Medicare is a soap brand owned by PT Megasurya Mas. Medicare is an antibacterial soap that has some refreshing scents. IDEOWORKS helped Medicare to develop its Social Media Marketing (SMM) and create brand awareness. The idea of an Umbrella campaign on Medicare SMM is #SeriusBergerak. IDEOWORKS managed Medicare SMM by dividing the Content Pillar into three parts. The three Content Pillar include product information, trivia content, quizzes, tips & tricks, daily habits, and many more.