{"id":4909,"date":"2022-11-15T16:05:35","date_gmt":"2022-11-15T09:05:35","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=4909"},"modified":"2025-10-01T08:27:29","modified_gmt":"2025-10-01T01:27:29","slug":"marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/","title":{"rendered":"Marketer Wajib Tau! Pengertian Strategy Marketing dan Manfaatnya"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Setiap bisnis membutuhkan <\/span><i><span style=\"font-weight: 400;\">strategy marketing<\/span><\/i><span style=\"font-weight: 400;\">. Dengan menyusun strategi <\/span><i><span style=\"font-weight: 400;\">marketing <\/span><\/i><span style=\"font-weight: 400;\">yang baik, Anda dapat membidik target pasar secara akurat sehingga tingkat konversi pun lebih tinggi. Sebaliknya, tanpa strategi yang baik, mustahil produk Anda akan dikenal konsumen. Untuk lebih memahami tentang teknik <\/span><i><span style=\"font-weight: 400;\">strategy<\/span><\/i> <i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\">, mari simak ulasan berikut ini.<\/span><\/p>\n<h2><b>Pengertian strategy marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sebenarnya, apa itu <\/span><i><span style=\"font-weight: 400;\">strategy marketing<\/span><\/i><span style=\"font-weight: 400;\">? Pada dasarnya, strategi <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> adalah suatu proses yang dilakukan oleh perusahaan agar memahami pasar sekaligus metode yang mereka lakukan. Tujuannya untuk memengaruhi perilaku konsumen sehingga menghasilkan keuntungan yang diharapkan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Strategi <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> perusahaan merupakan sebuah perencanaan untuk menjangkau calon konsumen potensial dan mengubahnya hingga menjadi pelanggan yang melakukan transaksi pembelian. Strategi <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> biasanya meliputi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Riset:<\/i><\/b><span style=\"font-weight: 400;\"> Analisis target pasar, tingkat persaingan, hingga perilaku konsumen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Pemosisian:<\/i><\/b><span style=\"font-weight: 400;\"> Diferensiasi dalam nilai produk, tampilan dan nuansa kemasan, serta konversi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Promosi: <\/i><\/b><span style=\"font-weight: 400;\">Pemasaran aktual produk dan layanan melalui konten dengan tujuan untuk memengaruhi proses pengambilan keputusan konsumen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Pengukuran:<\/i><\/b><span style=\"font-weight: 400;\"> Membuktikan nilai serta evaluasi dari keberhasilan dan kegagalan<\/span><\/li>\n<\/ul>\n<h2><b>Beda strategy marketing dan marketing plan<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Banyak yang menganggap bahwa <\/span><i><span style=\"font-weight: 400;\">strategy marketing <\/span><\/i><span style=\"font-weight: 400;\">sama dengan <\/span><i><span style=\"font-weight: 400;\">marketing plan<\/span><\/i><span style=\"font-weight: 400;\">. Padahal, keduanya adalah hal yang berbeda. Strategi <\/span><i><span style=\"font-weight: 400;\">marketing <\/span><\/i><span style=\"font-weight: 400;\">merupakan perpanjangan dari strategi bisnis secara keseluruhan. Maka dari itu, penyusunan strategi <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> harus selaras dengan tujuan bisnis serta identitas <\/span><i><span style=\"font-weight: 400;\">brand<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sementara itu, <\/span><i><span style=\"font-weight: 400;\">marketing plan <\/span><\/i><span style=\"font-weight: 400;\">adalah sarana untuk menjalankan strategi <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> Anda. Ini mencakup rencana tindakan yang merinci bagaimana Anda akan menjalankan aktivitas promosi, serta memperhitungkan cara mempromosikan, menganalisis, serta mengukur kampanye pemasaran. Intinya, <\/span><i><span style=\"font-weight: 400;\">marketing plan <\/span><\/i><span style=\"font-weight: 400;\">berisi rencana untuk menjangkau konsumen.