{"id":657,"date":"2020-06-08T17:00:00","date_gmt":"2020-06-08T10:00:00","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=657"},"modified":"2025-10-01T08:22:21","modified_gmt":"2025-10-01T01:22:21","slug":"kenali-social-media-listening","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/kenali-social-media-listening\/","title":{"rendered":"Kenali Social Media Listening Lebih Jauh"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Social media listening memberi <\/span><span style=\"font-weight: 400;\">brand<\/span><span style=\"font-weight: 400;\"> kesempatan untuk melacak, menganalisis, dan menanggapi percakapan tentang mereka di media sosial.\u00c2\u00a0 Ini adalah komponen penting dari riset khalayak.<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Social Media Listening<\/span><\/h2>\n<p style=\"text-align: left;\"><b>Definisi <\/b><b>social media listening<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Social<\/span><span style=\"font-weight: 400;\"> media<\/span><span style=\"font-weight: 400;\"> listening<\/span><span style=\"font-weight: 400;\"> terjadi ketika Anda melacak platform media sosial Anda untuk mendapatkan <\/span><span style=\"font-weight: 400;\">mentions<\/span><span style=\"font-weight: 400;\"> dan percakapan yang terkait <\/span><span style=\"font-weight: 400;\">brand<\/span><span style=\"font-weight: 400;\"> Anda. Lalu, Anda menganalisis insights-nya untuk menemukan peluang bertindak.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Social<\/span><span style=\"font-weight: 400;\"> media<\/span><span style=\"font-weight: 400;\"> listening<\/span><span style=\"font-weight: 400;\"> adalah proses dua langkah.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Langkah 1: Monitor social media channels yang menyebutkan <\/span><span style=\"font-weight: 400;\">brand<\/span><span style=\"font-weight: 400;\"> Anda, pesaing, produk, dan kata kunci yang terkait dengan bisnis Anda.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Langkah 2: Analisis informasi untuk bagaimana mewujudkan apa yang Anda pelajari menjadi <\/span><span style=\"font-weight: 400;\">action<\/span><span style=\"font-weight: 400;\">.\u00c2\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Social<\/span><span style=\"font-weight: 400;\"> media<\/span><span style=\"font-weight: 400;\"> monitoring<\/span><span style=\"font-weight: 400;\"> melihat metrik:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bran<\/span><span style=\"font-weight: 400;\">d<\/span><span style=\"font-weight: 400;\"> mentions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tagar yang relevan<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Competi<\/span><span style=\"font-weight: 400;\">tor<\/span><span style=\"font-weight: 400;\"> mentions<\/span><span style=\"font-weight: 400;\">\u00c2\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tren industri<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">kemudian mengumpulkan data tentang metrik tersebut. Pemantauan media sosial sangat bagus untuk memantau <\/span><span style=\"font-weight: 400;\">campaign<\/span><span style=\"font-weight: 400;\"> pengujian ROI atau A\/B.<\/span><\/p>\n<p style=\"text-align: left;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-558 size-full\" src=\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2020\/06\/Picture2-7.png\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2020\/06\/Picture2-7.png 1920w, https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2020\/06\/Picture2-7-300x200.png 300w, https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2020\/06\/Picture2-7-768x512.png 768w, https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2020\/06\/Picture2-7-1024x683.png 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ketika Anda mengambil tindakan sebagai tanggapan atas data yang Anda kumpulkan, proses mendengarkan sosial dimulai.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Jika <\/span><span style=\"font-weight: 400;\">social<\/span><span style=\"font-weight: 400;\"> media<\/span><span style=\"font-weight: 400;\"> monitoring<\/span><span style=\"font-weight: 400;\"> melihat metrik seperti tingkat <\/span><span style=\"font-weight: 400;\">engagement<\/span><span style=\"font-weight: 400;\"> dan jumlah <\/span><span style=\"font-weight: 400;\">mention<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">so<\/span><span style=\"font-weight: 400;\">cial<\/span><span style=\"font-weight: 400;\"> media<\/span><span style=\"font-weight: 400;\"> listening<\/span><span style=\"font-weight: 400;\"> melihat melampaui angka untuk mempertimbangkan suasana di balik data.