{"id":4941,"date":"2022-11-25T16:57:30","date_gmt":"2022-11-25T09:57:30","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=4941"},"modified":"2025-10-01T08:22:18","modified_gmt":"2025-10-01T01:22:18","slug":"waspada-8-kesalahan-yang-harus-dihindari-digital-marketing-agen","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/waspada-8-kesalahan-yang-harus-dihindari-digital-marketing-agen\/","title":{"rendered":"Waspada! 8 Kesalahan yang Harus Dihindari Digital Marketing Agency"},"content":{"rendered":"

Digital marketing<\/span><\/i> bertujuan menarik konsumen dan calon konsumen melalui upaya pemasaran menggunakan perangkat elektronik berbasis internet. Namun, ada sejumlah kesalahan yang berdampak buruk bagi <\/span>digital marketing<\/span><\/i> sehingga harus dihindari. Apa saja kesalahan yang dimaksud? <\/span>Yuk<\/span><\/i>, simak delapan kesalahan yang harus dihindari <\/span>digital marketing<\/span><\/i> agen berikut!<\/span><\/p>\n

\u00e2\u20ac\u2039\u00e2\u20ac\u20391. Tidak menghadirkan solusi bagi konsumen<\/b><\/h2>\n

Meluncurkan produk yang asal-asalan, tanpa mempertimbangkan kebutuhan konsumen, sebenarnya dapat menyulitkan proses pemasaran dan penjualan produk. Oleh karena itu, penting bagi layanan <\/span>digital marketing<\/span><\/i> agen untuk fokus menghadirkan solusi yang memang dibutuhkan konsumen. Dengan memahami kebutuhan konsumen, bisnis bisa menerapkan <\/span>digital marketing <\/span><\/i>yang sesuai untuk menjangkau lebih banyak calon konsumen dan membantu\u00c2\u00a0 meningkatkan penjualan. <\/span><\/p>\n

2. Jarang update<\/b><\/h2>\n

Menjaga konten tetap <\/span>up-to-date <\/span><\/i>membantu membangun kepercayaan antara bisnis dan pelanggan. Pelanggan kemungkinan besar mengandalkan <\/span>website<\/span><\/i> suatu bisnis untuk mendapatkan informasi yang berguna, apa pun bidangnya. Itulah kenapa rutin <\/span>update<\/span><\/i> bisa membantu membangun otoritas domain.<\/span><\/p>\n

Sebaliknya, jarang <\/span>update<\/span><\/i> akan menghilangkan ketertarikan audiens terhadap <\/span>brand<\/span><\/i>. Audiens akan beralih ke <\/span>brand<\/span><\/i> yang bisa memberikan informasi <\/span>up-to-date. <\/span><\/i>Karenanya, penting untuk terus meng-<\/span>update<\/span><\/i> konten pada <\/span>channel digital marketin<\/span><\/i>g apa pun yang digunakan agar peringkat di Google dan lalu lintas ke <\/span>website<\/span><\/i> terus meningkat.<\/span><\/p>\n

3. Tidak menerapkan copywriting yang efektif<\/b><\/h2>\n

Tidak menerapkan <\/span>copywriting<\/span><\/i> yang efektif juga termasuk salah satu kesalahan yang harus dihindari. <\/span>Copywriting<\/span><\/i> secara efektif dibutuhkan untuk menghasilkan konten unik dan informatif yang akan berperingkat lebih tinggi di mesin pencari. Setelah membuat <\/span>copywriting<\/span><\/i> yang bagus, <\/span>digital marketing<\/span><\/i> agen dapat menambahkan kata kunci yang terkait dengan apa yang dicari audiens.<\/span><\/p>\n

Dengan menerapkan <\/span>copywriting<\/span><\/i> yang efektif, bisnis dapat menjadi ahli di bidangnya. Membuat sebuah blog khusus dan <\/span>posting<\/span><\/i> secara teratur akan membuat audiens tetap terlibat dan mengenal bisnis. Target audiens juga dapat membagikan konten tersebut di media sosial yang kemudian dapat membantu meningkatkan <\/span>brand awareness<\/span><\/i>.<\/span><\/p>\n

4. Strategi marketing tidak jelas<\/b><\/h2>\n

Kesalahan selanjutnya yang harus dihindari <\/span>digital marketing<\/span><\/i> agen adalah strategi <\/span>marketing <\/span><\/i>yang tidak jelas. Jika Anda tidak bisa menjelaskan tujuan, proses, dan metrik yang digunakan, itu artinya strategi <\/span>marketing<\/span><\/i> harus disempurnakan.\u00c2\u00a0<\/span><\/p>\n

Ketidakjelasan dalam strategi <\/span>marketing<\/span><\/i> berisiko memaksa Anda mengulang dari awal untuk membuat strategi yang lebih fungsional. Karenanya, penting bagi <\/span>digital marketing<\/span><\/i> agen untuk mengetahui siapa target audiens dan apa tujuan <\/span>marketing <\/span><\/i>yang dijalankan. Jangan lupa juga menyertakan cara yang akan digunakan untuk melacak hasil.<\/span><\/p>\n