<\/span><\/p>\n<h2><b>Manfaat strategy marketing bagi perusahaan<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Lantas, manfaat apakah yang bisa didapat perusahaan dengan menjalankan strategi <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\">? Nyatanya, merencanakan, menjalankan, dan mengukur strategi <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> dapat mendatangkan banyak manfaat bagi perusahaan, berikut adalah beberapa di antaranya:<\/span><\/p>\n<h3><b><i>1. Bantu tingkatkan brand awareness<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Manfaat utama dari strategi <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> adalah dapat meningkatkan <\/span><i><span style=\"font-weight: 400;\">brand awareness <\/span><\/i><span style=\"font-weight: 400;\">di mata konsumen. Ini merupakan hal penting bagi bisnis yang baru berjalan dan belum dikenal masyarakat. Dengan menjalankan strategi pemasaran yang tepat, masyarakat pun bisa mengenal <\/span><i><span style=\"font-weight: 400;\">brand<\/span><\/i><span style=\"font-weight: 400;\">. Setelah masyarakat mengenal <\/span><i><span style=\"font-weight: 400;\">brand, <\/span><\/i><span style=\"font-weight: 400;\">maka kemungkinan terjadinya transaksi pembelian pun semakin besar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Untuk itu, Anda harus menyusun strategi <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> dengan hati-hati. Lakukan riset terhadap pasar terlebih dahulu untuk mengetahui pendekatan seperti apa yang sesuai dengan target pasar Anda. Semakin banyak data yang terkumpul, maka strategi <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> pun akan semakin kuat dan akurat.<\/span><\/p>\n<h3><b><i>2. Proses distribusi produk jadi lebih efisien<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Teknik <\/span><i><span style=\"font-weight: 400;\">strategy marketing <\/span><\/i><span style=\"font-weight: 400;\">yang tepat akan membuat proses distribusi produk menjadi lebih efisien. Bagaimana hal ini bisa terjadi? Ketika merancang strategi <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\">, Anda akan mendapatkan informasi mengenai produk dan target konsumen secara rinci, seperti kebiasaan konsumen serta prediksi harga yang sesuai dengan target konsumen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Katakanlah Anda menyasar calon konsumen berusia 40-50 tahun yang kurang familier dengan layanan internet. Maka, strategi pemasaran yang dilakukan pun sebaiknya tidak dijalankan secara <\/span><i><span style=\"font-weight: 400;\">online<\/span><\/i><span style=\"font-weight: 400;\">. Anda bisa merancang <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> yang mendorong terjadinya <\/span><i><span style=\"font-weight: 400;\">word of mouth <\/span><\/i><span style=\"font-weight: 400;\">(WoM) atau rekomendasi. Dengan begitu, distribusi produk pun akan lebih akurat menyasar pasar yang tepat.<\/span><\/p>\n<h3><b><i>3. Meningkatkan nilai kompetitif brand<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Terakhir, strategi <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> juga dapat membantu Anda untuk meningkatkan nilai kompetitif <\/span><i><span style=\"font-weight: 400;\">brand<\/span><\/i><span style=\"font-weight: 400;\">. Ini karena rancangan strategi <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> yang efektif berusaha untuk menghadirkan solusi atas permasalahan konsumen sekaligus menjawab kebutuhan mereka. Jika konsumen merasa produk Anda memang benar-benar membantu, maka nilai kompetitifnya pun lebih tinggi dibanding produk dari para kompetitor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oleh karenanya, <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> tidak sekadar tentang cara menawarkan produk, tapi juga bagaimana Anda bisa menjalin hubungan dengan konsumen. Semakin konsumen merasa dekat dengan <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">dan produk Anda, maka semakin besar peluangnya mereka melakukan pembelian.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c2\u00a0<\/span><span style=\"font-weight: 400;\">Dari sini, bisa disimpulkan bahwa <\/span><i><span style=\"font-weight: 400;\">strategy marketing <\/span><\/i><span style=\"font-weight: 400;\">memiliki banyak manfaat bagi perusahaan. Namun, sayangnya, masih banyak perusahaan dan <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">yang belum bisa merancang strategi <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> yang efektif. Apakah Anda juga mengalami kendala tersebut?