{"id":6838,"date":"2023-04-10T10:00:13","date_gmt":"2023-04-10T03:00:13","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=6838"},"modified":"2025-10-01T08:27:28","modified_gmt":"2025-10-01T01:27:28","slug":"social-listening-vs-monitoring-sudah-tahu-apa-bedanya","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/","title":{"rendered":"Social Listening vs Monitoring, Sudah Tahu Apa Bedanya?"},"content":{"rendered":"

Pernahkah Anda mendengar tentang <\/span>social listening<\/span><\/i>? Seiring berjalannya waktu, semakin banyak <\/span>brand <\/span><\/i>baru bermunculan hingga menyebabkan persaingan meningkat. Oleh karenanya, memasuki tahun baru 2023 ini, sudah saatnya untuk mengencangkan strategi <\/span>marketing<\/span><\/i>. Caranya bisa dengan melakukan <\/span>social listening<\/span><\/i>.<\/span><\/p>\n

Strategi <\/span>social listening <\/span><\/i>akan membantu Anda membangun persepsi konsumen terhadap <\/span>brand<\/span><\/i>. Biasanya, strategi ini dijalankan bersamaan dengan <\/span>social monitoring<\/span><\/i>. Artikel kali ini akan mengulas kedua strategi <\/span>marketing <\/span><\/i>tersebut beserta perbedaannya. Mari simak bersama!<\/span><\/p>\n

Apa itu social listening?<\/b><\/h2>\n

Social listening <\/span><\/i>merupakan suatu strategi <\/span>marketing<\/span><\/i> yang mempelajari interaksi antara <\/span>brand <\/span><\/i>dengan para pelanggan. Fungsi <\/span>social listening marketing <\/span><\/i>bisnis<\/span> secara umum adalah untuk mengetahui seperti apa persepsi konsumen terhadap <\/span>brand<\/span><\/i>.<\/span><\/p>\n

Dari situ, kemudian <\/span>brand <\/span><\/i>dapat memanfaatkannya untuk menyusun strategi pendekatan yang lebih baik kepada konsumen hingga sebagai pondasi pengembangan produk baru.<\/span><\/p>\n

Apa itu social monitoring?<\/b><\/h2>\n

Selain <\/span>social listening<\/span><\/i>, ada juga strategi <\/span>marketing<\/span><\/i> social monitoring<\/span><\/i>. Ini merupakan suatu strategi yang mengidentifikasi, melacak, dan menanggapi penyebutan <\/span>brand<\/span><\/i> di berbagai platform media sosial (termasuk situs <\/span>web<\/span><\/i>, <\/span>blog<\/span><\/i>, forum, hingga laman ulasan). Fungsi <\/span>social monitoring <\/span><\/i>adalah untuk mempelajari bagaimana konsumen melihat <\/span>brand <\/span><\/i>Anda.<\/span><\/p>\n

Jadi, apa bedanya social listening dan social monitoring?<\/b><\/h2>\n

Jika dilihat sekilas, <\/span>social listening <\/span><\/i>dan <\/span>social monitoring <\/span><\/i>tampak mirip. Terlebih, keduanya sama-sama digunakan untuk mengetahui persepsi konsumen terhadap <\/span>brand<\/span><\/i>. Namun, sebenarnya <\/span>social listening <\/span><\/i>dan <\/span>social monitoring <\/span><\/i>adalah dua hal yang berbeda. <\/span>Social monitoring market strategy <\/span><\/i>mengidentifikasi penyebutan <\/span>brand <\/span><\/i>dalam skala mikro, sementara <\/span>social listening market strategy <\/span><\/i>melakukan identifikasi dalam skala makro.<\/span><\/p>\n

Social monitoring <\/span><\/i>merupakan sebuah solusi jangka pendek, tentang bagaimana Anda menanggapi pendapat konsumen (misalnya dengan menjawab keluhan konsumen). Di sisi lain, <\/span>social listening <\/span><\/i>adalah solusi proaktif jangka panjang. Katakanlah produk baru Anda menerima banyak kritik dari konsumen, maka strategi ini akan menganalisis apa penyebab produk tersebut dikritik sehingga nanti Anda bisa menemukan solusinya agar tidak terjadi masalah serupa di masa mendatang.<\/span><\/p>\n

Manfaat social listening untuk bisnis<\/b><\/h2>\n

Dari poin-poin di atas, sudah tersirat beberapa manfaat dari <\/span>social listening <\/span><\/i>sebagai <\/span>marketing <\/span><\/i>bisnis. Penjelasan yang lebih detail bisa Anda simak pada poin-poin di bawah ini.<\/span><\/p>\n

1. Mengetahui secara pasti kepuasan pelanggan<\/i><\/b><\/p>\n

Melakukan <\/span>social listening <\/span><\/i>akan membantu Anda mengenal pelanggan lebih jauh. Ini termasuk mengukur tingkat kepuasan pelanggan dengan pasti. <\/span>Contoh sederhananya, pelanggan yang puas pasti tak ragu untuk membuat <\/span>postingan <\/span><\/i>mengenai produk Anda. Saat melakukan <\/span>social listening<\/span><\/i>, Anda bahkan bisa menemukan percakapan antar beberapa pengguna media sosial yang membahas produk Anda. <\/span>Dari situ, Anda bisa tahu bagaimana persepsi konsumen terhadap produk yang sudah diluncurkan, bahkan persepsi konsumen terhadap <\/span>brand <\/span><\/i>Anda secara keseluruhan.<\/span><\/p>\n

