{"id":6070,"date":"2022-12-14T14:59:03","date_gmt":"2022-12-14T07:59:03","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=6070"},"modified":"2025-10-01T08:27:29","modified_gmt":"2025-10-01T01:27:29","slug":"butuh-strategi-marketing-bongkar-5-metrik-analisis-digital-marketing","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/butuh-strategi-marketing-bongkar-5-metrik-analisis-digital-marketing\/","title":{"rendered":"Butuh Strategi Marketing? Bongkar 5 Metrik Analisis Digital Marketing Agency Ini"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Untuk mengetahui berhasil atau tidaknya sebuah strategi <\/span><i><span style=\"font-weight: 400;\">digital marketing<\/span><\/i><span style=\"font-weight: 400;\">, perlu dilakukan analisis. Hal ini akan memberikan penilaian komprehensif terkait strategi yang berhasil atau tidak berhasil dijalankan. Dengan begitu, Anda bisa memperbaiki dan menerapkan strategi yang lebih efektif di kemudian hari. <\/span><span style=\"font-weight: 400;\">Analisis strategi <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> merupakan salah satu layanan yang akan Anda dapatkan jika menggunakan jasa <\/span><i><span style=\"font-weight: 400;\">digital marketing agency<\/span><\/i><span style=\"font-weight: 400;\">. Penasaran layanan seperti apa analisis strategi <\/span><i><span style=\"font-weight: 400;\">marketing <\/span><\/i><span style=\"font-weight: 400;\">itu? <\/span><i><span style=\"font-weight: 400;\">Yuk<\/span><\/i><span style=\"font-weight: 400;\">, cari tahu informasinya lewat artikel ini!<\/span><\/p>\n<h2><b>Apa itu analisis strategi marketing yang ditawarkan digital marketing agency?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sederhananya, analisis strategi <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> adalah data perilaku pelanggan yang diterjemahkan dan digunakan sebagai acuan untuk menjalankan strategi <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><i><span style=\"font-weight: 400;\">Digital market agency <\/span><\/i><span style=\"font-weight: 400;\">profesional menggunakan analisis strategi <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> untuk memantau berbagai <\/span><i><span style=\"font-weight: 400;\">channel<\/span><\/i><span style=\"font-weight: 400;\"> pemasaran <\/span><i><span style=\"font-weight: 400;\">online<\/span><\/i><span style=\"font-weight: 400;\">. Dari sini, para <\/span><i><span style=\"font-weight: 400;\">marketer<\/span><\/i><span style=\"font-weight: 400;\"> akan mendapat informasi baru mengenai peluang <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> yang bisa dilakukan.<\/span><\/p>\n<h2><b>5 Metrik yang digunakan dalam analisis strategi marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Jika membahas analisis strategi <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\">, maka Anda wajib mengetahui soal metrik. Pasalnya, metrik inilah yang akan dianalisis untuk menentukan kemungkinan keberhasilan sebuah strategi <\/span><i><span style=\"font-weight: 400;\">digital marketing.<\/span><\/i><span style=\"font-weight: 400;\">\u00c2\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Metrik dalam dunia <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> biasanya digunakan para <\/span><i><span style=\"font-weight: 400;\">marketer<\/span><\/i><span style=\"font-weight: 400;\"> untuk memantau, merekam, atau mengukur progres sebuah kampanye. Metrik sendiri beragam dan bisa berubah, tergantung dari platform yang digunakan. Berikut ini adalah lima metrik yang umum digunakan untuk menganalisis strategi <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\">:<\/span><\/p>\n<h3><b><i>1. Metrik analisis website<\/i><\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">Digital marketing<\/span><\/i><span