{"id":2404,"date":"2022-01-20T18:43:18","date_gmt":"2022-01-20T11:43:18","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=2404"},"modified":"2025-10-01T08:27:32","modified_gmt":"2025-10-01T01:27:32","slug":"berkolaborasi-dengan-macro-influencer-apa-saja-kelebihannya","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/berkolaborasi-dengan-macro-influencer-apa-saja-kelebihannya\/","title":{"rendered":"Berkolaborasi dengan Macro Influencer: Apa Saja Kelebihannya?"},"content":{"rendered":"

Melakukan <\/span>social media campaign <\/span><\/i>tentunya memiliki berbagai jalan dan cara untuk memastikan agar produk atau jasa yang Anda tawarkan digunakan oleh orang banyak. Perkembangan teknologi dan <\/span>social media <\/span><\/i>menjadikan <\/span>influencer marketing <\/span><\/i>sebagai salah satu strategi <\/span>social media campaign <\/span><\/i>yang menjanjikan dengan hasil yang bisa diukur.\u00c2\u00a0<\/span><\/p>\n

Influencer marketing <\/span><\/i>itu sendiri memiliki 2 jenis, yaitu <\/span>micro influencer <\/span><\/i>dan <\/span>macro influencer<\/span><\/i>. <\/span>Macro influencer <\/span><\/i>adalah mereka yang memiliki lebih dari 100.000 <\/span>follower <\/span><\/i>dan setidaknya 3% <\/span>engagement rate.<\/span><\/i> Seringkali, <\/span>macro influencer <\/span><\/i>memiliki titel lain seperti selebriti, atlet, dan sebagainya. Mereka dapat memanfaatkan status mereka ini untuk membangun komunitas dan <\/span>following <\/span><\/i>di media sosial dalam waktu yang sangat singkat dibandingkan dengan seorang <\/span>micro influencer<\/span><\/i>.<\/span><\/p>\n

Karena basis penggemar yang besar, <\/span>macro influencer <\/span><\/i>dapat membangun <\/span>social media following <\/span><\/i>mereka dengan cepat, makanya tidak aneh kalau melihat mereka memiliki jutaan <\/span>follower<\/span><\/i>. <\/span>Macro influencer <\/span><\/i>cenderung memiliki pertumbuhan <\/span>follower <\/span><\/i>dan kolaborasi yang konsisten. Namun, kita tidak dapat berharap jumlah <\/span>engagement <\/span><\/i>yang lebih besar dibandingkan dengan <\/span>micro influencer <\/span><\/i>kecuali mereka memiliki titel lain yang membantu <\/span>follower <\/span><\/i>mereka merasa memiliki hubungan yang tulus dengan <\/span>macro influencer.<\/span><\/i><\/p>\n

Kelebihan Berkolaborasi dengan <\/b>Macro Influencer<\/b><\/h2>\n

Menggunakan <\/span>macro influencer <\/span><\/i>sebagai sebuah strategi <\/span>social media campaign<\/span><\/i> memiliki beberapa kelebihan:<\/span><\/p>\n

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  • \n

    Reach <\/b>yang Lebih Besar<\/b><\/h3>\n<\/li>\n<\/ul>\n

    Keuntungan besar bagi <\/span>macro influencer<\/span><\/i> adalah jumlah <\/span>follower<\/span><\/i> mereka yang besar. Jika berbicara mengenai <\/span>Instagram<\/span><\/i>, memiliki <\/span>follower <\/span><\/i>dalam jumlah besar dapat membantu membuka jalan ke <\/span>discovery page <\/span><\/i>atau <\/span>Explore page<\/span><\/i>, muncul di <\/span>feed <\/span><\/i>seseorang, konten Anda di-<\/span>share<\/span><\/i>, dan dapat menempatkan Anda di <\/span>top 9 post <\/span><\/i>saat seseorang mencari <\/span>hashtag <\/span><\/i>Anda.<\/span><\/b><\/p>\n

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    • \n

      Mendorong Penjualan Cepat<\/b><\/h3>\n<\/li>\n<\/ul>\n

      Meskipun penjualan tidak pernah menjadi jaminan dengan <\/span>influencer marketing<\/span><\/i>, bekerja dengan <\/span>macro influencer<\/span><\/i> yang juga memiliki titel lain bisa menjadi cara yang bagus untuk mendorong penjualan. Dalam banyak kasus, ini termasuk produk <\/span>co-branded<\/span><\/i> atau produk <\/span>limited edition<\/span><\/i> untuk memperkenalkan kelangkaan dan pembelian impulsive karena merasa <\/span>fear of missing out <\/span><\/i>(<\/span>FOMO<\/span><\/i>). Namun, ini membutuhkan lebih banyak sumber daya daripada hanya tim <\/span>influencer marketing<\/span><\/i> Anda, karena Anda sekarang memerlukan bantuan dari tim produk, penjualan, logistik, dan <\/span>e-commerce<\/span><\/i> Anda.<\/span><\/p>\n

