{"id":2399,"date":"2022-01-14T18:34:09","date_gmt":"2022-01-14T11:34:09","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=2399"},"modified":"2025-10-01T08:18:48","modified_gmt":"2025-10-01T01:18:48","slug":"ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/","title":{"rendered":"Ketahui Cara Membangun Konten yang Menarik dengan Customer Journey Map"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Konten yang berhasil ialah yang menarik perhatian audiens dan menggerakkan mereka untuk mengulik hingga menggunakan jasa Anda. Namun, bagaimana sebuah <\/span><i><span style=\"font-weight: 400;\">content production<\/span><\/i><span style=\"font-weight: 400;\"> yang mampu menarik perhatian audiens hingga sampai ke tahap menggunakan jasa Anda? Salah satu cara untuk membuat <\/span><i><span style=\"font-weight: 400;\">content production<\/span><\/i><span style=\"font-weight: 400;\"> yang efektif dan fleksibel adalah dengan membuat <\/span><b><i>Customer Journey Map<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2 style=\"text-align: left;\"><b>Customer Journey Map <\/b><b>untuk Mengulik Konten Menarik\u00c2\u00a0<\/b><\/h2>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Customer Journey Map<\/span><\/i><span style=\"font-weight: 400;\"> adalah bentuk visualisasi perjalanan <\/span><i><span style=\"font-weight: 400;\">customer<\/span><\/i><span style=\"font-weight: 400;\"> ketika terpapar dan berinteraksi dengan <\/span><i><span style=\"font-weight: 400;\">campaign<\/span><\/i><span style=\"font-weight: 400;\"> Anda. Saat Anda menyelaraskan tujuan dalam <\/span><i><span style=\"font-weight: 400;\">Key Performance Indicator <\/span><\/i><span style=\"font-weight: 400;\">(KPI) yang ingin dicapai sesuai dengan kebutuhan dan keinginan <\/span><i><span style=\"font-weight: 400;\">customer<\/span><\/i><span style=\"font-weight: 400;\">, Anda dapat membuat konten yang tepat sasaran dan mengantisipasi kebutuhan konten lanjutan untuk <\/span><i><span style=\"font-weight: 400;\">customer<\/span><\/i><span style=\"font-weight: 400;\"> Anda.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Agar Anda dapat memahami seperti apa <\/span><i><span style=\"font-weight: 400;\">Customer Journey Map<\/span><\/i><span style=\"font-weight: 400;\"> bekerja dan bagaimana mind map ini dapat membantu Anda mengembangkan sebuah <\/span><i><span style=\"font-weight: 400;\">content production<\/span><\/i><span style=\"font-weight: 400;\">, di bawah ini <\/span><b>IDEOWORKS.id<\/b><span style=\"font-weight: 400;\"> merangkumnya dalam beberapa poin yang ringkas untuk Anda.<\/span><b><\/b><\/p>\n<ul style=\"text-align: left;\">\n<li aria-level=\"1\">\n<h3><b>Mengumpulkan <\/b><b>Customer Persona<\/b><b> dari Berbagai <\/b><b>Channel<\/b><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Data di sini bisa dari mana saja, baik dari <\/span><i><span style=\"font-weight: 400;\">Artificial Intelligence<\/span><\/i><span style=\"font-weight: 400;\"> (AI), <\/span><i><span style=\"font-weight: 400;\">social media stats<\/span><\/i><span style=\"font-weight: 400;\">, formulir kritik dan saran yang disebar langsung pada <\/span><i><span style=\"font-weight: 400;\">customer<\/span><\/i><span style=\"font-weight: 400;\">, sesi layanan konsumen, hingga berdiskusi terkait kebutuhan <\/span><i><span style=\"font-weight: 400;\">customer<\/span><\/i><span style=\"font-weight: 400;\"> dengan kolega dan <\/span><i><span style=\"font-weight: 400;\">partner<\/span><\/i><span style=\"font-weight: 400;\"> (bila ada hubungan kerja sama). Pengetahuan tentang profil <\/span><i><span style=\"font-weight: 400;\">customer<\/span><\/i><span style=\"font-weight: 400;\"> sangat berguna untuk mengenal sikap dan pergerakan pelanggan Anda. Dari pola pergerakan <\/span><i><span style=\"font-weight: 400;\">customer<\/span><\/i><span style=\"font-weight: 400;\">, Anda bisa merancang visualisasi perjalanan <\/span><i><span style=\"font-weight: 400;\">customer<\/span><\/i><span style=\"font-weight: 400;\"> yang akan terangkum dalam <\/span><i><span style=\"font-weight: 400;\">Customer Journey Map.