{"id":7536,"date":"2023-05-09T16:25:40","date_gmt":"2023-05-09T09:25:40","guid":{"rendered":"https:\/\/ideoworks.id\/en\/?p=7536"},"modified":"2025-10-01T08:25:04","modified_gmt":"2025-10-01T01:25:04","slug":"4-contoh-brand-discovery-strategy-yang-terbukti-ampuh-untuk-diterap","status":"publish","type":"post","link":"https:\/\/ideoworks.id\/en\/4-contoh-brand-discovery-strategy-yang-terbukti-ampuh-untuk-diterap\/","title":{"rendered":"4 Contoh Brand Discovery & Strategy yang Terbukti Ampuh untuk Diterapkan"},"content":{"rendered":"

Untuk mengenalkan <\/span>value <\/span><\/i>bisnis kepada konsumen, dibutuhkan formula <\/span>brand discover<\/span><\/i>y & <\/span>strategy<\/span><\/i> yang tepat. Keduanya sering dianggap sebagai dua hal yang sama karena berhubungan langsung dengan bagaimana <\/span>brand <\/span><\/i>dilahirkan. Namun, keduanya<\/span> adalah dua hal yang berbeda. Agar lebih memahami tentang <\/span>brand discovery <\/span><\/i>& <\/span>strategy<\/span><\/i>, termasuk contoh penerapannya, Anda dapat menyimak penjelasan berikut ini.<\/span><\/p>\n

Apa itu brand discovery & strategy?<\/b><\/h2>\n

Pada dasarnya, <\/span>brand discovery <\/span><\/i>& <\/span>strategy <\/span><\/i>adalah cara yang dilakukan untuk memengaruhi pandangan konsumen terhadap bisnis Anda. Untuk lebih memahami tentang <\/span>brand discovery <\/span><\/i>& <\/span>strategy, <\/span><\/i>mari simak definisi keduanya berikut:<\/span><\/p>\n

– Brand discovery<\/i><\/b><\/h3>\n

Brand discovery <\/span><\/i>pada dasarnya merupakan suatu pendekatan yang dilakukan untuk menggali informasi lebih banyak mengenai <\/span>brand<\/span><\/i>. Pendekatan ini dapat dilakukan oleh <\/span>marketing agency<\/span><\/i>, <\/span>brand designer<\/span><\/i>, <\/span>web designer<\/span><\/i>, hingga <\/span>social media manager<\/span><\/i>. Harapannya, mereka dapat membantu <\/span>brand <\/span><\/i>untuk lebih mengenal keunggulan, kelemahan, peluang, dan ancaman mereka, sekaligus membidik target konsumen dengan akurat.<\/span><\/p>\n

Hasil dari <\/span>brand discovery <\/span><\/i>dapat dimanfaatkan untuk membuat identitas visual suatu <\/span>brand<\/span><\/i>, situs <\/span>web <\/span><\/i>resmi <\/span>brand<\/span><\/i>, hingga <\/span>copy <\/span><\/i>untuk keperluan <\/span>social media marketing<\/span><\/i>.<\/span><\/p>\n

– Brand strategy<\/i><\/b><\/h3>\n

Brand strategy <\/span><\/i>hadir untuk membantu bisnis membangun pondasi bisnis mereka. Hal ini termasuk mengembangkan <\/span>branding <\/span><\/i>internal (tujuan, visi misi, dan <\/span>value <\/span><\/i>bisnis), menentukan target konsumen ideal, menetapkan <\/span>brand positioning <\/span><\/i>(riset kompetitor, posisi <\/span>brand <\/span><\/i>Anda di antara kompetitor, dan bagaimana <\/span>brand <\/span><\/i>harus memosisikan diri agar dapat terhubung dengan target konsumen, membangun karakter <\/span>brand<\/span><\/i>, hingga menyusun pesan yang ingin disampaikan <\/span>brand<\/span><\/i>.<\/span><\/p>\n

Dengan <\/span>brand strategy<\/span><\/i>, Anda sebagai pemilik bisnis dapat memahami bisnis sekaligus memiliki fokus dan arah yang jelas. Anda akan mengetahui siapa saja target audiens dan seperti apa metode komunikasi yang harus dijalankan agar dapat terhubung dengan mereka.<\/span><\/p>\n

4 Contoh brand discovery & strategy yang ampuh<\/b><\/h2>\n

Selanjutnya, mari membahas tentang beberapa contoh penerapan <\/span>brand discovery <\/span><\/i>& <\/span>strategy <\/span><\/i>dari perusahaan ternama dunia. Tiap perusahaan memiliki pendekatan yang berbeda, namun semuanya berhasil membidik target konsumen ideal mereka. Berikut penjelasannya.<\/span><\/p>\n

1. Tesla<\/i><\/b><\/h3>\n

Tesla mulanya didirikan oleh sekelompok insinyur pada tahun 2003. Kala itu, mereka bercita-cita untuk dapat menciptakan mobil listrik. Mereka meyakini bahwa mobil listrik merupakan cara terbaik untuk mempercepat transisi menuju penggunaan energi berkelanjutan.<\/span><\/p>\n

Berangkat dari cita-cita tersebut, Tesla terus mengembangkan teknologi untuk menciptakan mobil listrik. Bahkan kini temuan Tesla tak hanya terbatas pada mobil listrik, tapi juga sesuatu yang memberikan dampak lebih besar, seperti pembangkit energi bersih.<\/span><\/p>\n

Contoh ini menunjukkan bahwa <\/span>brand discovery <\/span><\/i>& <\/span>strategy <\/span><\/i>adalah metode yang dapat memberikan hasil optimal. Sebab, Tesla memiliki tujuan jelas untuk mengarahkan sekaligus menggerakkan bisnis mereka agar lebih maju.<\/span><\/p>\n