      [nextpage title=” “]<\/p>\n

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      • \n

        Mereka Dapat Menjadi <\/b>Key Opinion Leader<\/b><\/h3>\n<\/li>\n<\/ul>\n

        Berkolaborasi dengan <\/span>key opinion leader<\/span><\/i> dapat langsung memberikan validasi dan momentum untuk produk Anda. Menggunakan <\/span>key opinion leader<\/span><\/i> adalah taktik <\/span>influencer<\/span><\/i> marketing<\/span><\/i> yang biasanya digunakan untuk produk yang menyangkut kesehatan Anda, barang mahal, atau topik sensitif untuk dibicarakan. Kita melihat taktik ini sepanjang waktu dalam periklanan. Pikirkan saja iklan pasta gigi atau krim kulit terakhir yang Anda tonton. Dokter gigi dan dokter kulit adalah <\/span>key opinion leader<\/span><\/i>. Berkolaborasi dengan <\/span>key opinion leader<\/span><\/i> memberikan kepastian bahwa <\/span>brand <\/span><\/i>tersebut sah dan dapat memberikan apa yang mereka tawarkan. Namun, ini mungkin memerlukan biaya tinggi karena <\/span>key opinion leader<\/span><\/i> memahami manfaat dan pengaruh yang mereka miliki terhadap audiens mereka, dan akan menggunakan pengaruh ini untuk membenarkan harga kolaborasi mereka yang tinggi.<\/span><\/b><\/p>\n

          \n
        • \n

          Profesionalisme<\/b><\/h3>\n<\/li>\n<\/ul>\n

          Macro influencer<\/span><\/i> biasanya dikelola oleh <\/span>talent manager<\/span><\/i> atau agensi yang cenderung profesional dalam urusannya. Mereka telah menetapkan <\/span>terms and conditions<\/span><\/i>, <\/span>brand <\/span><\/i>mana yang diharapkan untuk dipatuhi. Ini membuatnya lebih mudah untuk memilih <\/span>influencer<\/span><\/i> untuk diajak bekerja sama. Ini hanya masalah apakah <\/span>terms and conditions <\/span><\/i>mereka cocok untuk <\/span>brand<\/span><\/i> Anda. Ini juga menghemat waktu yang dihabiskan dalam mengelola <\/span>influencer<\/span><\/i> dan menghilangkan kebutuhan akan perangkat lunak manajemen <\/span>influencer<\/span><\/i>. <\/span>Macro influencer<\/span><\/i> memiliki pengalaman bekerja dengan <\/span>brand<\/span><\/i>, sehingga bekerja dengan mereka akan lebih mudah.<\/span><\/p>\n

          Keputusan untuk berkolaborasi dengan <\/span>macro influencer <\/span><\/i>atau <\/span>micro influencer <\/span><\/i>saat Anda melakukan <\/span>social media campaign <\/span><\/i>kembali lagi kepada kebutuhan Anda. <\/span>Macro influencer <\/span><\/i>sangat berguna jika Anda bertujuan untuk meningkatkan <\/span>reach, brand awareness, <\/span><\/i>dan visibilitas <\/span>brand <\/span><\/i>Anda. <\/span>Macro influencer<\/span><\/i> dapat dengan mudah mengubah persepsi <\/span>brand<\/span><\/i> Anda di antara banyak orang. <\/span>Brand <\/span><\/i>mendapatkan manfaat dari asosiasinya bersama dengan individu yang populer, sehingga membuat <\/span>brand <\/span><\/i>itu menjadi lebih <\/span>likable<\/span><\/i>.<\/span><\/p>\n

          IDEOWORKS.id <\/b>dapat membantu Anda dalam menentukan <\/span>macro influencer <\/span><\/i>mana yang tepat untuk <\/span>brand <\/span><\/i>Anda. Kami juga dapat mengakomodasi semua kebutuhan <\/span>social media campaign <\/span><\/i>Anda dari awal hingga akhir. Jadi tunggu apa lagi, segera hubungi <\/span>IDEOWORKS.id <\/b>dan mari berkolaborasi!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

          Melakukan social media campaign tentunya memiliki berbagai jalan dan cara untuk memastikan agar produk atau jasa yang Anda tawarkan digunakan oleh orang banyak. Perkembangan teknologi dan social media menjadikan influencer marketing sebagai salah satu strategi social media campaign yang menjanjikan dengan hasil yang bisa diukur.\u00c2\u00a0 Influencer marketing itu sendiri memiliki 2 jenis, yaitu micro influencer […]<\/p>\n","protected":false},"author":123460,"featured_media":2405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[830],"tags":[366],"class_list":["post-2404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-macro-influencer"],"acf":[],"yoast_head":"\nBerkolaborasi Dengan Macro Influencer Apa Saja Kelebihannya<\/title>\n<meta name=\"description\" content=\"Ingin berkolaborasi dengan macro influencer untuk social media campaign Anda? 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