Homyped, a company that specializes in producing comfortable sandals and shoes, was founded in 1980. Most people know that Homyped only produces shoes for kids, while it also has various products for adults. Come up with “Made for Every Walk” idea, IDEOWORKS tries to shift people’s perception about Homyped by introducing the products as shoes for anyone that can be used in any condition. We’ve transformed our idea into a TV Commercial and also a Social Media Marketing (SMM) campaign.