Lion Parcel (PT Lion Express) is a logistics company founded in 2013 that serves the first, middle, and last mile for domestic and international shipments. In order to promote Lion Parcel as a reliable and secure logistics provider for Indonesia, IDEOWORKS assists in the development of an integrated company profile video. This video’s objectives are to raise awareness of Lion Parcel and serve as an effective and entertaining sales tool for potential partners. This company profile video shows the delivery process from the first to the last mile. This video also mentions Lion Parcel’s various services and their advantages. IDEOWORKS provided video tonality that is Professional, Modern, and Trustworthy to illustrate that Lion Parcel is #BeraniDiAndelin.