{"id":7243,"date":"2023-04-18T10:04:16","date_gmt":"2023-04-18T03:04:16","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=7243"},"modified":"2025-10-01T08:22:17","modified_gmt":"2025-10-01T01:22:17","slug":"6-tips-jitu-riset-yang-works-tahun-2023-ala-social-listening-agency","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/6-tips-jitu-riset-yang-works-tahun-2023-ala-social-listening-agency\/","title":{"rendered":"6 Tips Jitu Riset yang Works Tahun 2023 ala Social Listening Agency"},"content":{"rendered":"

Saat menganalisis pendapat audiens mengenai <\/span>brand<\/span><\/i> Anda, dikenal istilah <\/span>social listening<\/span><\/i>. Singkatnya, <\/span>social listening <\/span><\/i>adalah usaha untuk mendengarkan, memahami, serta menarik kesimpulan dari pendapat <\/span>customer<\/span><\/i>. Aktivitas ini bisa dilakukan oleh tim <\/span>in-house<\/span><\/i> dari perusahaan atau dengan bantuan dari <\/span>social listening agency<\/span><\/i>.\u00c2\u00a0<\/span><\/p>\n

Dalam praktiknya, <\/span>social listening <\/span><\/i>tidak hanya dilakukan terhadap pendapat <\/span>customer <\/span><\/i>Anda, tetapi juga <\/span>customer<\/span><\/i> brand<\/span><\/i> pesaing. Intinya, strategi ini dilakukan untuk menganalisis bagaimana keadaan pasar saat ini dengan cara mendengarkan pendapat <\/span>customer<\/span><\/i>. Lantas, adakah <\/span>tools <\/span><\/i>khusus untuk melakukan hal ini?<\/span><\/p>\n

Tools social listening<\/b><\/h2>\n

Salah satu platform yang umum digunakan oleh <\/span>brand<\/span><\/i> adalah media sosial. Di media sosial, <\/span>customer<\/span><\/i> bisa dengan mudah menyampaikan pendapatnya mengenai suatu <\/span>brand<\/span><\/i>, tanpa perlu mengunjungi <\/span>website<\/span><\/i> brand<\/span><\/i> atau menghubungi mereka melalui <\/span>call center<\/span><\/i>. Sebuah survei mengungkapkan bahwa <\/span>90% pengguna media sosial<\/span> pernah menggunakan akun mereka untuk berkomunikasi dengan pihak <\/span>brand<\/span><\/i>.\u00c2\u00a0<\/span><\/p>\n

Meskipun penting, melakukan <\/span>social listening<\/span><\/i> bukanlah hal yang mudah. Dibutuhkan akses pada beberapa <\/span>tools<\/span><\/i> beserta kemampuan untuk menggunakannya secara efektif agar hasil analisis bisa optimal. Di sinilah jasa <\/span>social listening agency<\/span><\/i> dibutuhkan. Setiap agensi tepercaya pasti telah memiliki akses pada <\/span>tools<\/span><\/i> tersebut serta sumber daya manusia untuk mengoperasikannya. Tetapi, tidak ada salahnya jika Anda belajar sedikit mengenai riset <\/span>social listening<\/span><\/i> yang umum dilakukan oleh <\/span>agency<\/span><\/i>.<\/span><\/p>\n

6 Tips riset ala social listening agency<\/b><\/h2>\n

Berikut adalah beberapa tips yang bisa Anda pertimbangkan saat melakukan <\/span>social listening<\/span><\/i> ala <\/span>social listening marketing agency<\/span><\/i>. Simak sampai tuntas untuk informasi lebih lengkap!<\/span><\/p>\n

1. Dengarkan pelanggan dari berbagai platform<\/i><\/b><\/h3>\n

Saat ini, ada banyak platform yang bisa dipakai oleh pengguna internet untuk menyampaikan pendapat mereka mengenai suatu <\/span>brand<\/span><\/i>. Bahkan, rata-rata setiap orang menggunakan <\/span>7,2 media sosial<\/span> setiap bulannya. Sebagai pemilik bisnis, Anda tidak boleh kecolongan dan cobalah mendengarkan audiens dari segala platform untuk memperoleh <\/span>dataset<\/span><\/i> yang lebih besar.<\/span><\/p>\n

2. Jadilah bisnis yang lebih responsif<\/i><\/b><\/h3>\n

Selagi mendengarkan, tidak ada salahnya jika Anda juga menerapkan <\/span>social monitoring<\/span><\/i>. Jadi, tidak hanya mendengarkan <\/span>customer<\/span><\/i>, Anda juga bisa menanggapi pendapat <\/span>customer<\/span><\/i> mengenai <\/span>brand<\/span><\/i> Anda, baik yang memberikan respons positif maupun negatif. Hal ini berpotensi akan meningkatkan loyalitas <\/span>customer<\/span><\/i> terhadap <\/span>brand<\/span><\/i> Anda.<\/span><\/p>\n