style=\"font-weight: 400;\"> kerap dilakukan lewat <\/span><i><span style=\"font-weight: 400;\">website<\/span><\/i><span style=\"font-weight: 400;\">, contohnya adalah SEO. Untuk mengukur keberhasilan kampanye yang dijalankan di <\/span><i><span style=\"font-weight: 400;\">website<\/span><\/i><span style=\"font-weight: 400;\">, maka perlu dilakukan analisis pada metriknya. Beberapa parameter yang perlu dievaluasi pada <\/span><i><span style=\"font-weight: 400;\">website<\/span><\/i><span style=\"font-weight: 400;\"> adalah Page View, Traffic, Time on Site, Bouncing Rate, dan lain sebagainya.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Page View<\/b><span style=\"font-weight: 400;\"> \u00e2\u20ac\u201c jumlah halaman dari sebuah <\/span><i><span style=\"font-weight: 400;\">website<\/span><\/i><span style=\"font-weight: 400;\"> yang dibuka oleh pengunjung.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Traffic<\/b><span style=\"font-weight: 400;\"> \u00e2\u20ac\u201c jumlah kunjungan pada sebuah situs atau blog dalam periode waktu tertentu. <\/span><i><span style=\"font-weight: 400;\">Traffic<\/span><\/i><span style=\"font-weight: 400;\"> juga bisa dikelompokkan berdasarkan <\/span><i><span style=\"font-weight: 400;\">channel<\/span><\/i><span style=\"font-weight: 400;\"> (<\/span><i><span style=\"font-weight: 400;\">email<\/span><\/i><span style=\"font-weight: 400;\">, media sosial, atau <\/span><i><span style=\"font-weight: 400;\">link<\/span><\/i><span style=\"font-weight: 400;\">) atau perangkat (<\/span><i><span style=\"font-weight: 400;\">smartphone<\/span><\/i><span style=\"font-weight: 400;\">, komputer, tablet, dan lain-lain).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Time on Site<\/b><span style=\"font-weight: 400;\"> \u00e2\u20ac\u201c rata-rata waktu yang dihabiskan pengunjung pada <\/span><i><span style=\"font-weight: 400;\">website<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bouncing Rate<\/b><span style=\"font-weight: 400;\"> \u00e2\u20ac\u201c jumlah pengunjung yang mengunjungi <\/span><i><span style=\"font-weight: 400;\">website,<\/span><\/i><span style=\"font-weight: 400;\"> tetapi tidak melakukan kegiatan apa pun di <\/span><i><span style=\"font-weight: 400;\">website<\/span><\/i><span style=\"font-weight: 400;\"> tersebut.<\/span><b><i>Metrik analisis media sosial<\/i><\/b><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">2. <\/span><b><i>Metrik analisis media sosial<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Metrik yang akan Anda temukan di media sosial cukup berbeda dari <\/span><i><span style=\"font-weight: 400;\">website<\/span><\/i><span style=\"font-weight: 400;\">. Sebab, fokus dari media sosial adalah meningkatkan hubungan dengan target audiens yang bisa berujung pada loyalitas pelanggan dan peningkatan penjualan. Maka dari itu, metrik yang Anda temukan biasanya berupa <\/span><i><span style=\"font-weight: 400;\">Engagement Rate, <\/span><\/i><span style=\"font-weight: 400;\">ROI<\/span><i><span style=\"font-weight: 400;\">, Awareness <\/span><\/i><span style=\"font-weight: 400;\">atau <\/span><i><span style=\"font-weight: 400;\">Follow\/Subscribe.<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engagement rate<\/b><span style=\"font-weight: 400;\"> \u00e2\u20ac\u201c tingkat interaksi audiens dengan konten yang Anda <\/span><i><span style=\"font-weight: 400;\">upload<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><i><span style=\"font-weight: 400;\">Engagement Rate<\/span><\/i><span style=\"font-weight: 400;\"> bisa diukur dari jumlah <\/span><i><span style=\"font-weight: 400;\">like, <\/span><\/i><span style=\"font-weight: 400;\">komentar, <\/span><i><span style=\"font-weight: 400;\">mention<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">share<\/span><\/i><span style=\"font-weight: 400;\">, atau klik.