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ini membantu Anda memahami bagaimana perasaan orang tentang Anda dan pesaing Anda, tidak hanya menghitung berapa kali brand Anda disebutkan.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;Suasana <\/span><span style=\"font-weight: 400;\">online<\/span><span style=\"font-weight: 400;\">&#8221; juga disebut sentimen media sosial.\u00c2\u00a0 Mengawasi sentimen media sosial adalah bagian penting dari <\/span><span style=\"font-weight: 400;\">social<\/span><span style=\"font-weight: 400;\"> media<\/span><span style=\"font-weight: 400;\"> listeni<\/span><span style=\"font-weight: 400;\">ng<\/span><span style=\"font-weight: 400;\">. Ini juga memungkinkan Anda untuk segera menanggapi posting positif atau negatif.<\/span><\/p>\n<p style=\"text-align: left;\"><b>Mengapa <\/b><b>social media listening<\/b><b> itu penting<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Jika Anda tidak menggunakan media sosial untuk mendengarkan, Anda melewatkan banyak <\/span><span style=\"font-weight: 400;\">insights<\/span><span style=\"font-weight: 400;\"> berharga. Anda mungkin juga kehilangan wawasan tentang <\/span><span style=\"font-weight: 400;\">brand<\/span><span style=\"font-weight: 400;\"> Anda yang didiskusikan orang secara aktif. Anda ingin tahu apa yang orang katakan tentang Anda, bukan?<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Pelanggan memberi tahu apa yang mereka inginkan dari <\/span><span style=\"font-weight: 400;\">brand<\/span><span style=\"font-weight: 400;\"> Anda. Jika Anda peduli, Anda perlu melihat wawasan yang mungkin Anda dapatkan dari <\/span><span style=\"font-weight: 400;\">social<\/span><span style=\"font-weight: 400;\"> media<\/span><span style=\"font-weight: 400;\"> liste<\/span><span style=\"font-weight: 400;\">ning<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: left;\"><b>Bagaimana <\/b><b>social media listening<\/b><b> dapat membantu brand Anda?<\/b><\/p>\n<p style=\"text-align: left;\"><b>1. Customer engagement<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Mendengarkan sosial memberi Anda peluang untuk berdiskusi dengan pelanggan tentang <\/span><span style=\"font-weight: 400;\">brand<\/span><span style=\"font-weight: 400;\"> Anda.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Misalnya, pelanggan mungkin <\/span><span style=\"font-weight: 400;\">tweet<\/span><span style=\"font-weight: 400;\"> tentang seberapa mereka mencintai produk Anda atau permintaan <\/span><span style=\"font-weight: 400;\">customer<\/span><span style=\"font-weight: 400;\"> ser<\/span><span style=\"font-weight: 400;\">vice<\/span><span style=\"font-weight: 400;\">. Contoh perusahaan Aplikasi Online, Mereka sering menanggapi <\/span><span style=\"font-weight: 400;\">followers<\/span><span style=\"font-weight: 400;\"> yang <\/span><span style=\"font-weight: 400;\">tweet<\/span><span style=\"font-weight: 400;\"> tentang produk mereka dan menindaklanjuti mereka lewat DM.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ini menciptakan niat baik dengan <\/span><span style=\"font-weight: 400;\">followers<\/span><span style=\"font-weight: 400;\">\u00c2\u00a0 dan meningkatkan <\/span><span style=\"font-weight: 400;\">engagement<\/span><span style=\"font-weight: 400;\">. Pertimbangkan bahwa <\/span><span style=\"font-weight: 400;\">brand<\/span><span style=\"font-weight: 400;\"> Anda dapat melakukan hal yang sama.<\/span><\/p>\n<p style=\"text-align: left;\"><b>2. Kelola krisis<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Engagement<\/span><span style=\"font-weight: 400;\"> yang baik disertai dengan sentimen sosial yang positif. <\/span><span style=\"font-weight: 400;\">Soc<\/span><span style=\"font-weight: 400;\">ial<\/span><span style=\"font-weight: 400;\"> media<\/span><span style=\"font-weight: 400;\"> listening<\/span><span style=\"font-weight: 400;\"> memungkinkan Anda melacak sentimen itu secara langsung.