2. Apple<\/i><\/b><\/h3>\n

Apple merupakan suatu <\/span>brand <\/span><\/i>dengan <\/span>value <\/span><\/i>yang begitu kuat. Mereka berpegang teguh pada <\/span>value <\/span><\/i>tersebut dalam menjalankan aktivitas bisnisnya, termasuk saat mengembangkan produk baru.<\/span><\/p>\n

Dari Apple, dapat dipahami bahwa <\/span>value <\/span><\/i>bisnis yang efektif adalah <\/span>value <\/span><\/i>yang dapat ditindaklanjuti. <\/span>Value <\/span><\/i>bukan sekadar deretan kata-kata yang ditampilkan pada situs <\/span>web <\/span><\/i>perusahaan, tapi merupakan suatu nilai yang dapat diterapkan dalam seluruh aktivitas bisnis. Pada akhirnya, nilai tersebut akan memengaruhi bagaimana pelanggan melihat <\/span>brand<\/span><\/i>.<\/span><\/p>\n

3. Red Bull<\/i><\/b><\/h3>\n

Red Bull memiliki <\/span>brand positioning <\/span><\/i>yang begitu detail, hasil dari <\/span>brand discovery <\/span><\/i>& <\/span>strategy <\/span><\/i>yang ampuh. Mereka membidik audiens muda yang gemar berpetualang. Untuk mendekati target audiens ideal, Red Bull menggelar berbagai <\/span>event <\/span><\/i>yang memang sesuai dengan minat audiens mereka. Beberapa contohnya adalah dengan menjadi sponsor <\/span>event <\/span><\/i>olahraga ekstrem atau menunjuk <\/span>influencer <\/span><\/i>muda yang terkenal dengan konten petualangan.<\/span><\/p>\n

Produsen minuman berenergi tersebut pun tak jarang meluncurkan <\/span>campaign <\/span><\/i>menarik yang mengajak audiens untuk terlibat. Menariknya, <\/span>campaign <\/span><\/i>tersebut pun memiliki <\/span>tagline <\/span><\/i>yang sejalan dengan <\/span>brand positioning <\/span><\/i>awal Red Bull, sehingga membuat audiens terus mengingat <\/span>brand <\/span><\/i>dan bahkan mengasosiasikannya dengan pengalaman tertentu.<\/span><\/p>\n

4. Nike<\/i><\/b><\/h3>\n

Nike memiliki beberapa strategi <\/span>marketing <\/span><\/i>yang menarik. Salah satu yang paling ikonik dan selalu diingat adalah pemilihan <\/span>tagline <\/span><\/i>mereka. <\/span>Tagline <\/span><\/i>yang bagus harus bisa mewakili pesan yang ingin disampaikan <\/span>brand<\/span><\/i>. Kata-kata yang dipilih pun harus lugas, ringkas dan mudah diingat, namun tetap bisa menceritakan <\/span>brand <\/span><\/i>Anda.<\/span><\/p>\n

Nike adalah contoh <\/span>brand <\/span><\/i>yang sukses dalam membuat <\/span>tagline<\/span><\/i>. <\/span>Brand positioning <\/span><\/i>Nike tertuang sempurna melalui <\/span>tagline <\/span><\/i>terkenal mereka, \u00e2\u20ac\u0153Just Do It.\u00e2\u20ac\u009d Hanya dengan tiga kata tersebut, <\/span>sport apparel <\/span><\/i>tersebut dapat menyampaikan pesan yang mampu menginspirasi dan mengikat pelanggan.<\/span><\/p>\n

\u00c2\u00a0<\/span>Brand discovery <\/span><\/i>& <\/span>strategy<\/span><\/i> adalah metode yang akan membantu Anda untuk lebih memahami <\/span>brand<\/span><\/i>, termasuk keunggulan dan potensinya. Berencana untuk menggali potensi bisnis Anda dengan <\/span>brand discovery <\/span><\/i>& <\/span>strategy<\/span><\/i>?<\/span><\/p>\n

Sebagai <\/span>brand discovery <\/span><\/i>& <\/span>strategy agency <\/span><\/i>dengan pengalaman lebih dari 10 tahun menangani <\/span>marketing campaign<\/span><\/i>,<\/span> IDEOWORKS<\/span><\/a> siap membantu Anda mengembangkan <\/span>brand <\/span><\/i>dengan strategi pengembangan yang efektif.\u00c2\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Untuk mengenalkan value bisnis kepada konsumen, dibutuhkan formula brand discovery & strategy yang tepat. Keduanya sering dianggap sebagai dua hal yang sama karena berhubungan langsung dengan bagaimana brand dilahirkan. Namun, keduanya adalah dua hal yang berbeda. Agar lebih memahami tentang brand discovery & strategy, termasuk contoh penerapannya, Anda dapat menyimak penjelasan berikut ini. Apa itu […]<\/p>\n","protected":false},"author":1,"featured_media":7537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[830],"tags":[305],"class_list":["post-7536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-brand-discovery-strategy"],"acf":[],"yoast_head":"\n4 Contoh Brand Discovery & Strategy yang Terbukti Ampuh untuk Diterap<\/title>\n<meta name=\"description\" content=\"Mengenal apa itu brand discovery & strategy serta contoh penerapannya yang sukses dijalankan oleh perusahaan-perusahaan kenamaan dunia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideoworks.id\/en\/4-contoh-brand-discovery-strategy-yang-terbukti-ampuh-untuk-diterap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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