<\/span><\/i><\/p>\n<ul style=\"text-align: left;\">\n<li aria-level=\"1\">\n<h3><b>Membuat Kerangka <\/b><b>Content Production <\/b><b>dengan <\/b><b>Customer Journey Map<\/b><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ada berbagai cara untuk membingkai <\/span><i><span style=\"font-weight: 400;\">Customer Journey Map<\/span><\/i><span style=\"font-weight: 400;\">, salah satunya dengan empat tahap sederhana: <\/span><i><span style=\"font-weight: 400;\">awareness<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">consideration<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">conversion<\/span><\/i><span style=\"font-weight: 400;\">, dan <\/span><i><span style=\"font-weight: 400;\">retention<\/span><\/i><span style=\"font-weight: 400;\">. Cara lainnya, Anda dapat membagi perjalanan <\/span><i><span style=\"font-weight: 400;\">customer<\/span><\/i><span style=\"font-weight: 400;\"> dengan lebih spesifik menjadi lima tahap di bawah ini.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Awareness<\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Pada tahap <\/span><i><span style=\"font-weight: 400;\">awareness,<\/span><\/i><span style=\"font-weight: 400;\"> biasanya <\/span><i><span style=\"font-weight: 400;\">customer<\/span><\/i><span style=\"font-weight: 400;\"> akan menyadari kebutuhannya, namun belum tahu bagaimana menindaklanjuti kebutuhan tersebut. Di sini, bagaimana Anda membangun sebuah strategi pemasaran hingga audiens menyadari eksistensi <\/span><i><span style=\"font-weight: 400;\">brand<\/span><\/i><span style=\"font-weight: 400;\"> Anda yang mampu menyediakan kebutuhan mereka? Pertanyaan ini dapat diterapkan dan diubah sesuai dengan tujuan tiap <\/span><i><span style=\"font-weight: 400;\">content production<\/span><\/i><span style=\"font-weight: 400;\"> yang Anda buat.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Evaluate<\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ketika <\/span><i><span style=\"font-weight: 400;\">customer<\/span><\/i><span style=\"font-weight: 400;\"> tertarik dengan <\/span><i><span style=\"font-weight: 400;\">brand<\/span><\/i><span style=\"font-weight: 400;\"> Anda, mereka akan mengulik jasa yang Anda tawarkan. Anda bisa menyesuaikan diri dengan membuat konten yang dapat menjadi bahan pertimbangan audiens untuk setidaknya mengenali dan tertarik menggunakan jasa atau produk Anda. Berikan informasi dengan nilai yang tepat agar <\/span><i><span style=\"font-weight: 400;\">customer<\/span><\/i><span style=\"font-weight: 400;\"> mudah menemukan <\/span><i><span style=\"font-weight: 400;\">Unique Selling Point<\/span><\/i><span style=\"font-weight: 400;\"> (USP) Anda.[nextpage title=&#8221; &#8220;]<\/span><span style=\"font-weight: 400;\">Compare<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Tentu, Anda pun bila menjadi seorang konsumen ingin menemukan tawaran terbaik untuk diri Anda. Sama halnya dengan <\/span><i><span style=\"font-weight: 400;\">customer <\/span><\/i><span style=\"font-weight: 400;\">Anda, mereka akan membandingkan <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">Anda dengan <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">lain. Temukan keunggulan <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">Anda yang akan membawa <\/span><i><span style=\"font-weight: 400;\">customer<\/span><\/i><span style=\"font-weight: 400;\"> ke tahap <\/span><i><span style=\"font-weight: 400;\">decision<\/span><\/i><span style=\"font-weight: 400;\">.<br \/>\n<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Decision<\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Tahap <\/span><i><span style=\"font-weight: 400;\">decision<\/span><\/i><span style=\"font-weight: 400;\"> adalah tahap ketika <\/span><i><span style=\"font-weight: 400;\">customer<\/span><\/i><span style=\"font-weight: 400;\"> akhirnya mengambil aksi terhadap konten Anda. Di sini, Anda bisa membawa audiens untuk mengambil sikap dan bergerak untuk menggunakan jasa atau produk Anda. Berikan instruksi atau sistem yang mudah untuk mereka menikmati jasa Anda atau sesuai <\/span><i><span style=\"font-weight: 400;\">goals<\/span><\/i><span style=\"font-weight: 400;\"> dari konten Anda.