\u00c2\u00a0\u00c2\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Dengan begitu, Anda dapat melihat post apa yang bekerja dengan baik untuk <\/span><span style=\"font-weight: 400;\">brand<\/span><span style=\"font-weight: 400;\"> Anda dan mana yang tidak.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Jika Anda mendapatkan banyak <\/span><span style=\"font-weight: 400;\">engagement<\/span><span style=\"font-weight: 400;\"> positif, cari penyebabnya. Pelanggan Anda berbagi banyak informasi tentang apa yang mereka sukai dan tidak mereka sukai. Pengetahuan ini dapat memandu strategi Anda di seluruh <\/span><span style=\"font-weight: 400;\">channels<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Jika sentimen turun, tinjau <\/span><span style=\"font-weight: 400;\">feedback<\/span><span style=\"font-weight: 400;\"> sosial untuk mencegah kesalahan yang sama di masa depan. Cari penyebabnya dan segera lakukan perubahan. Baik dengan menarik post yang bermasalah maupun meminta maaf atas postingan yang tidak sensitif.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Socia<\/span><span style=\"font-weight: 400;\">l<\/span><span style=\"font-weight: 400;\"> media<\/span><span style=\"font-weight: 400;\"> listening<\/span><span style=\"font-weight: 400;\"> juga membantu Anda mengatasi bencana <\/span><span style=\"font-weight: 400;\">pu<\/span><span style=\"font-weight: 400;\">blic<\/span><span style=\"font-weight: 400;\"> relations<\/span><span style=\"font-weight: 400;\"> sebelum\u00c2\u00a0 lepas kendali.\u00c2\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Penurunan sentiment pernah terjadi pada Nike. Pemain basket Zion Williamson cedera lutut karena sol sepatunya lepas saat bertanding. <\/span><span style=\"font-weight: 400;\">Influencer<\/span><span style=\"font-weight: 400;\"> dan selebriti menyuarakan kekhawatiran mereka terhadap Williamson sekaligus mengkritik Nike. Akibat peristiwa ini, penjualan <\/span><span style=\"font-weight: 400;\">sneakers<\/span><span style=\"font-weight: 400;\"> Nike turun 1,06 persen.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Tim media sosial Nike tidak menunggu sampai suasana memanas. Mereka langsung menanggapi <\/span><span style=\"font-weight: 400;\">tweet<\/span><span style=\"font-weight: 400;\">. Tim PR mereka merilis pernyataan keesokan harinya, berharap Willamson sembuh dan berjanji untuk menyelidiki masalah tersebut.\u00c2\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Mereka juga menghubungi Willamson untuk menawarinya <\/span><span style=\"font-weight: 400;\">deal<\/span><span style=\"font-weight: 400;\"> iklan. Niat baik, komitmen, dan kerendahan hati Nike dalam menghadapi krisis memungkinkan <\/span><span style=\"font-weight: 400;\">brand<\/span><span style=\"font-weight: 400;\"> untuk mengatasi situasi.<\/span><\/p>\n<p style=\"text-align: left;\"><b>3. Tracking<\/b><b> pesaing<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">So<\/span><span style=\"font-weight: 400;\">cial<\/span><span style=\"font-weight: 400;\"> media<\/span><span style=\"font-weight: 400;\"> listening<\/span><span style=\"font-weight: 400;\"> lebih dari sekadar memahami apa yang orang katakan tentang Anda. Anda juga ingin tahu apa yang mereka katakan tentang pesaing Anda.\u00c2\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Anda juga akan belajar apa yang dilakukan pesaing Anda secara <\/span><span style=\"font-weight: 400;\">real-time<\/span><span style=\"font-weight: 400;\">. Apakah mereka meluncurkan produk baru? Mengembangkan campaign marketing baru?\u00c2\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">S<\/span><span style=\"font-weight: 400;\">ocial<\/span><span style=\"font-weight: 400;\"> media<\/span><span style=\"font-weight: 400;\"> listening<\/span><span style=\"font-weight: 400;\"> memungkinkan Anda untuk mencari tahu tentang peluang dan ancaman yang terjadi sehingga Anda dapat merencanakan dan meresponsnya.<\/span><\/p>\n<p style=\"text-align: left;\"><b>4. Temukan <\/b><b>pain point<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Memantau percakapan di sekitar industri Anda mengungkapkan banyak sekali wawasan tentang apa yang berhasil dan apa yang tidak untuk pelanggan Anda.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Informasi ini sangat berharga untuk produk dan tim pemasaran Anda.