2. Memanfaatkan feedback pelanggan untuk perkembangan bisnis<\/i><\/b><\/p>\n

Masih berhubungan dengan poin sebelumnya, <\/span>social listening <\/span><\/i>pun dapat Anda manfaatkan untuk mengembangkan bisnis. <\/span>Kembali pada contoh <\/span>postingan <\/span><\/i>yang memuji produk Anda. Mempelajari konten semacam ini akan membantu Anda mengetahui hal apa yang disukai dan tidak disukai oleh pelanggan. Ini merupakan sebuah pondasi yang kuat untuk mengembangkan bisnis Anda.<\/span><\/p>\n

3. Membantu memahami tren<\/i><\/b><\/p>\n

Sekarang ini, tren media sosial begitu cepat berubah. Konten yang hari ini viral bisa jadi terlupakan beberapa hari kemudian. Penting bagi <\/span>brand <\/span><\/i>yang mengandalkan media sosial sebagai strategi <\/span>marketing<\/span><\/i> untuk mempelajari tren tersebut. Mempelajari tren akan membantu agar konten <\/span>marketing<\/span><\/i> Anda tetap relevan di mata konsumen.<\/span><\/p>\n

Dengan menerapkan <\/span>social listening<\/span><\/i>, Anda bisa mengidentifikasi <\/span>keyword <\/span><\/i>serta <\/span>hashtag <\/span><\/i>yang sedang naik dan masih berhubungan dengan <\/span>brand<\/span><\/i>. Cara ini pun dapat digunakan untuk memprediksi tren yang kemungkinan akan muncul di masa mendatang.<\/span><\/p>\n

Lalu, di antara <\/span>social listening <\/span><\/i>dan <\/span>social monitoring<\/span><\/i>, manakah yang harus dilakukan? Keduanya bisa dilakukan beriringan dan bahkan saling melengkapi. Apa pun strategi <\/span>digital mareketing <\/span><\/i>yang Anda jalankan, percayakan pada<\/span> IDEOWORKS<\/span><\/a>.<\/span><\/p>\n