<br \/>\n<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Retention<\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Dalam tahap <\/span><i><span style=\"font-weight: 400;\">retention<\/span><\/i><span style=\"font-weight: 400;\">, Anda bisa membangun loyalitas <\/span><i><span style=\"font-weight: 400;\">customer<\/span><\/i><span style=\"font-weight: 400;\"> dan mengetahui pandangan mereka terhadap jasa dan <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">Anda. Anda juga bisa menganjurkan <\/span><i><span style=\"font-weight: 400;\">customer<\/span><\/i><span style=\"font-weight: 400;\"> untuk mengikuti konten dan <\/span><i><span style=\"font-weight: 400;\">campaign<\/span><\/i><span style=\"font-weight: 400;\"> lainnya. Di sini, kunci utama Anda adalah menjaga relasi dengan <\/span><i><span style=\"font-weight: 400;\">customer<\/span><\/i><span style=\"font-weight: 400;\"> agar mereka kembali menggunakan jasa Anda.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Kelima tahapan dalam memahami bagaimana <\/span><i><span style=\"font-weight: 400;\">customer<\/span><\/i><span style=\"font-weight: 400;\"> menemukan konten Anda, berinteraksi, hingga perasaan perasaan mereka ketika mengkonsumsi konten Anda akan jadi patokan dalam membangun jenis konten yang tepat untuk <\/span><i><span style=\"font-weight: 400;\">customer<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><b><\/b><\/p>\n<ul style=\"text-align: left;\">\n<li aria-level=\"1\">\n<h3>Menetapkan Key Performance Indicator<\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Key Performance Indicator<\/span><\/i><span style=\"font-weight: 400;\"> (KPI) merupakan hal dasar yang penting untuk mengetahui apakah <\/span><i><span style=\"font-weight: 400;\">content production <\/span><\/i><span style=\"font-weight: 400;\">yang dibuat berhasil meningkatkan performa bisnis Anda sesuai dengan tujuan konten tersebut. Sebagai sebuah tolok ukur, KPI bisa diukur melalui tingkat <\/span><i><span style=\"font-weight: 400;\">engagement <\/span><\/i><span style=\"font-weight: 400;\">dari berbagai medium dan jenis <\/span><i><span style=\"font-weight: 400;\">engagement<\/span><\/i><span style=\"font-weight: 400;\"> yang dilakukan oleh <\/span><i><span style=\"font-weight: 400;\">customer<\/span><\/i><span style=\"font-weight: 400;\">. KPI dapat Anda gunakan sebelum dan sesudah <\/span><i><span style=\"font-weight: 400;\">content production <\/span><\/i><span style=\"font-weight: 400;\">berbasis <\/span><i><span style=\"font-weight: 400;\">customer journey<\/span><\/i><span style=\"font-weight: 400;\"> dilakukan. Anda bisa memastikan preferensi <\/span><i><span style=\"font-weight: 400;\">customer <\/span><\/i><span style=\"font-weight: 400;\">yang nantinya jadi tolok ukur dari konten yang diluncurkan. Anda juga dapat melihat reaksi <\/span><i><span style=\"font-weight: 400;\">customer<\/span><\/i><span style=\"font-weight: 400;\"> ketika mereka terpapar <\/span><i><span style=\"font-weight: 400;\">personalized content<\/span><\/i><span style=\"font-weight: 400;\"> yang Anda hasilkan dari visualisasi <\/span><i><span style=\"font-weight: 400;\">customer journey<\/span><\/i><span style=\"font-weight: 400;\"> dan Anda akan membuat KPI baru sesuai hasil yang Anda dapatkan.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ringkasan di atas merupakan gambaran dasar bagaimana <\/span><i><span style=\"font-weight: 400;\">Customer Journey Map<\/span><\/i><span style=\"font-weight: 400;\"> akan membantu Anda membangun <\/span><i><span style=\"font-weight: 400;\">content production<\/span><\/i><span style=\"font-weight: 400;\"> yang tepat sasaran. Bila Anda ingin merancang konten yang ciamik dan tepat sasaran, <\/span><a href=\"https:\/\/ideoworks.id\/en\/\"><b>IDEOWORKS.id<\/b><\/a><span style=\"font-weight: 400;\"> dapat membantu Anda mewujudkannya. Sebagai sebuah <\/span><i><span style=\"font-weight: 400;\">digital agency<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><b>IDEOWORKS.id<\/b><span style=\"font-weight: 400;\"> merupakan tempat yang tepat untuk membangun persona <\/span><i><span style=\"font-weight: 400;\">brand<\/span><\/i><span style=\"font-weight: 400;\"> Anda sesuai keinginan Anda.