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Anda juga akan belajar tentang frustrasi dengan produk Anda saat ini. Bisakah mengubah produk Anda untuk membantu mengatasi masalah? Jika Anda melakukannya, pastikan untuk memberi tahu orang-orang tentang hal itu dengan kampanye <\/span><span style=\"font-weight: 400;\">targ<\/span><span style=\"font-weight: 400;\">eted<\/span><span style=\"font-weight: 400;\"> marketing<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: left;\"><b>5. Temukan <\/b><b>leads<\/b> <b>sales<\/b><b> baru<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Pelanggan senang ketika <\/span><span style=\"font-weight: 400;\">brand<\/span><span style=\"font-weight: 400;\"> Anda memecahkan masalah mereka.<\/span><\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-560 size-full\" src=\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2020\/06\/Picture4-5.png\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2020\/06\/Picture4-5.png 1920w, https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2020\/06\/Picture4-5-300x200.png 300w, https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2020\/06\/Picture4-5-768x512.png 768w, https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2020\/06\/Picture4-5-1024x683.png 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Social<\/span><span style=\"font-weight: 400;\"> media<\/span><span style=\"font-weight: 400;\"> listening<\/span><span style=\"font-weight: 400;\"> membantu Anda mengembangkan hubungan dengan pelanggan potensial di industri Anda. Jangkau, buat koneksi, dan bagikan informasi bermanfaat. Ini akan membantu menetapkan <\/span><span style=\"font-weight: 400;\">brand<\/span><span style=\"font-weight: 400;\"> Anda sebagai sumber terbaik untuk membuat keputusan pembelian.<\/span><\/p>\n<p style=\"text-align: left;\"><b>6<\/b><span style=\"font-weight: 400;\">.<\/span><b> Identifikasi <\/b><b>influencer<\/b><b> dan pendukung<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Memantau percakapan sosial tentang industri Anda akan memberi Anda perasaan tentang siapa <\/span><span style=\"font-weight: 400;\">influencer<\/span><span style=\"font-weight: 400;\"> penting itu. Ini adalah orang-orang penting untuk dihubungkan.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Seperti yang tersirat dalam istilah itu sendiri, mereka dapat memiliki pengaruh besar pada bagaimana perasaan <\/span><span style=\"font-weight: 400;\">follower<\/span><span style=\"font-weight: 400;\"> dan penggemar mereka tentang Anda atau pesaing Anda.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Anda juga akan menemukan orang-orang yang\u00c2\u00a0 menyukai <\/span><span style=\"font-weight: 400;\">brand<\/span><span style=\"font-weight: 400;\"> Anda dan mengatakan hal-hal baik tentang Anda di media sosial. Ini adalah brand <\/span><span style=\"font-weight: 400;\">supporter<\/span><span style=\"font-weight: 400;\"> alami. Jangkau mereka dan cari peluang untuk berkolaborasi.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ingin tahu apa yang internet katakan tentang <\/span><span style=\"font-weight: 400;\">brand<\/span><span style=\"font-weight: 400;\"> Anda sekaligus meningkatkan performa? Tim Social Media Listening di <\/span><span style=\"font-weight: 400;\">dig<\/span><span style=\"font-weight: 400;\">ital<\/span><span style=\"font-weight: 400;\"> agency<\/span><span style=\"font-weight: 400;\"> IDEOWORKS.id akan membantu memonitor dan menganalisis <\/span><span style=\"font-weight: 400;\">brand<\/span><span style=\"font-weight: 400;\"> Anda.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media listening memberi brand kesempatan untuk melacak, menganalisis, dan menanggapi percakapan tentang mereka di media sosial.\u00c2\u00a0 Ini adalah komponen penting dari riset khalayak. Social Media Listening Definisi social media listening Social media listening terjadi ketika Anda melacak platform media sosial Anda untuk mendapatkan mentions dan percakapan yang terkait brand Anda. Lalu, Anda menganalisis insights-nya [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[826],"tags":[],"class_list":["post-657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kenali Social Media Listening Lebih Jauh - IDEOWORKS<\/title>\n<meta name=\"description\" content=\"Social listening memberi brand kesempatan untuk melacak dan menganalisis percakapan tentang mereka di media sosial. 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