{"id":6786,"date":"2023-03-27T09:09:29","date_gmt":"2023-03-27T02:09:29","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=6786"},"modified":"2025-10-01T08:18:45","modified_gmt":"2025-10-01T01:18:45","slug":"cari-tahu-strategi-jitu-marketing-inbound-tahun-2023-disini","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/cari-tahu-strategi-jitu-marketing-inbound-tahun-2023-disini\/","title":{"rendered":"Cari Tahu Strategi Jitu Marketing Inbound Tahun 2023 di Sini!"},"content":{"rendered":"

Meningkatnya pengguna <\/span>smartphone <\/span><\/i>dan internet turut mengubah dunia, salah satunya dalam bidang pemasaran. Bila sebelumnya orang lebih banyak menerapkan <\/span>outbound marketing <\/span><\/i>yang kuno dan cenderung memaksa calon pembeli, <\/span>inbound marketing <\/span><\/i>hadir sebagai solusi yang lebih <\/span>smooth <\/span><\/i>dan tidak terkesan mengganggu. Lantas, apakah <\/span>marketing inbound <\/span><\/i>ini masih relevan untuk diterapkan pada 2023?<\/span><\/p>\n

Mengapa marketing inbound penting?<\/b><\/h2>\n

Pasca-pandemi Covid-19, banyak kegiatan yang akhirnya dialihkan secara <\/span>online<\/span><\/i>. Hal ini tentu turut meningkatkan penggunaan <\/span>smartphone<\/span><\/i> dan internet, tak terkecuali media sosial, <\/span>search engine<\/span><\/i>, <\/span>website, <\/span><\/i>dan lainnya. Maka dari itu, <\/span>inbound marketing <\/span><\/i>yang berkutat di tiga platform tersebut tentunya malah semakin relevan untuk dijalankan pada 2023.<\/span><\/p>\n

Pola kebiasaan konsumen yang akan mencari produk atau jasa sesuai dengan kebutuhannya sendiri pun makin menjelaskan, mengapa <\/span>marketing inbound<\/span><\/i> begitu penting bagi bisnis saat ini. Ketika produk Anda muncul di hasil pencarian target konsumen Anda, di situlah peluang Anda bertambah sebagai sebuah <\/span>brand<\/span><\/i>.<\/span><\/p>\n

Inbound marketing <\/span><\/i>dilakukan dengan cara mengetahui kebutuhan dan kebiasaan target <\/span>market <\/span><\/i>Anda serta memaksimalkannya. Pasalnya, kini orang lebih suka mencari produk berdasarkan permasalahan atau seleranya sendiri. Daripada menerapkan <\/span>outbound marketing<\/span><\/i>, strategi <\/span>digital marketing inbound <\/span><\/i>lebih signifikan dalam menaikkan <\/span>awareness <\/span><\/i>serta interaksi dengan konsumen.<\/span><\/p>\n

Kelebihan teknik marketing inbound<\/b><\/h2>\n

Jika dibandingkan dengan <\/span>outbound marketing,<\/span><\/i> metode yang dilakukan dalam <\/span>digital marketing inbound <\/span><\/i>terasa lebih tidak mengganggu calon konsumen Anda. Malahan, teknik pemasaran ini sifatnya ingin lebih memahami dan menjawab persoalan konsumen.<\/span><\/p>\n

Hal ini disebabkan oleh metodenya yang lebih mengedepankan pendekatan pada konsumen ketimbang memaparkan produk secara panjang lebar pada target yang salah. Selain itu, metode ini juga relatif lebih terjangkau karena bisnis Anda sudah tahu siapa saja target <\/span>market <\/span><\/i>yang harus Anda jangkau.\u00c2\u00a0<\/span><\/p>\n

Strategi jitu marketing inbound tahun 2023<\/b><\/h2>\n

Lantas, apa saja strategi <\/span>digital marketing inbound <\/span><\/i>pada 2023 yang masih relevan dan jitu? Simak penjelasan di bawah ini untuk tahu lima strategi yang bisa Anda lakukan!<\/span><\/p>\n

1. Beri konten yang relevan dan interaktif<\/i><\/b><\/h3>\n

Saat ini, <\/span>brand <\/span><\/i>yang dapat mengerti persoalan dan kebutuhan konsumen akan mendapat nilai lebih. Namun, selain menghasilkan produk-produk yang solutif, Anda juga bisa menghadirkan konten yang sifatnya interaktif serta relevan dengan target <\/span>market <\/span><\/i>Anda.<\/span><\/p>\n

Konten yang interaktif terbukti akan meningkatkan <\/span>engagement<\/span><\/i>, seperti <\/span>like, comment, <\/span><\/i>dan <\/span>share<\/span><\/i>. Dampaknya, bisnis Anda bisa mendapat perhatian yang semakin luas dari konsumen dan calon pembeli potensial lainnya.<\/span><\/p>\n