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Konten yang berhasil ialah yang menarik perhatian audiens dan menggerakkan mereka untuk mengulik hingga menggunakan jasa Anda. Namun, bagaimana sebuah content production yang mampu menarik perhatian audiens hingga sampai ke tahap menggunakan jasa Anda? Salah satu cara untuk membuat content production yang efektif dan fleksibel adalah dengan membuat Customer Journey Map. Customer Journey Map untuk [&hellip;]<\/p>\n","protected":false},"author":123460,"featured_media":2400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[832],"tags":[367],"class_list":["post-2399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance","tag-customer-journey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ketahui Cara Membangung Konten Yang Menarik Dengan Customer<\/title>\n<meta name=\"description\" content=\"Salah satu strategi content production yang efektif dan tepat sasaran adalah skema Customer Journey Map! Cek artikel di bawah ini!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ketahui Cara Membangung Konten Yang Menarik Dengan Customer\" \/>\n<meta property=\"og:description\" content=\"Salah satu strategi content production yang efektif dan tepat sasaran adalah skema Customer Journey Map! Cek artikel di bawah ini!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/\" \/>\n<meta property=\"og:site_name\" content=\"IDEOWORKS\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-14T11:34:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T01:18:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/01\/Artikel-Des-16.png\" \/>\n\t<meta property=\"og:image:width\" content=\"941\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/\"},\"author\":{\"name\":\"Marketing\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/a8628da9752b06ee2e7962394c679e50\"},\"headline\":\"Ketahui Cara Membangun Konten yang Menarik dengan Customer Journey Map\",\"datePublished\":\"2022-01-14T11:34:09+00:00\",\"dateModified\":\"2025-10-01T01:18:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/\"},\"wordCount\":694,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/01\/Artikel-Des-16.png\",\"keywords\":[\"customer journey\"],\"articleSection\":[\"Performance\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/\",\"url\":\"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/\",\"name\":\"Ketahui Cara Membangung Konten Yang Menarik Dengan Customer\",\"isPartOf\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/01\/Artikel-Des-16.png\",\"datePublished\":\"2022-01-14T11:34:09+00:00\",\"dateModified\":\"2025-10-01T01:18:48+00:00\",\"description\":\"Salah satu strategi content production yang efektif dan tepat sasaran adalah skema Customer Journey Map! Cek artikel di bawah ini!\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/#primaryimage\",\"url\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/01\/Artikel-Des-16.png\",\"contentUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/01\/Artikel-Des-16.png\",\"width\":941,\"height\":627},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ideoworks.id\/en\/#website\",\"url\":\"https:\/\/ideoworks.id\/en\/\",\"name\":\"IDEOWORKS\",\"description\":\"Make Idea Works\",\"publisher\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ideoworks.id\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\",\"name\":\"IDEOWORKS\",\"url\":\"https:\/\/ideoworks.id\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg\",\"contentUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg\",\"width\":582,\"height\":70,\"caption\":\"IDEOWORKS\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/a8628da9752b06ee2e7962394c679e50\",\"name\":\"Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f53a4841224a40200aeace0ad96944c8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f53a4841224a40200aeace0ad96944c8?s=96&d=mm&r=g\",\"caption\":\"Marketing\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ketahui Cara Membangung Konten Yang Menarik Dengan Customer","description":"Salah satu strategi content production yang efektif dan tepat sasaran adalah skema Customer Journey Map! Cek artikel di bawah ini!