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ROI (<\/b><b><i>return of investment<\/i><\/b><b>)<\/b><span style=\"font-weight: 400;\"> \u00e2\u20ac\u201c metrik ini terdiri dari <\/span><i><span style=\"font-weight: 400;\">referral <\/span><\/i><span style=\"font-weight: 400;\">(bagaimana pengunjung datang ke media sosial Anda), <\/span><i><span style=\"font-weight: 400;\">conversion<\/span><\/i><span style=\"font-weight: 400;\"> (pengunjung yang datang ke media sosial dan melakukan pembelian), dan CTR atau <\/span><i><span style=\"font-weight: 400;\">click-through rate<\/span><\/i><span style=\"font-weight: 400;\"> (perbandingan jumlah konten yang di-klik pengunjung dan impresi yang diperoleh).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Awareness<\/b><span style=\"font-weight: 400;\"> \u00e2\u20ac\u201c metrik yang terdiri dari <\/span><i><span style=\"font-weight: 400;\">impression<\/span><\/i><span style=\"font-weight: 400;\">, yaitu jumlah konten muncul di media sosial audiens, dan <\/span><i><span style=\"font-weight: 400;\">reach<\/span><\/i><span style=\"font-weight: 400;\">, yaitu jumlah audiens yang melihat konten Anda.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Follow\/Subscribe<\/b><span style=\"font-weight: 400;\"> \u00e2\u20ac\u201c jumlah audiens yang mengikuti akun media sosial Anda.<\/span><\/li>\n<\/ul>\n<h3><strong>3. Metrik analisis lead magnet<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Metrik lainnya yang tidak kalah penting adalah <\/span><i><span style=\"font-weight: 400;\">lead magnet<\/span><\/i><span style=\"font-weight: 400;\"> yang dievaluasi untuk melihat efektivitas parameter <\/span><i><span style=\"font-weight: 400;\">digital marketing<\/span><\/i><span style=\"font-weight: 400;\"> di bawah ini:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion Rate<\/b><span style=\"font-weight: 400;\"> \u00e2\u20ac\u201c berupa tindakan seperti pembelian, unduh, daftar, dan lain sebagainya.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Call-to-Action Click-Through Rate<\/b><span style=\"font-weight: 400;\"> \u00e2\u20ac\u201c hasil dari pembagian antara jumlah klik pada CTA dengan total kunjungan <\/span><i><span style=\"font-weight: 400;\">website<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion A\/B Testing<\/b><span style=\"font-weight: 400;\"> \u00e2\u20ac\u201c persentase pengguna uji coba yang berubah menjadi pelanggan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion Rate Pop Up<\/b><span style=\"font-weight: 400;\"> \u00e2\u20ac\u201c persentase orang yang mengisi formulir melalui Pop-Up, yang pada akhirnya berubah menjadi pelanggan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Leads to Close Ratio<\/b><span style=\"font-weight: 400;\"> \u00e2\u20ac\u201c persentase calon pelanggan yang\u00c2\u00a0 terkonversi menjadi pelanggan, dibandingkan dengan jumlah total calon pelanggan.<\/span><\/li>\n<\/ul>\n<h3><b><i>4. Metrik analisis email marketing<\/i><\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">Email marketing<\/span><\/i><span style=\"font-weight: 400;\"> juga termasuk salah satu strategi yang kerap dilakukan <\/span><i><span style=\"font-weight: 400;\">digital market agency <\/span><\/i><span style=\"font-weight: 400;\">untuk mencapai berbagai tujuan pemasaran. Untuk mengetahui berhasil atau tidaknya strategi yang dijalankan, ukurlah dari metrik berikut ini:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Open Rate <\/b><span style=\"font-weight: 400;\">\u00e2\u20ac\u201c rasio antara jumlah <\/span><i><span style=\"font-weight: 400;\">email<\/span><\/i><span style=\"font-weight: 400;\"> yang dibuka audiens dengan jumlah <\/span><i><span style=\"font-weight: 