2. Kerja sama dengan micro-influencer<\/i><\/b><\/h3>\n

Mulailah semuanya dari hal yang kecil, tapi fokus dan konsisten, begitu juga saat akan menggaet <\/span>partner<\/span><\/i> berkolaborasi. Pilihlah <\/span>micro-influencer <\/span><\/i>yang pengikutnya tidak terlalu banyak, tapi punya komunitas yang solid dan aktif. Kemudian, ajaklah lebih banyak <\/span>micro-influencer <\/span><\/i>untuk berkolaborasi guna memikat perhatian dari berbagai komunitas yang lebih beragam.<\/span><\/p>\n

3. Manfaatkan teknologi AI<\/i><\/b><\/h3>\n

Anda juga bisa memanfaatkan kehadiran teknologi AI (<\/span>Artificial Intelligence<\/span><\/i>) untuk menjalankan <\/span>digital marketing inbound<\/span><\/i>. AI terbukti bisa memahami dan memenuhi kebutuhan konsumen dengan lebih baik. Bahkan, bisnis Anda jadi bisa menyuguhkan pilihan berdasarkan preferensi konsumen Anda sebelumnya.<\/span><\/p>\n

Sebagai contoh, setiap konsumen akan memperoleh pengalaman yang berbeda saat membuka <\/span>e-commerce <\/span><\/i>bisnis Anda. Hal ini disebabkan oleh perbedaan preferensi antar satu konsumen dengan lainnya yang telah dipindai oleh AI. Makin relevan <\/span>suggest-suggest <\/span><\/i>yang Anda berikan, tentu konsumen akan merasa lebih dimengerti dan dihargai.<\/span><\/p>\n

4. Saatnya tap in ke konten video pendek<\/i><\/b><\/h3>\n

Zaman yang bergerak semakin cepat turut membuat orang menginginkan hal yang serba-cepat. Tak heran bila kini ada konten video pendek di berbagai media sosial, seperti Instagram, YouTube, bahkan TikTok. Melihat fenomena ini, Anda bisa memanfaatkannya sebagai konten <\/span>marketing inbound <\/span><\/i>yang jitu.<\/span><\/p>\n

5. Mulai eksperimen dengan podcast<\/i><\/b><\/h3>\n

Selain didominasi dengan video viral berdurasi pendek, <\/span>marketing inbound strategy <\/span><\/i>juga mulai dihiasi dengan <\/span>podcast<\/span><\/i>. Anda bisa membuat <\/span>podcast <\/span><\/i>bisnis Anda sendiri atau menitipkannya di kanal-kanal <\/span>podcast <\/span><\/i>yang pengikutnya sudah banyak. Dengan begitu, <\/span>brand awareness <\/span><\/i>akan makin meningkat.<\/span><\/p>\n

Itulah penjelasan mengapa <\/span>digital marketing inbound <\/span><\/i>perlu digalakkan pada 2023 ini. Jika Anda merasa belum sanggup untuk melakukan kelima <\/span>marketing inbound strategy <\/span><\/i>di atas, para pelaku bisnis bisa menggunakan jasa <\/span>digital marketing agency.<\/span><\/i><\/p>\n

Salah satu <\/span>agency <\/span><\/i>yang bisa membantu Anda dalam menerapkan teknik marketing <\/span>inbound <\/span><\/i>secara tepat adalah IDEOWORKS<\/a>. Dengan layanan <\/span>all-in-one<\/span><\/i>, Anda jadi tak perlu pusing memikirkan proses perencanaan, pengembangan, hingga eksekusi <\/span>campaign <\/span><\/i>Anda.\u00c2\u00a0<\/span><\/p>\n

 <\/p>\n

Baca Juga :<\/h3>\n

Creative Online Marketing Jadi Solusi Menghadapi Resesi<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Meningkatnya pengguna smartphone dan internet turut mengubah dunia, salah satunya dalam bidang pemasaran. Bila sebelumnya orang lebih banyak menerapkan outbound marketing yang kuno dan cenderung memaksa calon pembeli, inbound marketing hadir sebagai solusi yang lebih smooth dan tidak terkesan mengganggu. Lantas, apakah marketing inbound ini masih relevan untuk diterapkan pada 2023? Mengapa marketing inbound penting? […]<\/p>\n","protected":false},"author":1,"featured_media":6787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[832],"tags":[289],"class_list":["post-6786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance","tag-marketing-inbound"],"acf":[],"yoast_head":"\nCari Tahu Strategi Jitu Marketing Inbound Tahun 2023 di Sini!<\/title>\n<meta name=\"description\" content=\"Pada 2023 ini, apakah masih relevan menerapkan strategi digital marketing inbound untuk bisnis? 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