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sebagai <\/span><i><span style=\"font-weight: 400;\">all-in-one digital agency<\/span><\/i><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/ideoworks.id\/en\/\"> <span style=\"font-weight: 400;\">IDEOWORKS<\/span><\/a><span style=\"font-weight: 400;\"> menawarkan layanan perencanaan <\/span><i><span style=\"font-weight: 400;\">strategy digital marketing<\/span><\/i><span style=\"font-weight: 400;\"> yang komprehensif. Tidak hanya perencanaan, IDEOWORKS juga memberikan laporan rutin serta evaluasi untuk menemukan formula <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> yang tepat sasaran dan efektif. Untuk mulai merencanakan strategi marketing Anda, silakan<\/span><a href=\"https:\/\/ideoworks.id\/en\/\"> <span style=\"font-weight: 400;\">klik di sini<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Setiap bisnis membutuhkan strategy marketing. Dengan menyusun strategi marketing yang baik, Anda dapat membidik target pasar secara akurat sehingga tingkat konversi pun lebih tinggi. Sebaliknya, tanpa strategi yang baik, mustahil produk Anda akan dikenal konsumen. Untuk lebih memahami tentang teknik strategy marketing, mari simak ulasan berikut ini. Pengertian strategy marketing Sebenarnya, apa itu strategy marketing? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[830],"tags":[146],"class_list":["post-4909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-strategy-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketer Wajib Tau! Pengertian Strategy Marketing dan Manfaatnya<\/title>\n<meta name=\"description\" content=\"Mengenal apa itu strategy marketing serta manfaatnya bagi perusahaan. Benarkah dapat meningkatkan konversi dan keuntungan? Simak selengkapnya\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketer Wajib Tau! Pengertian Strategy Marketing dan Manfaatnya\" \/>\n<meta property=\"og:description\" content=\"Mengenal apa itu strategy marketing serta manfaatnya bagi perusahaan. Benarkah dapat meningkatkan konversi dan keuntungan? Simak selengkapnya\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/\" \/>\n<meta property=\"og:site_name\" content=\"IDEOWORKS\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-15T09:05:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T01:27:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/11\/internet-marketing-g618fdac81_1280.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"774\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/cf8bdd11f8f23713b384525c18d4cfb7\"},\"headline\":\"Marketer Wajib Tau! Pengertian Strategy Marketing dan Manfaatnya\",\"datePublished\":\"2022-11-15T09:05:35+00:00\",\"dateModified\":\"2025-10-01T01:27:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/\"},\"wordCount\":635,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/11\/internet-marketing-g618fdac81_1280.png\",\"keywords\":[\"strategy marketing\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/\",\"url\":\"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/\",\"name\":\"Marketer Wajib Tau! Pengertian Strategy Marketing dan Manfaatnya\",\"isPartOf\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/11\/internet-marketing-g618fdac81_1280.png\",\"datePublished\":\"2022-11-15T09:05:35+00:00\",\"dateModified\":\"2025-10-01T01:27:29+00:00\",\"description\":\"Mengenal apa itu strategy marketing serta manfaatnya bagi perusahaan. Benarkah dapat meningkatkan konversi dan keuntungan? Simak selengkapnya\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/#primaryimage\",\"url\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/11\/internet-marketing-g618fdac81_1280.png\",\"contentUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/11\/internet-marketing-g618fdac81_1280.png\",\"width\":1280,\"height\":774,\"caption\":\"Marketer Wajib Tau! Pengertian Strategy Marketing dan Manfaatnya\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ideoworks.id\/en\/#website\",\"url\":\"https:\/\/ideoworks.id\/en\/\",\"name\":\"IDEOWORKS\",\"description\":\"Make Idea Works\",\"publisher\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ideoworks.id\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\",\"name\":\"IDEOWORKS\",\"url\":\"https:\/\/ideoworks.id\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg\",\"contentUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg\",\"width\":582,\"height\":70,\"caption\":\"IDEOWORKS\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/cf8bdd11f8f23713b384525c18d4cfb7\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d4f6ef60983f6952f9eda49a4cb472b3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d4f6ef60983f6952f9eda49a4cb472b3?s=96&d=mm&r=g\",\"caption\":\"admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketer Wajib Tau! Pengertian Strategy Marketing dan Manfaatnya","description":"Mengenal