{"id":2465,"date":"2022-03-10T16:02:44","date_gmt":"2022-03-10T09:02:44","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=2465"},"modified":"2025-10-01T08:25:07","modified_gmt":"2025-10-01T01:25:07","slug":"catat-3-proses-content-production-ini-anti-gagal","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/","title":{"rendered":"Catat! 3 Proses Content Production Ini Anti Gagal"},"content":{"rendered":"

Perencanaan yang baik dalam <\/span>content production<\/span><\/i> sangatlah penting. Perencanaan ini yang akan menentukan apakah proses pembuatan konten akan berjalan lancar atau tidak. Meskipun skala penyiaran konten besar ataupun kecil, perencanaan harus dibuat secara matang sejak sebelum pembuatan konten dilaksanakan.<\/span><\/p>\n

Bagi para profesional dibidang <\/span>content production, <\/span><\/i>ternyata ada beberapa proses yang wajib dilakukan agar konten Anda tidak gagal. Sangat disayangkan bukan jika konten yang sudah dikerjakan sejak jauh-jauh hari dan mengeluarkan biaya yang besar ternyata gagal untuk diposting karena dinilai tidak sesuai standari <\/span>brand <\/span><\/i>Anda.<\/span><\/p>\n

Jika Anda berencana membuat konten yang anti gagal, berikut ini 5 proses <\/span>content production<\/span><\/i> anti gagal yang <\/span>IDEOWORKS.id <\/b>akan paparkan dibawah ini. Mari disimak dengan seksama agar kontenmu jadi tepat sasaran!<\/span><\/p>\n

3 Proses <\/b>Content Production <\/b>yang Efisien untuk Brand Anda<\/b><\/h2>\n

Banyak orang menganggap bahwa keberhasilan pembuatan konten<\/span> adalah hasil kerja semalam. Padahal, analisis yang mendalam, menyeluruh, dan proses-proses yang terukur menjadi faktor utama dalam keberhasilan sebuah konten. Sehingga perjalanan konten yang tepat sasaran tidak hanya dilakukan dalam satu malam. Berikut ini adalah proses <\/span>content production<\/span><\/i> dari <\/span>IDEOWORKS.id.<\/b><\/p>\n

    \n
  • \n

    Tentukan<\/b> Goal<\/b> Konten Anda<\/b><\/h3>\n<\/li>\n<\/ul>\n

    Setiap <\/span>project <\/span><\/i>konten memiliki sasaran dan tujuan yang berbeda-beda. Untuk itu penting untuk Anda dapat menentukan <\/span>goal <\/span><\/i>utama dari tiap <\/span>project <\/span><\/i>pembuatan konten beserta <\/span>goal <\/span><\/i>turunannya. Sebagai contoh, <\/span>goal <\/span><\/i>Anda dapat ditentukan sesuai dengan <\/span>seasonal <\/span><\/i>atau musim. <\/span>Goal <\/span><\/i>utama dari <\/span>project <\/span><\/i>konten Anda bisa berupa musim hujan. Selanjutnya Anda dapat menentukan turunannya seperti yang berupa isu banjir, makanan yang enak dimakan saat dingin, hingga pakaian yang nyaman digunakan ketika hujan.<\/span><\/p>\n

    Penentuan <\/span>goal<\/span><\/i> merupakan proses yang penting dan mendasar bagi setiap <\/span>content production<\/span><\/i> project <\/span><\/i>agar konten menjadi tepat sasaran. Selain pengemasan isu, <\/span>goal <\/span><\/i>juga bisa berupa target <\/span>exposure<\/span><\/i> (paparan) yang dicapai ketika konten sudah dipublikasi.<\/span><\/p>\n

      \n
    • \n

      Pembagian Tugas yang Sesuai<\/b><\/h3>\n<\/li>\n<\/ul>\n

      Kerjasama tim sangat penting dalam pembuatan konten yang berkualitas. Seringkali pembagian tugas yang tidak sesuai dengan <\/span>role <\/span><\/i>atau bagian justru menjadi hambatan ketika pembuatan konten berlangsung. Patikan orang yang memgang <\/span>role <\/span><\/i>tersebut memang adalah orang yang kompeten untuk dapat mengerjakannya. Sehingga Anda tidak perlu menghabiskan waktu untuk mengoreksi dan mengawasi setiap saat.<\/span><\/p>\n

