Serunya Maximal Dul & Cungkring
Fruitamax is a fruit-flavored beverage brand produced by PT Singa Mas Indonesia. In 2018, PT Singa Mas Indonesia was the first client of the IDEOWORKS creative team. IDEOWORKS created 6 episodes of Dul Cungkring as YouTube web series for SERRRunyaMAXimal campaign. The main characters of this series are Adul as Dul and Bayu as Cungkring. We won this pitch because the stories we made were very relevant with the daily lives of its audience, in which were high school students. SERRRunyaMAXimal YouTube channel successfully reached over 1,900,000 viewers.