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/","og_locale":"en_US","og_type":"article","og_title":"Ketahui Cara Membangung Konten Yang Menarik Dengan Customer","og_description":"Salah satu strategi content production yang efektif dan tepat sasaran adalah skema Customer Journey Map! Cek artikel di bawah ini!","og_url":"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/","og_site_name":"IDEOWORKS","article_published_time":"2022-01-14T11:34:09+00:00","article_modified_time":"2025-10-01T01:18:48+00:00","og_image":[{"width":941,"height":627,"url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/01\/Artikel-Des-16.png","type":"image\/png"}],"author":"Marketing","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marketing","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/#article","isPartOf":{"@id":"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/"},"author":{"name":"Marketing","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/a8628da9752b06ee2e7962394c679e50"},"headline":"Ketahui Cara Membangun Konten yang Menarik dengan Customer Journey Map","datePublished":"2022-01-14T11:34:09+00:00","dateModified":"2025-10-01T01:18:48+00:00","mainEntityOfPage":{"@id":"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/"},"wordCount":694,"commentCount":0,"publisher":{"@id":"https:\/\/ideoworks.id\/en\/#organization"},"image":{"@id":"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/#primaryimage"},"thumbnailUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/01\/Artikel-Des-16.png","keywords":["customer journey"],"articleSection":["Performance"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/","url":"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/","name":"Ketahui Cara Membangung Konten Yang Menarik Dengan Customer","isPartOf":{"@id":"https:\/\/ideoworks.id\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/#primaryimage"},"image":{"@id":"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/#primaryimage"},"thumbnailUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/01\/Artikel-Des-16.png","datePublished":"2022-01-14T11:34:09+00:00","dateModified":"2025-10-01T01:18:48+00:00","description":"Salah satu strategi content production yang efektif dan tepat sasaran adalah skema Customer Journey Map! Cek artikel di bawah ini!","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/ketahui-cara-membangun-konten-yang-menarik-dengan-customer-journey-map\/#primaryimage","url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/01\/Artikel-Des-16.png","contentUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/01\/Artikel-Des-16.png","width":941,"height":627},{"@type":"WebSite","@id":"https:\/\/ideoworks.id\/en\/#website","url":"https:\/\/ideoworks.id\/en\/","name":"IDEOWORKS","description":"Make Idea Works","publisher":{"@id":"https:\/\/ideoworks.id\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ideoworks.id\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ideoworks.id\/en\/#organization","name":"IDEOWORKS","url":"https:\/\/ideoworks.id\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/","url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg","contentUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg","width":582,"height":70,"caption":"IDEOWORKS"},"image":{"@id":"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/a8628da9752b06ee2e7962394c679e50","name":"Marketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f53a4841224a40200aeace0ad96944c8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f53a4841224a40200aeace0ad96944c8?s=96&d=mm&r=g","caption":"Marketing"}}]}},"_links":{"self":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/2399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/users\/123460"}],"replies":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/comments?post=2399"}],"version-history":[{"count":4,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/2399\/revisions"}],"predecessor-version":[{"id":7922,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/2399\/revisions\/7922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/media\/2400"}],"wp:attachment":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/media?parent=2399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/categories?post=2399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/tags?post=2399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}