      Ketika pembagian tugas diberikan kepada orang yang kompeten, konten memiliki jaminan selesai dengan berhasil dan tidak gagal. Itu sebabnya tidak sedikit perusahaan yang memutuskan untuk menyewa <\/span>content production <\/span><\/i>profesional yang ada di agensi d<\/span>igital marketing <\/span><\/i>agar hasil yang diharapkan sesuai.<\/span><\/p>\n

        \n
      • \n

        Penentuan <\/b>Timeline<\/b> yang Jelas<\/b><\/h3>\n<\/li>\n<\/ul>\n

        Timeline<\/span><\/i> yang jelas membantu konten agar dipublikasi di waktu yang tepat. Ini dikarenakan setiap waktu memuliki efektivitasnya masing-masing. Seperti contoh ada yang diebut dengan <\/span>prime time<\/span><\/i>,yaitu waktu di mana audiens sedang ramai. Sama seperti di televisi dan radio, <\/span>social media<\/span><\/i> juga memiliki <\/span>prime time.<\/span><\/i><\/p>\n

        Selain itu, <\/span>timeline<\/span><\/i> juga membantu memastikan bahwa akunmu dapat secara rutin melakukan publikasi konten. <\/span>Timeline <\/span><\/i>yang baik selain berisi hari dan jam untuk melakukan <\/span>posting, <\/span><\/i>juga berisi apa saja konten yang harus dipublikasi serta alasan mengapa hal tersebut perlu dipublikasikan.<\/span><\/p>\n

        Content production <\/span><\/i>membutuhkan ide-ide yang segar dan tujuan yang jelas untuk membuatnya tepat sasaran dan sesuai dengan ketertarikan audiens di media sosial. Karena itu, Anda dapat menghubungi <\/span>IDEOWORKS.id <\/b>untuk memastikan bahwa <\/span>content production <\/span><\/i>Anda berjalan dengan efektif. Sebagai sebuah <\/span>social media marketing agency<\/span><\/i>, <\/span>IDEOWORKS.id <\/b>memiliki tim yang ahli dalam merencanakan dan menjalankan <\/span>social media campaign <\/span><\/i>yang pastinya sesuai dengan jenis bisnis Anda. Tak perlu ragu lagi, segera hubungi <\/span>IDEOWORKS.id <\/b>dan mari berkolaborasi!<\/span><\/p>\n

        \n","protected":false},"excerpt":{"rendered":"

