Fruitamax is a fruit-flavored beverage brand produced by PT Singa Mas Indonesia. To raise awareness of the new Ready to Drink (RTD) Serrr & Fruita Max to the millennial audience, IDEOWORKS helped Fruitamax to develop its Social Media Marketing (SMM) and create YouTube web series. Coming up with “SERRRunyaMAXimal” idea, we offered relevant content to its audience based on their everyday experiences. IDEOWORKS provided Instagram tonality that is Fun, Bright Colors, Witty, and Product Highlight.