3. Cari tahu konsumen yang memberi nilai positif<\/i><\/b><\/h3>\n

Social listening<\/span><\/i> tidak melulu mengenai mencari sentimen negatif audiens. Anda juga perlu mencatat respons positif audiens terhadap <\/span>brand <\/span><\/i>Anda. Setelah itu, Anda bisa menganalisis mereka dan mencari tahu beberapa hal, seperti bagaimana gaya hidup mereka serta apa saja yang mereka sukai. Dengan begitu, Anda bisa mendapatkan gambaran mengenai <\/span>customer<\/span><\/i> saat harus membuat persona.<\/span><\/p>\n

4. Pahami tren sekaligus polanya<\/i><\/b><\/h3>\n

Salah satu tujuan dari penggunaan jasa <\/span>social listening agency<\/span><\/i> adalah agar mereka bisa menganalisis sebuah tren atau pola dari suatu bidang bisnis. Dari hasil analisis tersebut, Anda bisa mendapatkan berbagai macam informasi untuk meningkatkan kualitas produk Anda. Selain itu, Anda juga bisa memberikan pelayanan yang lebih baik kepada <\/span>customer<\/span><\/i>.<\/span><\/p>\n

5. Rencanakan perubahan<\/i><\/b><\/h3>\n

Jika dari hasil analisis ditemukan ada suatu hal yang salah, buatlah rencana perubahan untuk menjadi lebih baik. Hal ini tidak terbatas pada kualitas produk atau jasa yang Anda tawarkan, tapi juga berbagai aspek lainnya yang mendapat respons dari audiens.<\/span><\/p>\n

6. Buat karya kolaborasi<\/i><\/b><\/h3>\n

Seperti yang telah dijelaskan sebelumnya, <\/span>social listening<\/span><\/i> tidak terbatas pada satu aspek bisnis saja. Oleh karena itu, antara tim satu dengan tim lain pada perusahaan Anda wajib bekerja sama demi menyelesaikan masalah yang umum dijadikan sebagai bahan pembicaraan oleh <\/span>customer<\/span><\/i>. Jadi, bukan berarti <\/span>social listening<\/span><\/i> adalah tugas dari dan untuk tim media sosial saja.<\/span><\/p>\n

Jika dilihat sekilas, <\/span>social listening<\/span><\/i> adalah hal yang mudah untuk dilakukan, tapi ternyata tidak demikian dalam praktiknya. Itulah mengapa Anda membutuhkan jasa <\/span>social listening agency<\/span><\/i>. Fungsi <\/span>social listening<\/span><\/i> agency<\/span><\/i> adalah untuk mempermudah tugas Anda dalam menganalisis sentimen audiens dengan menggunakan beberapa indikator yang telah ditetapkan.<\/span><\/p>\n

Anda bisa langsung berkonsultasi dengan IDEOWORKS yang dapat menjalankan fungsi <\/span>social listening agency. <\/span><\/i>IDEOWORKS tidak hanya berfokus pada <\/span>social listening<\/span><\/i> saja, tapi juga kebutuhan <\/span>marketing<\/span><\/i> lainnya. Mulai dari perencanaan strategi, eksekusi, hingga evaluasi, semua bisa Anda lakukan bersama IDEOWORKS. Ingin tahu lebih lanjut mengenai pelayanan yang ditawarkan beserta portofolio dari kami? Anda bisa <\/span>klik di sini<\/span><\/a>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Saat menganalisis pendapat audiens mengenai brand Anda, dikenal istilah social listening. Singkatnya, social listening adalah usaha untuk mendengarkan, memahami, serta menarik kesimpulan dari pendapat customer. Aktivitas ini bisa dilakukan oleh tim in-house dari perusahaan atau dengan bantuan dari social listening agency.\u00c2\u00a0 Dalam praktiknya, social listening tidak hanya dilakukan terhadap pendapat customer Anda, tetapi juga customer […]<\/p>\n","protected":false},"author":1,"featured_media":7244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[826],"tags":[297],"class_list":["post-7243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-social-listening-agency"],"acf":[],"yoast_head":"\n6 Tips Jitu Riset yang Works Tahun 2023 ala Social Listening Agency<\/title>\n<meta name=\"description\" content=\"Melakukan social listening bukanlah hal yang mustahil bila Anda tahu enam tips riset yang jitu ala social listening agency berikut!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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