        Perencanaan yang baik dalam content production sangatlah penting. Perencanaan ini yang akan menentukan apakah proses pembuatan konten akan berjalan lancar atau tidak. Meskipun skala penyiaran konten besar ataupun kecil, perencanaan harus dibuat secara matang sejak sebelum pembuatan konten dilaksanakan. Bagi para profesional dibidang content production, ternyata ada beberapa proses yang wajib dilakukan agar konten Anda […]<\/p>\n","protected":false},"author":123460,"featured_media":2463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[830],"tags":[],"class_list":["post-2465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"\nCatat! 3 Proses Content Production Ini Anti Gagal - IDEOWORKS<\/title>\n<meta name=\"description\" content=\"Bagaimana cara membuat content production yang tepat sasaran dan sesuai dengan kebutuhan brand kamu? Simak pemaparannya di bawah ini!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Catat! 3 Proses Content Production Ini Anti Gagal - IDEOWORKS\" \/>\n<meta property=\"og:description\" content=\"Bagaimana cara membuat content production yang tepat sasaran dan sesuai dengan kebutuhan brand kamu? Simak pemaparannya di bawah ini!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/\" \/>\n<meta property=\"og:site_name\" content=\"IDEOWORKS\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-10T09:02:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T01:25:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/03\/Artikel-Des-28-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"462\" \/>\n\t<meta property=\"og:image:height\" content=\"260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/\"},\"author\":{\"name\":\"Marketing\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/a8628da9752b06ee2e7962394c679e50\"},\"headline\":\"Catat! 3 Proses Content Production Ini Anti Gagal\",\"datePublished\":\"2022-03-10T09:02:44+00:00\",\"dateModified\":\"2025-10-01T01:25:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/\"},\"wordCount\":547,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/03\/Artikel-Des-28-1.png\",\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/\",\"url\":\"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/\",\"name\":\"Catat! 3 Proses Content Production Ini Anti Gagal - IDEOWORKS\",\"isPartOf\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/03\/Artikel-Des-28-1.png\",\"datePublished\":\"2022-03-10T09:02:44+00:00\",\"dateModified\":\"2025-10-01T01:25:07+00:00\",\"description\":\"Bagaimana cara membuat content production yang tepat sasaran dan sesuai dengan kebutuhan brand kamu? Simak pemaparannya di bawah ini!\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/#primaryimage\",\"url\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/03\/Artikel-Des-28-1.png\",\"contentUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/03\/Artikel-Des-28-1.png\",\"width\":462,\"height\":260},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ideoworks.id\/en\/#website\",\"url\":\"https:\/\/ideoworks.id\/en\/\",\"name\":\"IDEOWORKS\",\"description\":\"Make Idea Works\",\"publisher\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ideoworks.id\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\",\"name\":\"IDEOWORKS\",\"url\":\"https:\/\/ideoworks.id\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg\",\"contentUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg\",\"width\":582,\"height\":70,\"caption\":\"IDEOWORKS\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/a8628da9752b06ee2e7962394c679e50\",\"name\":\"Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f53a4841224a40200aeace0ad96944c8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f53a4841224a40200aeace0ad96944c8?s=96&d=mm&r=g\",\"caption\":\"Marketing\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Catat! 3 Proses Content Production Ini Anti Gagal - IDEOWORKS","description":"Bagaimana cara membuat content production yang tepat sasaran dan sesuai dengan kebutuhan brand kamu? Simak pemaparannya di bawah ini!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/","og_locale":"en_US","og_type":"article","og_title":"Catat! 3 Proses Content Production Ini Anti Gagal - IDEOWORKS","og_description":"Bagaimana cara membuat content production yang tepat sasaran dan sesuai dengan kebutuhan brand kamu? Simak pemaparannya di bawah ini!","og_url":"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/","og_site_name":"IDEOWORKS","article_published_time":"2022-03-10T09:02:44+00:00","article_modified_time":"2025-10-01T01:25:07+00:00","og_image":[{"width":462,"height":260,"url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/03\/Artikel-Des-28-1.png","type":"image\/png"}],"author":"Marketing","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marketing","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/#article","isPartOf":{"@id":"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/"},"author":{"name":"Marketing","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/a8628da9752b06ee2e7962394c679e50"},"headline":"Catat! 3 Proses Content Production Ini Anti Gagal","datePublished":"2022-03-10T09:02:44+00:00","dateModified":"2025-10-01T01:25:07+00:00","mainEntityOfPage":{"@id":"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/"},"wordCount":547,"commentCount":0,"publisher":{"@id":"https:\/\/ideoworks.id\/en\/#organization"},"image":{"@id":"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/#primaryimage"},"thumbnailUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/03\/Artikel-Des-28-1.png","articleSection":["Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/","url":"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/","name":"Catat! 3 Proses Content Production Ini Anti Gagal - IDEOWORKS","isPartOf":{"@id":"https:\/\/ideoworks.id\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/#primaryimage"},"image":{"@id":"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/#primaryimage"},"thumbnailUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/03\/Artikel-Des-28-1.png","datePublished":"2022-03-10T09:02:44+00:00","dateModified":"2025-10-01T01:25:07+00:00","description":"Bagaimana cara membuat content production yang tepat sasaran dan sesuai dengan kebutuhan brand kamu? Simak pemaparannya di bawah ini!","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/catat-3-proses-content-production-ini-anti-gagal\/#primaryimage","url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/03\/Artikel-Des-28-1.png","contentUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/03\/Artikel-Des-28-1.png","width":462,"height":260},{"@type":"WebSite","@id":"https:\/\/ideoworks.id\/en\/#website","url":"https:\/\/ideoworks.id\/en\/","name":"IDEOWORKS","description":"Make Idea Works","publisher":{"@id":"https:\/\/ideoworks.id\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ideoworks.id\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ideoworks.id\/en\/#organization","name":"IDEOWORKS","url":"https:\/\/ideoworks.id\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/","url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg","contentUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg","width":582,"height":70,"caption":"IDEOWORKS"},"image":{"@id":"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/a8628da9752b06ee2e7962394c679e50","name":"Marketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f53a4841224a40200aeace0ad96944c8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f53a4841224a40200aeace0ad96944c8?s=96&d=mm&r=g","caption":"Marketing"}}]}},"_links":{"self":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/2465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/users\/123460"}],"replies":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/comments?post=2465"}],"version-history":[{"count":1,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/2465\/revisions"}],"predecessor-version":[{"id":2466,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/2465\/revisions\/2466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/media\/2463"}],"wp:attachment":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/media?parent=2465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/categories?post=2465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/tags?post=2465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}