Sebagai <\/span>integrated digital marketing agency<\/span><\/i>, IDEOWORKS menawarkan solusi <\/span>digital marketing <\/span><\/i>yang komprehensif, memungkinkan Anda untuk menjangkau target pasar dengan mudah. Kunjungi<\/span> website <\/span><\/i>IDEOWORKS<\/span><\/a> untuk informasi lebih lanjut!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Pernahkah Anda mendengar tentang social listening? Seiring berjalannya waktu, semakin banyak brand baru bermunculan hingga menyebabkan persaingan meningkat. Oleh karenanya, memasuki tahun baru 2023 ini, sudah saatnya untuk mengencangkan strategi marketing. Caranya bisa dengan melakukan social listening. Strategi social listening akan membantu Anda membangun persepsi konsumen terhadap brand. Biasanya, strategi ini dijalankan bersamaan dengan social […]<\/p>\n","protected":false},"author":1,"featured_media":6839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[830],"tags":[291],"class_list":["post-6838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-social-listening"],"acf":[],"yoast_head":"\nSocial Listening vs Monitoring, Sudah Tahu Apa Bedanya?<\/title>\n<meta name=\"description\" content=\"Pernahkah Anda mendengar tentang social listening market strategy? Jika belum, strategy ini cocok untuk diterapkan pada tahun 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Listening vs Monitoring, Sudah Tahu Apa Bedanya?\" \/>\n<meta property=\"og:description\" content=\"Pernahkah Anda mendengar tentang social listening market strategy? Jika belum, strategy ini cocok untuk diterapkan pada tahun 2023.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/\" \/>\n<meta property=\"og:site_name\" content=\"IDEOWORKS\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-10T03:00:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T01:27:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/04\/close-up-young-handsome-man-isolated_273609-35950.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/cf8bdd11f8f23713b384525c18d4cfb7\"},\"headline\":\"Social Listening vs Monitoring, Sudah Tahu Apa Bedanya?\",\"datePublished\":\"2023-04-10T03:00:13+00:00\",\"dateModified\":\"2025-10-01T01:27:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/\"},\"wordCount\":603,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/04\/close-up-young-handsome-man-isolated_273609-35950.jpg\",\"keywords\":[\"Social listening\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/\",\"url\":\"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/\",\"name\":\"Social Listening vs Monitoring, Sudah Tahu Apa Bedanya?\",\"isPartOf\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/04\/close-up-young-handsome-man-isolated_273609-35950.jpg\",\"datePublished\":\"2023-04-10T03:00:13+00:00\",\"dateModified\":\"2025-10-01T01:27:28+00:00\",\"description\":\"Pernahkah Anda mendengar tentang social listening market strategy? Jika belum, strategy ini cocok untuk diterapkan pada tahun 2023.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/#primaryimage\",\"url\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/04\/close-up-young-handsome-man-isolated_273609-35950.jpg\",\"contentUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/04\/close-up-young-handsome-man-isolated_273609-35950.jpg\",\"width\":900,\"height\":600,\"caption\":\"Social Listening vs Monitoring, Sudah Tahu Apa Bedanya?\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ideoworks.id\/en\/#website\",\"url\":\"https:\/\/ideoworks.id\/en\/\",\"name\":\"IDEOWORKS\",\"description\":\"Make Idea Works\",\"publisher\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ideoworks.id\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ideoworks.id\/en\/#organization\",\"name\":\"IDEOWORKS\",\"url\":\"https:\/\/ideoworks.id\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg\",\"contentUrl\":\"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg\",\"width\":582,\"height\":70,\"caption\":\"IDEOWORKS\"},\"image\":{\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/cf8bdd11f8f23713b384525c18d4cfb7\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ideoworks.id\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d4f6ef60983f6952f9eda49a4cb472b3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d4f6ef60983f6952f9eda49a4cb472b3?s=96&d=mm&r=g\",\"caption\":\"admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Listening vs Monitoring, Sudah Tahu Apa Bedanya?","description":"Pernahkah Anda mendengar tentang social listening market strategy? Jika belum, strategy ini cocok untuk diterapkan pada tahun 2023.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/","og_locale":"en_US","og_type":"article","og_title":"Social Listening vs Monitoring, Sudah Tahu Apa Bedanya?","og_description":"Pernahkah Anda mendengar tentang social listening market strategy? Jika belum, strategy ini cocok untuk diterapkan pada tahun 2023.","og_url":"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/","og_site_name":"IDEOWORKS","article_published_time":"2023-04-10T03:00:13+00:00","article_modified_time":"2025-10-01T01:27:28+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/04\/close-up-young-handsome-man-isolated_273609-35950.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/#article","isPartOf":{"@id":"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/"},"author":{"name":"admin","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/cf8bdd11f8f23713b384525c18d4cfb7"},"headline":"Social Listening vs Monitoring, Sudah Tahu Apa Bedanya?","datePublished":"2023-04-10T03:00:13+00:00","dateModified":"2025-10-01T01:27:28+00:00","mainEntityOfPage":{"@id":"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/"},"wordCount":603,"commentCount":0,"publisher":{"@id":"https:\/\/ideoworks.id\/en\/#organization"},"image":{"@id":"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/#primaryimage"},"thumbnailUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/04\/close-up-young-handsome-man-isolated_273609-35950.jpg","keywords":["Social listening"],"articleSection":["Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/","url":"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/","name":"Social Listening vs Monitoring, Sudah Tahu Apa Bedanya?","isPartOf":{"@id":"https:\/\/ideoworks.id\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/#primaryimage"},"image":{"@id":"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/#primaryimage"},"thumbnailUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/04\/close-up-young-handsome-man-isolated_273609-35950.jpg","datePublished":"2023-04-10T03:00:13+00:00","dateModified":"2025-10-01T01:27:28+00:00","description":"Pernahkah Anda mendengar tentang social listening market strategy? Jika belum, strategy ini cocok untuk diterapkan pada tahun 2023.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/social-listening-vs-monitoring-sudah-tahu-apa-bedanya\/#primaryimage","url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/04\/close-up-young-handsome-man-isolated_273609-35950.jpg","contentUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/04\/close-up-young-handsome-man-isolated_273609-35950.jpg","width":900,"height":600,"caption":"Social Listening vs Monitoring, Sudah Tahu Apa Bedanya?"},{"@type":"WebSite","@id":"https:\/\/ideoworks.id\/en\/#website","url":"https:\/\/ideoworks.id\/en\/","name":"IDEOWORKS","description":"Make Idea Works","publisher":{"@id":"https:\/\/ideoworks.id\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ideoworks.id\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ideoworks.id\/en\/#organization","name":"IDEOWORKS","url":"https:\/\/ideoworks.id\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/","url":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg","contentUrl":"https:\/\/ideoworks.id\/en\/wp-content\/uploads\/2023\/10\/Logo-IDEOWORKS-white.svg","width":582,"height":70,"caption":"IDEOWORKS"},"image":{"@id":"https:\/\/ideoworks.id\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/cf8bdd11f8f23713b384525c18d4cfb7","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ideoworks.id\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d4f6ef60983f6952f9eda49a4cb472b3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d4f6ef60983f6952f9eda49a4cb472b3?s=96&d=mm&r=g","caption":"admin"}}]}},"_links":{"self":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/6838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/comments?post=6838"}],"version-history":[{"count":1,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/6838\/revisions"}],"predecessor-version":[{"id":6841,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/posts\/6838\/revisions\/6841"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/media\/6839"}],"wp:attachment":[{"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/media?parent=6838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/categories?post=6838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideoworks.id\/en\/wp-json\/wp\/v2\/tags?post=6838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}