Vegetables are known as healthy foods, but the problem is they don’t contain flavors that are loved by children. Moms are always struggling when their children refuse to eat vegetables. From this issue, we created “Yang Nggak Enak Jadi Enak” idea. We strive to provide a solution for moms while introducing Prochiz’s latest product, Prochiz Spready. We won the pitch because our concept was based on a real social experiment. It was simple and relatable to Prochiz’s target audience. Our idea also helped Prochiz to be able to firm its positioning as a daily solution for smart Moms. To perfectly execute this idea, we collaborated with a production house and supervised it during the production process, including script writing, shooting, editing, voice-over recording, and the final mixing. We had to ensure that the video still in line with the client’s brief.