Homyped Made for Every Walk
As a shoe manufacturer that’s been existing since 1980, Homyped sustains a problem that affects its brand image and sales. Most people know Homyped only produces shoes for kids, while it also has various products for adults. Coming up with the “Made for Every Walk” idea, we try to shift people’s perception of Homyped by introducing the products as shoes for anyone that can be used in any condition. We’ve transformed our idea into a TVC with Stefan William as the brand ambassador and attractive social media designs and content related to its target audience.