400;\">email<\/span><\/i><span style=\"font-weight: 400;\"> yang dikirim perusahaan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Click-through Rate<\/b><span style=\"font-weight: 400;\"> \u00e2\u20ac\u201c jumlah klik pada tautan di dalam <\/span><i><span style=\"font-weight: 400;\">email<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bounce Rate<\/b><span style=\"font-weight: 400;\"> &#8211; perbandingan jumlah <\/span><i><span style=\"font-weight: 400;\">email<\/span><\/i><span style=\"font-weight: 400;\"> yang belum dibuka terhadap <\/span><i><span style=\"font-weight: 400;\">email<\/span><\/i><span style=\"font-weight: 400;\"> yang sudah dikirim.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unsubscribe rate<\/b><span style=\"font-weight: 400;\"> \u00e2\u20ac\u201c jumlah orang yang berhenti mengikuti <\/span><i><span style=\"font-weight: 400;\">email<\/span><\/i><span style=\"font-weight: 400;\"> Anda.<\/span><\/li>\n<\/ul>\n<h3><b><i>5. Metrik analisis e-commerce<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Bagi perusahaan yang menjual produk lewat <\/span><i><span style=\"font-weight: 400;\">e-Commerce<\/span><\/i><span style=\"font-weight: 400;\">, salah satu metrik yang wajib untuk diketahui agar bisa menyusun strategi <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> secara tepat sasaran adalah Shopping Cart Abandonment Rate. Ini adalah metrik yang menunjukkan jumlah <\/span><i><span style=\"font-weight: 400;\">shopping cart<\/span><\/i><span style=\"font-weight: 400;\"> yang sudah diisi oleh produk namun tidak dilanjutkan ke proses pembayaran. Selain\u00c2\u00a0 Shopping Cart Abandonment Rate, Anda juga akan menemukan metrik seperti Lead, Traffic, dan Sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dengan memahami arti dari berbagai metrik di atas, Anda bisa melakukan analisis strategi <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> dan membuat strategi yang lebih efektif dan tepat sasaran. Namun, tidak bisa dimungkiri bahwa melakukan hal-hal tersebut cukup menguras waktu dan tenaga. Padahal, masih ada banyak pekerjaan lain yang menyita perhatian Anda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tak perlu khawatir, Anda dapat mempercayakan kebutuhan <\/span><i><span style=\"font-weight: 400;\">digital marketing <\/span><\/i><span style=\"font-weight: 400;\">dan pengukuran keberhasilannya pada IDEOWORKS, <\/span><i><span style=\"font-weight: 400;\">digital marketing agency<\/span><\/i><span style=\"font-weight: 400;\"> profesional dengan segudang layanan pemasaran digital. Tertarik untuk menggunakan layanan IDEOWORKS? Dapatkan informasi lengkapnya di <\/span><i><span style=\"font-weight: 400;\">website<\/span><\/i><span style=\"font-weight: 400;\"> IDEOWORKS atau klik <\/span><a href=\"https:\/\/ideoworks.id\/en\/\"><span style=\"font-weight: 400;\">tautan ini<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Untuk mengetahui berhasil atau tidaknya sebuah strategi digital marketing, perlu dilakukan analisis. Hal ini akan memberikan penilaian komprehensif terkait strategi yang berhasil atau tidak berhasil dijalankan. Dengan begitu, Anda bisa memperbaiki dan menerapkan strategi yang lebih efektif di kemudian hari. Analisis strategi marketing merupakan salah satu layanan yang akan Anda dapatkan jika menggunakan jasa digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[830],"tags":[163],"class_list":["post-6070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-digital-market-agency"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Butuh Strategi Marketing? Bongkar 5 Metrik Analisis Digital Marketing<\/title>\n<meta name=\"description\" content=\"Strategi marketing yang efektif dibuat berdasarkan analisis strategi marketing. 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