#DayaTahanTubuhTetapCiap

In 2020, floods hit several cities in Indonesia. One of them is the Kalimalang area, East Jakarta. JOSS C-1000, in collaboration with IDEOWORKS, took the initiative to create the ‘Peduli Banjir’ movement. IDEOWORKS created activation ideas and strategies and also chose Rico Ceper as KOL. Coming up with “#DayaTahanTubuhTetapCiap” idea, the IDEOWORKS team and JOSS C-1000 went to the Kalimalang flood post to distribute JOSS C-1000 packages and masks to every family affected by the flood. IDEOWORKS is in charge of covering the event, documenting it with videos, and sharing it on social media.