Edo Food is part of PT Diamond Cold Storage which produces frozen pastry and bakery products such as Mantou, Pizza, Puff Pastry, and Pancakes. IDEOWORKS, Edo Food’s first digital agency, has contributed to Edo Food’s digital marketing journey including the photoshoot process for Edo Food products. The idea behind this photoshoot is in line with one of Edo’s taglines, #KreasikanEdo, because it displays how various Edo products may be turned into different kinds of foods. To ensure that the images were consistent with the concept, IDEOWORKS collaborated with a food photographer and supervised it from the beginning of the session until the final result.