5. Tidak memanfaatkan automasi<\/b><\/h2>\n

Automasi <\/span>digital marketing<\/span><\/i> adalah <\/span>software<\/span><\/i> yang mensistematisasikan tindakan kampanye pemasaran seperti <\/span>email<\/span><\/i>, media sosial, posting blog, halaman web, dan lainnya. Hal ini memungkinkan terjadinya kampanye strategis dan kreatif untuk mendapatkan hasil optimal.<\/span><\/p>\n

Automasi juga memberi <\/span>digital marketing<\/span><\/i> agen kemampuan untuk memberikan pengalaman pelanggan yang konsisten dan terhubung. Salah satu tujuan utama automasi adalah untuk memberikan konten yang tepat, pada waktu yang tepat, kepada pelanggan yang tepat, sehingga menjaga kepercayaan audiens terhadap bisnis.<\/span><\/p>\n

6. Mengabaikan analisis data<\/b><\/h2>\n

Analisis data pada dasarnya merupakan proses membersihkan, menganalisis, menginterpretasikan, dan memvisualisasikan data melalui sejumlah <\/span>tool<\/span><\/i>, teknik, dan metode. Melalui <\/span>analytic tool<\/span><\/i>, bisnis bisa memperoleh <\/span>insight<\/span><\/i> yang relevan.<\/span><\/p>\n

Sekarang sudah banyak <\/span>analytic tool<\/span><\/i> yang bisa dimanfaatkan untuk menganalisis data konten digital. Data ini bisa dijadikan bahan pengambilan keputusan yang lebih akurat. Dengan menggunakan <\/span>analytic tool<\/span><\/i>, <\/span>digital marketing<\/span><\/i> agen juga bisa mengetahui penyebab suatu masalah dan meminimalisir kegagalan dalam proses analisis atau penyimpanan data. <\/span><\/p>\n

7. Menangani terlalu banyak klien<\/b><\/h2>\n

Menangani terlalu banyak klien hingga melebihi kemampuan dan kapasitas <\/span>agency<\/span><\/i> juga harus dihindari. Jika hanya memiliki 2-3 klien, maka layanan <\/span>digital marketing<\/span><\/i> agen dapat memberikan perhatian penuh kepada 2-3 klien tersebut secara merata dan adil. Namun, jika memiliki 10 klien, maka ada risiko untuk membuat kesalahan atau tidak memberikan masing-masing klien 100%. <\/span><\/p>\n

8. Terlalu fokus pada revenue, bukan profitabilitas<\/b><\/h2>\n

Pada dasarnya, <\/span>revenue<\/span><\/i> adalah pendapatan yang dihasilkan bisnis dari kegiatan atau aktivitas utamanya. Sementara hasil dari kegiatan operasional utama bisnis memang penting, memperhatikan profitabilitas tidak kalah krusial. Dengan fokus pada kemampuan bisnis menghasilkan laba selama periode tertentu, bisnis dapat meningkatkan penjualan, aset, dan modal saham.\u00c2\u00a0<\/span><\/p>\n

Dengan menghindari delapan kesalahan di atas,<\/span> layanan <\/span>digital marketing<\/span><\/i> agen bisa mendapatkan hasil yang optimal. Anda bisa gunakan layanan <\/span>digital marketing<\/span><\/i> IDEOWORKS yang siap membantu bisnis melaksanakan pemasaran digital yang terintegrasi, tentunya dengan kesalahan seminim mungkin.<\/span><\/p>\n

R<\/span>ekomendasi digital marketing agen ini akan membantu bisnis membangun <\/span>brand awareness<\/span><\/i> dan meningkatkan penjualan dengan memanfaatkan berbagai <\/span>channel<\/span><\/i> media sosial. <\/span>Yuk<\/span><\/i>, <\/span>klik di sini<\/span> untuk menyusun konsep <\/span>digital marketing <\/span><\/i>dan mengekseskusinya bersama <\/span>IDEOWORKS<\/a>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Digital marketing bertujuan menarik konsumen dan calon konsumen melalui upaya pemasaran menggunakan perangkat elektronik berbasis internet. Namun, ada sejumlah kesalahan yang berdampak buruk bagi digital marketing sehingga harus dihindari. Apa saja kesalahan yang dimaksud? Yuk, simak delapan kesalahan yang harus dihindari digital marketing agen berikut! \u00e2\u20ac\u2039\u00e2\u20ac\u20391. Tidak menghadirkan solusi bagi konsumen Meluncurkan produk yang asal-asalan, […]<\/p>\n","protected":false},"author":1,"featured_media":4942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[826],"tags":[53,55],"class_list":["post-4941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-agency","tag-digita-marketing"],"acf":[],"yoast_head":"\nWaspada! 8 Kesalahan yang Harus Dihindari Digital Marketing Agen<\/title>\n<meta name=\"description\" content=\"Untuk memperlancar proses pemasaran, ada 8 kesalahan yang harus dihindari digital marketing agen. 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