apa itu strategy marketing serta manfaatnya bagi perusahaan. Benarkah dapat meningkatkan konversi dan keuntungan? Simak selengkapnya","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/","og_locale":"en_US","og_type":"article","og_title":"Marketer Wajib Tau! Pengertian Strategy Marketing dan Manfaatnya","og_description":"Mengenal apa itu strategy marketing serta manfaatnya bagi perusahaan. Benarkah dapat meningkatkan konversi dan keuntungan? Simak selengkapnya","og_url":"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/","og_site_name":"IDEOWORKS","article_published_time":"2022-11-15T09:05:35+00:00","article_modified_time":"2025-10-01T01:27:29+00:00","og_image":[{"width":1280,"height":774,"url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/11\/internet-marketing-g618fdac81_1280.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/#article","isPartOf":{"@id":"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/"},"author":{"name":"admin","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/cf8bdd11f8f23713b384525c18d4cfb7"},"headline":"Marketer Wajib Tau! Pengertian Strategy Marketing dan Manfaatnya","datePublished":"2022-11-15T09:05:35+00:00","dateModified":"2025-10-01T01:27:29+00:00","mainEntityOfPage":{"@id":"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/"},"wordCount":635,"commentCount":0,"publisher":{"@id":"https:\/\/ideoworks.id\/en\/#organization"},"image":{"@id":"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/#primaryimage"},"thumbnailUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/11\/internet-marketing-g618fdac81_1280.png","keywords":["strategy marketing"],"articleSection":["Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/","url":"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/","name":"Marketer Wajib Tau! Pengertian Strategy Marketing dan Manfaatnya","isPartOf":{"@id":"https:\/\/ideoworks.id\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/#primaryimage"},"image":{"@id":"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/#primaryimage"},"thumbnailUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/11\/internet-marketing-g618fdac81_1280.png","datePublished":"2022-11-15T09:05:35+00:00","dateModified":"2025-10-01T01:27:29+00:00","description":"Mengenal apa itu strategy marketing serta manfaatnya bagi perusahaan. Benarkah dapat meningkatkan konversi dan keuntungan? Simak selengkapnya","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/marketer-wajib-tahu-pengertian-strategy-marketing-dan-manfaatnya\/#primaryimage","url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/11\/internet-marketing-g618fdac81_1280.png","contentUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2022\/11\/internet-marketing-g618fdac81_1280.png","width":1280,"height":774,"caption":"Marketer Wajib Tau! Pengertian Strategy Marketing dan Manfaatnya"},{"@type":"WebSite","@id":"https:\/\/ideoworks.id\/en\/#website","url":"https:\/\/ideoworks.id\/en\/","name":"IDEOWORKS","description":"Make Idea Works","publisher":{"@id":"https:\/\/ideoworks.id\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ideoworks.id\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ideoworks.id\/en\/#organization","name":"IDEOWORKS","url":"https:\/\/ideoworks.id\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/","url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg","contentUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg","width":582,"height":70,"caption":"IDEOWORKS"},"image":{"@id":"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/cf8bdd11f8f23713b384525c18d4cfb7","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d4f6ef60983f6952f9eda49a4cb472b3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d4f6ef60983f6952f9eda49a4cb472b3?s=96&d=mm&r=g","caption":"admin"}}]}},"_links":{"self":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/4909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/comments?post=4909"}],"version-history":[{"count":4,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/4909\/revisions"}],"predecessor-version":[{"id":6487,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/4909\/revisions\/6487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/media\/4910"}],"wp:attachment":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/media?parent=4909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/categories?post=4909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/tags?post=4909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}