunakan <\/span>influencer marketing <\/span><\/i>adalah <\/span>engagement rate<\/span><\/i>. <\/span>Macro influencer <\/span><\/i>mungkin memiliki lebih banyak <\/span>follower, <\/span><\/i>namun bukan tidak mungkin banyak <\/span>fake follower <\/span><\/i>yang ada di dalam angka tersebut, sehingga tidak menjadikan <\/span>following number <\/span><\/i>tersebut autentik. Itu berpengaruh pada <\/span>engagement rate <\/span><\/i>yang juga bisa jadi tidak autentik. Berbeda dengan <\/span>micro influencer <\/span><\/i>yang berusaha untuk menambah jumlah <\/span>following <\/span><\/i>mereka, sehingga <\/span>engagement rate <\/span><\/i>yang didapat lebih berarti dan autentik.\u00c2\u00a0<\/span><\/p>\n

              Menggunakan <\/span>influencer marketing <\/span><\/i>memang memiliki trik tersendiri. Karena itu, Anda dapat menggunakan jasa <\/span>influencer digital agency <\/span><\/i>seperti <\/span>IDEOWORKS.id <\/b>untuk membantu Anda dalam menjalankan <\/span>influencer marketing <\/span><\/i>ini. <\/span>IDEOWORKS.id <\/b>sebagai sebuah <\/span>influencer digital agency <\/span><\/i>memiliki tim ahli yang dapat mengakomodasi kebutuhan <\/span>influencer digital agency <\/span><\/i>Anda. <\/span>IDEOWORKS.id <\/b>juga dapat membantu Anda menemukan <\/span>influencer <\/span><\/i>mana yang tepat untuk tipe bisnis dan industri Anda. Jadi tak perlu khawatir, segera hubungi <\/span>IDEOWORKS.id <\/b>untuk memulai <\/span>influencer marketing <\/span><\/i>Anda.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

              Melewati 1 dekade, kita dapat melihat betapa besar dan pesatnya perkembangan teknologi, terlebih media sosial di masyarakat. Ditambah dengan munculnya pandemi COVID-19 yang mengubah total kegiatan harian setiap orang dari mayoritas aktivitas fisik menjadi aktivitas digital, tentunya mendatangkan peluang-peluang dan profesi baru, yaitu influencer. Influencer marketing berkembang menjadi taktik marketing test-and-see. Banyak brand mengalokasikan sebagian […]<\/p>\n","protected":false},"author":123460,"featured_media":2394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[830],"tags":[],"class_list":["post-2393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"\nMacro Influencer vs Micro Influencer: Mana yang Tepat untuk Anda? - IDEOWORKS<\/title>\n<meta name=\"description\" content=\"Influencer digital agency dapat membantu Anda berkolaborasi dengan macro influencer maupun micro influencer. Namun apa sebenarnya arti dari kedua istilah tersebut? Apa perbedaannya? 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Namun apa sebenarnya arti dari kedua istilah tersebut? Apa perbedaannya? 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